农业图书情报学报

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政民互动数据中舆情风险预警模型研究:基于循证决策视角

张莉曼1, 吴悦婷1, 程文静1, 刘天翊1(), 孙辛欣2   

  1. 1. 南京理工大学 网络空间安全学院,南京 210094
    2. 南京理工大学 设计艺术与传媒学院,南京 210094
  • 收稿日期:2024-07-01 出版日期:2024-11-26
  • 通讯作者: 刘天翊
  • 作者简介:

    张莉曼(1994- ),女,讲师,博士,硕士生导师,研究方向为应急情报管理

    吴悦婷(2002- ),女,本科生,研究方向为数据分析与可视化

    程文静(2002- ),女,本科生,研究方向为数据分析与可视化

    孙辛欣(1987- ),女,副教授,博士,硕士生导师,研究方向为可视化交互设计

  • 基金资助:
    教育部人文社会科学青年基金项目“多源政民互动数据融合的风险事件情景推演与协同治理研究”(24YJC870015)

Public Opinion Risk Early Warning Model on Government-Citizen Interaction Data: A Perspective on Evidence-based Decision Making

Liman ZHANG1, Yueting U1, Wenjing CHENG1, Tianyi LIU1(), Xinxin SUN2   

  1. 1. School of Cyberspace Security, Nanjing University of Science and Technology, Nanjing 210094
    2. School of Design Arts and Media, Nanjing University of Science and Technology, Nanjing 210094
  • Received:2024-07-01 Online:2024-11-26
  • Contact: Tianyi LIU

摘要:

[目的/意义] 本研究基于循证决策理论,构建了一个舆情风险预警模型,旨在通过分析政民互动数据,挖掘其中的治理价值。该模型为政府提供了新的方法来识别和预警舆情风险,提升其应对公共舆情的能力和效率。 [方法/过程] 首先成功构建了基于5个关键维度的舆情风险识别指标体系,通过风险等级划分,为不同风险级别提供了针对性的决策建议。接着模型以苏州市政民互动数据为案例进行验证,分析结果与苏州市政府未来工作重点高度契合,充分展现了模型在风险预警中的有效性与可靠性。 [结果/结论] 研究结果表明,本研究提出的舆情风险预警模型具有可行性和实用性,不仅创新性地应用了循证决策理论,还为政府提供了提升舆情治理效率的有效工具,实现了理论与实践的结合。

关键词: 政民互动, 公众诉求, 风险预警, 循证决策

Abstract:

[Purpose/Significance] The study aims to construct an early warning model of public opinion risks based on government-citizen interaction data, guided by evidence-based decision-making theory. We seek to uncover the governance value embedded in such interaction data, providing new insights and methods for identifying and managing potential public opinion risks. Traditional methods of monitoring public opinion often rely on subjective judgment, leading to potential bias and inefficiency. In contrast, this study uses objective, data-driven techniques to improve the accuracy and reliability of risk predictions. By integrating evidence-based decision making with public opinion analysis, the study not only advances the theoretical framework but also provides practical tools for government use. This innovation is significant as it addresses the gaps in the current literature regarding the objective assessment of public opinion risks and their impact on governance, thereby contributing to the field of public administration and social governance. [Method/Process] The research methodology involves a multi-step process, starting with the identification of key indicators of public opinion risks. These indicators include appeal purpose, text length, sensitivity, emotional tendency, and degree of aggregation. The analytical hierarchy process (AHP) and the criteria importance through intercriteria correlation (CRITIC) method were employed to calculate the weight of each indicator. AHP, a subjective weighting method, uses expert judgement to construct a judgement matrix and determine indicator weights. However, to reduce subjective bias, the CRITIC method is integrated, which objectively determines weights based on the variability and conflict in the data. The model's workflow began with problem identification, which captures the issues that government officials want to address through public opinion monitoring. Data were then collected from various channels, such as the "12345" government service hotline, government Weibo accounts, and official email inboxes. The risk identification phase involves the construction of a public opinion risk identification index system to identify potential risks in the data collected. This is followed by a risk assessment, where the weight of each indicator is calculated, and the risks are classified into different levels. Finally, decision recommendations were provided based on the risks identified and their urgency. The model was validated using government-citizen interaction data from Suzhou as a case study. The results of the analysis were closely aligned with the future priorities of the Suzhou municipal government, fully demonstrating the model's effectiveness and reliability of the model for early risk warning. [Results/Conclusions] The study concludes with the validation of a feasible and practical early warning model for public opinion risks. The model was tested using interaction data from the Suzhou municipal government's official website, demonstrating its effectiveness in identifying and predicting public opinion risks. The results show that the model can accurately assess the severity of risks and provide timely warnings, helping government decision-makers to manage risks proactively.

Key words: public-political interaction, risk warning, evidence-based policy making

中图分类号:  G353

引用本文

张莉曼, 吴悦婷, 程文静, 刘天翊, 孙辛欣. 政民互动数据中舆情风险预警模型研究:基于循证决策视角[J/OL]. 农业图书情报学报. https://doi.org/10.13998/j.cnki.issn1002-1248.24-0433.

Liman ZHANG, Yueting U, Wenjing CHENG, Tianyi LIU, Xinxin SUN. Public Opinion Risk Early Warning Model on Government-Citizen Interaction Data: A Perspective on Evidence-based Decision Making[J/OL]. Journal of Library and Information Science in Agriculture. https://doi.org/10.13998/j.cnki.issn1002-1248.24-0433.