关键词: 科技查新, 博弈论, 信息产品, 产品定价

Abstract: Product pricing has occupied the central position in marketing. With a reasonable price, it can clearly know its price structure, selling strategy and improvement approach. Nowadays, price strategy of sci-tech novelty retrieval is still a problem. There is a big price gap between each institution of the same kind of customers based on the same products. Combining with the knowledge of game theory, this paper used Cournot and Bertrand model to analyzed its pricing strategy, and concluded that in the perfect market competition environment, the pricing of each institution should almost equal, and it should improve training, advantage projects and brand evaluation.

Key words: sci-tech novelty retrieval