农业图书情报学报 ›› 2022, Vol. 34 ›› Issue (12): 4-32.doi: 10.13998/j.cnki.issn1002-1248.22-0900

• 专家笔谈 •    下一篇

服务国家文化战略 推进图书馆、档案馆、博物馆文化资源创意开发

王毅1, 柯平2,*, 丁华东1,*, 王玉珏3,*, 曾诗展3, 黄洋1,*, 林峻4,*, 李楠5,*, 邓咏秋6,*   

  1. 1.上海大学 文化遗产与信息管理学院,上海 200444;
    2.南开大学,天津 300071;
    3.武汉大学 信息管理学院,武汉 430064;
    4.上海图书馆,上海 200031;
    5.国家图书馆,北京 100044;
    6.国家图书馆出版社,北京 100034
  • 出版日期:2022-12-05 发布日期:2023-03-15
  • 通讯作者: * 丁华东(1969- ),男,教授,博士生导师,上海大学文化遗产与信息学院,党委书记,研究方向为文化与社会记忆。Email:dinghuadong@shu.edu.cn; 王玉珏,教授,博士生导师,武汉大学信息管理学院,中国联合国教科文组织全国委员会咨询专家,武汉大学中法人文交流研究中心主任,武汉大学文化遗产智能计算实验室研究员。Email:yujue.wang@whu.edu.cn; 黄洋(1988- ),副教授,上海大学文化遗产与信息管理学院,研究方向为博物馆学。E-mail:huangy0103@163.com; 林峻(1966- ),男,上海图书馆,副馆长,研究方向为上图文创; 李楠(1984- ),女,硕士,馆员,国家图书馆,北京国图创新文化服务有限公司,副总经理,研究方向为图书馆文创产品开发与经营、图书馆品牌与资源授权。E-mail:linanqhd@126.com
  • 作者简介:王毅,男,图书馆学博士,上海大学文化遗产与信息管理学院图书情报学系副主任、副教授、硕士生导师,主要研究方向为图书馆文化创意服务。曾诗展,硕士研究生,武汉大学信息管理学院,武汉大学文化遗产智能计算实验室
  • 基金资助:
    国家社科基金项目“档案记忆再生产研究”(19BTQ093); 2022年国家社科基金重点项目“数字时代档案记忆理论创新研究”(22ATQ009); 国家社科基金青年项目“考古成果的博物馆化解码与传播研究”(21CKG025); 国家图书馆馆级项目“我国公共图书馆文化创意产品开发实践研究”(NLC-KY-2019-21)

Advancing the Creative Development of Cultural Resources in LAMs for Serving China's Cultural Development Strategy

WANG Yi1, KE Ping2,*, DING Huadong1,*, WANG Yujue3,*, ZENG Shizhan3, HUANG Yang1,*, LIN Jun4,*, LI Nan5,*, DENG Yongqiu6,*   

  1. 1. School of Cultural Heritage and Information Management, Shanghai University, Shanghai 200444;
    2. Nankai University, Tianjin 300071;
    3. School of Information Management, Wuhan University, Wuhan 430064;
    4. ShangHai Library, Shanghai 200031;
    5. National Library, Beijing 100044;
    6. National Library of China Publishing House, Beijing 100034
  • Online:2022-12-05 Published:2023-03-15

摘要: 图书馆、档案馆、博物馆(LAM)馆藏的各类文化资源,是中华民族文明发展进程中创造的博大精深灿烂文化的重要组成部分。依托馆藏文化资源,进行资源创意开发,有利于推动中华优秀传统文化创造性转化、创新性发展。同样,也是丰富人民群众精神文化生活,满足多样化消费需求的重要手段,增强机构服务能力、提升服务水平、丰富服务内容的必然要求。为了更好的推进图书馆、档案馆、博物馆文化资源创意开发的理论与实践的融合互通,提升文化创意研究的理论水平与经验借鉴,我刊围绕理论与实践邀请7位专家组织本次笔谈:(1)建设具有中国特色的文化创意学。应以服务于国家战略的高度来发展文化创意,进一步加强文化创意的理论研究,并将文创相关研究作为交叉学科的重要领域予以发展。(2)文化资源创意开发与社会记忆再生产。社会记忆既是文化元素的“内核”,也是理解文化创意产品价值的“意义框架”或“观念框架”,提出建立LAM三馆对话沟通机制、围绕记忆形式-内容-意义再生产拓展文创思维、聚焦数字人文推动LAM文化创转型发展等建议策略。(3)国家文化数字化战略下的文献资源创意开发。图书馆、档案馆等机构开始尝试文化资源的数字化创意转型,为我国文献资源创意产品开发的“数字升级”提供了借鉴经验。(4)博物馆文化创意产品发展的思考。博物馆以文创为媒介对优秀传统文化进行传承与传播,通过各种手段使得文创触及消费者并获得广泛欢迎,总结博物馆文创实践过程中的问题,在欣喜于博物馆文创热之余思考未来可持续发展之路。(5)图书馆文创的实践与思考。在辨析图书馆与博物馆文创异同的基础上,总结反思实践工作中的问题,提出图书馆文创工作新路径。(6)图书馆文创产业开发与经营。国家图书馆企业化运营文创开发是一个成功的实践案例,不仅创新典籍保护传承方式,提升典籍活化利用水平,实现了文创工作跨越发展;也对于创新图书馆服务方式,提升图书馆服务影响力和竞争力有着重大的意义。(7)“图书馆礼物”系列文创开发的思考。梳理国家图书馆“图书馆礼物”系列文创开发的案例与经验,并对图书馆文创开发的提出见解。

关键词: 文化资源开发, 图书馆, 档案馆, 博物馆, 文化创意, 学科融合

Abstract: Various kinds of cultural resources collected in libraries, archives and museums (LAMs) are an important part of the profound and splendid culture that has been created in the development process of China's civilization. Relying on the cultural resources in the collections of LAMs, the creative development of resources is conducive to promoting the creative transformation and innovative development of the excellent traditional Chinese culture. Similarly, it is also the important means to enrich the spiritual and cultural life of the people and to meet the diversified consumer needs. Moreover, it is the inevitable requirement to enhance the service capacity of institutions, improve the service level and enrich the service content. In order to better promote the integration and reference of theory and practice in the creative development of cultural resources in LAMs, and improve the theoretical level and experience of creative cultural research, 7 experts were invited to attend the seminar on relevant theory and practice: (1) To construct cultural creativity with Chinese characteristics: it is suggested that the development of cultural creativity be elevated to the height of serving the national strategy, so that the theoretical research of cultural creativity could be further strengthened, and the relevant research of cultural creativity could be developed as an important interdisciplinary field. (2) Creative development of cultural resources and reproduction of social memory: social memory is not only the core of cultural elements, but also the meaning framework or conceptual framework for understanding the value of cultural creative products. The article puts forward some suggestions and strategies, such as establishing the dialogue and communication mechanism of LAMs, expanding cultural and creative ways of thinking around the reproduction of the form of memory-content-meaning, and focusing on digital humanities to promote the transformation and development of cultural and creative products in LAMs. (3) The creative development of literature resources under the national culture digitization strategy: institutions such as libraries and archives begin to strive for the digital creative transformation of cultural resources, which provides reference for the digital upgrading of the development of creative products of literature resources in our country. (4) Thinking on the development of cultural creative products in museums: museums inherit and disseminate excellent traditional culture through innovative cultural products as the medium, help these products reach consumers and gain wide popularity through various means. This article summarizes the problems in the practice of cultural innovation in museums, and thinks about the road to sustainable development in the future while people are rejoicing in the cultural innovation craze in museums. (5) The practice and thinking of cultural innovation in libraries: based on the analysis of the similarities and differences between libraries and museums in cultural innovation, the paper summarizes the problems in practice and puts forward a new path of cultural innovation in libraries. (6) It is a successful case that the National Library of China conducts cultural and creative development in the way of enterprise operation. Not only does it start innovate ways of protecting and inheriting classics, make classic works come alive, improve the level of utilize classics and realize leapfrog development of cultural and creative works, but also it is of great significance to innovate the ways of library services and enhance the influence and competitiveness of library services. (7) Thinking on the creative development of "Library Gifts" series: the paper summarizes the cases and experiences of "Library Gifts" series' cultural and creative development in the National Library of China, and puts forward some opinions on the development of cultural and creative products by libraries.

Key words: development of cultural resources, library, archives, museum, cultural creativity, interdisciplinary integration

中图分类号: 

  • G252

引用本文

王毅, 柯平, 丁华东, 王玉珏, 曾诗展, 黄洋, 林峻, 李楠, 邓咏秋. 服务国家文化战略 推进图书馆、档案馆、博物馆文化资源创意开发[J]. 农业图书情报学报, 2022, 34(12): 4-32.

WANG Yi, KE Ping, DING Huadong, WANG Yujue, ZENG Shizhan, HUANG Yang, LIN Jun, LI Nan, DENG Yongqiu. Advancing the Creative Development of Cultural Resources in LAMs for Serving China's Cultural Development Strategy[J]. Journal of Library and Information Science in Agriculture, 2022, 34(12): 4-32.