基于社交平台的老年用户健康信息采纳行为影响因素研究——以微信为例

doi:10.13998/j.cnki.issn1002-1248.22-0403

摘要/Abstract

摘要： [目的/意义]基于人口老龄化的社会背景,本文旨在探究社交平台中老年用户健康信息采纳行为的影响因素,为社交平台筛选健康信息,优化老年人群健康信息服务提供借鉴。[方法/过程]采用质性研究方法,选取27位正在使用微信平台获取健康信息的老年用户作为研究对象。采用半结构化访谈就老年用户健康信息采纳行为影响因素获取一手访谈数据。采用主题分析法为主导工具对访谈数据进行分析。[结果/结论]结果表明,个体特征、信息质量、技术支持、生活环境是影响老年用户健康信息采纳的关键因素。基于此,本文最终构建了基于社交平台的老年用户健康信息采纳行为影响因素模型并深入探讨了各类因素与采纳行为之间的作用机理。此外,为促进社交平台发展,提升其健康信息服务能力,本文分别从社交平台开发方以及使用方两个方面提出了相关建议。

关键词: 老年人群, 社交平台, 健康信息采纳, 影响因素, 信息行为

Abstract: [Purpose/Significance] Based on the social background of population aging, studies on health literacy and health information behavior of the elderly have become an important issue as China enters an aging society and information society. This paper aims to explore the influencing factors of health information adoption behavior of elderly users on social platforms, so as to provide reference for social platform managers to screen health information and optimize health information service for the elderly. [Method/Process] This study followed an inductive qualitative approach. The case study methodology was adopted. To be specific, the WeChat platform was selected as one of the typical social platforms, and a semi-structured interview with 27 WeChat users was used for data collection. After collecting the qualitative interview data, the thematic analysis was carried out, which contains six steps, namely (1) becoming familiar with the data, (2) coding the data, (3) connecting codes and identifying themes, (4) reviewing themes, (5) developing concept maps, and (6) writing a report. Following the steps, all identified codes were distributed into 11 sub-themes and regrouped into 4 main themes. [Results/Conclusions] The results showed that factors of individual, informational, technical, and environmental are the key factors that affect the health information adoption behavior of elderly users when they are using WeChat platforms. Moreover, the influencing factor model of elderly users' health information adoption based on social platform was developed and the mechanism between various factors and adoption behavior is deeply discussed. Further analysis of the interview data indicated that living environment and technical support are external factors while information quality and individual characteristics are internal factors. In addition, in order to promote the development of social platforms and improve their health information service capabilities, this paper puts forward relevant suggestions from the two dimensions of social platform developers and users perspective. In particular, the social platform development team should fully identify elderly needs and habits of using the health information and the health information they need, which is helpful to providing elderly with comprehensive and targeted information services. The elderly needs to improve their health literacy and their ability to deal with health information, so as to adapt to the Internet era. Finally, due to the limited interviewee number, this paper only takes 27 elderly users and WeChat as an example. In the future work, more social platforms can be explored and horizontal comparative studies can be carried out.

Key words: elderly users, social platform, health information adoption, influencing factors, information behavior

中图分类号:

G252

邢飞, 刘彩华, 柴雪飞, 彭国超. 基于社交平台的老年用户健康信息采纳行为影响因素研究——以微信为例[J]. 农业图书情报学报, 2022, 34(7): 53-64.

XING Fei, LIU Caihua, CHAI Xuefei, PENG Guochao. Influencing Factors of Elderly Users' Health Information Adoption Behavior Based on Social Platforms: Taking WeChat as an Example[J]. Journal of Library and Information Science in Agriculture, 2022, 34(7): 53-64.

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