关键词: 生成式人工智能, AIGC, 阅读推广, 规范管理

Abstract: [Purpose/Significance] This article attempts to establish a scientifically effective set of management standards, create a standardized workflow, and fully consider the role of the artificial intelligence generated content (AIGC) in the standardized management of reading promotion. It aims to build a management standard for reading promotion that is in line with the high-quality development of libraries in the new era, and to provide policy guidance for comprehensively improving the efficiency of reading promotion work. [Method/Process] There are a total of 10 national and industry standards that include relevant descriptions of reading promotion in the existing standards. In addition, regions such as Zhejiang and Anhui have formulated local reading promotion standards based on practical considerations. However, most of the existing standards predominantly approach reading promotion mainly from the perspective of reader services, and lack the perspective of managers. This article fills this gap by examining the role of the AIGC in the standardized management of reading promotion, extracting the essential elements of standardized management for reading promotion, and constructing a standardized management system that encompasses the entire process of reading promotion. [Results/Conclusions] The standardized management of reading promotion is a feasible and scalable system that includes three aspects: the strategic level, the implementation level, and the resource level. The tasks of the strategic level mainly include setting management goals, coordinating the establishment of various management documents, adjusting organizational structures, providing implementation guidance, and coordinating the sharing and use of various resources. The implementation level is the core link in achieving the management goals for reading promotion and systematically advancing the management work. This includes understanding, implementing, evaluating, and supervising the standardized management of reading promotion. The resource level, considered from an applied perspective, aims to provide comprehensive resource support for the implementation of reading promotion work and management, including organizational resources, literature resources, technological resources, digital resources, and financial resources needed for reading promotion work. The standardized management of reading promotion must incorporate the five basic elements of management subjects, objects, goals, methods, and culture, while fully considering the management changes brought about by the AIGC environment and new technologies. The future standardized management of reading promotion should emphasize strategic management, increase technological investment, emphasize skill enhancement, optimize process management, and strengthen support systems.

Key words: artificial intelligence generated content, AIGC, reading promotion, standardized management