农业图书情报学报 ›› 2024, Vol. 36 ›› Issue (10): 4-22.doi: 10.13998/j.cnki.issn1002-1248.24-0716

• 研究论文 •    下一篇

研究生使用AIGC工具的行为动机与影响因素:基于问卷调查的实证分析

万益嘉1,2, 顾立平1,2()   

  1. 1. 中国科学院文献情报中心,北京 100190
    2. 中国科学院大学 经济与管理学院信息资源管理系,北京 100190
  • 收稿日期:2024-09-05 出版日期:2024-10-05 发布日期:2025-03-12
  • 通讯作者: 顾立平
  • 作者简介:

    万益嘉,女,博士研究生,研究方向为网络信息服务研究

  • 基金资助:
    国家社会科学基金项目“开放科学环境中数据馆员服务模式研究”(21BTQ005)

Behavioral Motivation and Influencing Factors of Graduate Students Using AIGC Tool: An Empirical Analysis Based on Questionnaire Survey

Yijia WAN1,2, Liping GU1,2()   

  1. 1. National Science Library, Chinese Academy of Sciences, Beijing 100190
    2. Department of Information Resource Management, School of Economic and Management, University of Chinese Academy of Sciences, Beijing 100190
  • Received:2024-09-05 Online:2024-10-05 Published:2025-03-12
  • Contact: Liping GU

摘要:

[目的/意义] 从用户层面揭示内外部因素对研究生使用AIGC工具的影响机制,厘清研究生利用AIGC工具辅助学习科研的行为动机,支持图书馆根据实际情况设计和推广AIGC服务,促进AIGC技术在知识服务中的落地。 [方法/过程] 以UTAUT2模型为基础,结合感知价值等理论与AIGC工具、研究生群体特点构建研究生AIGC工具使用行为影响因素模型,并通过问卷调查和结构方程模型分析予以实证。 [结果/结论] 功能价值、使用价值、情感价值、个体创新性以及社会影响对研究生AIGC工具使用意愿具有显著正向影响,并间接作用于使用行为。网络设备等促进条件作为支持要素,显著正向影响研究生的使用行为。建议AIGC产品开发或服务设计兼顾功能优势和便捷性,教育工作者以案例教学等方式促进AIGC工具与学习科研相结合,强化学生创新思维和综合能力训练,使新兴技术真正助力学习科研。

关键词: AIGC工具, 使用行为, 研究生, 个体创新性, 使用意愿, 结构方程模型, 信息行为

Abstract:

[Purpose/Significance] To explore in depth the acceptance and usage habits of AIGC tools by graduate students in the process of academic research, and to promote the positive attention and application of emerging technologies by graduate students is one of the goals of library knowledge service and information literacy education. This paper aims to reveal the influence mechanism of internal and external factors on the use of AIGC tools by graduate students at the user level, clarify the behavioral motivation of graduate students to use AIGC tools to support learning and research, help libraries to design and promote AIGC services according to the actual situation, and promote the implementation of AIGC technology in knowledge services. [Method/Process] Based on the UTAUT2 model, considering related theories such as perceived value and the characteristics of AIGC tool and graduate student group, this study constructed the influencing factor model of graduate students' AIGC tool use behavior, and provided empirical evidence through questionnaire survey and structural equation model analysis. The survey respondents are graduate students in universities or research institutes. In this study, questionnaires were distributed to graduate students through social media platforms, enterprise Wechat contacts, email, etc., and the survey period was from July to August 2024. After the data collection, statistical software such as SPSS and SmartPLS was used to analyze all the valid data obtained, including descriptive statistics, reliability and validity test and structural equation model analysis. [Results/ [Conclusions] Functional value, use value and emotional value in the tool aspect, individual innovation in individual aspect and social influence in environmental aspect have significant positive effects on graduate students' willingness to use AIGC tools, and indirectly affect their use behavior. Facilitating conditions, such as network equipment, as supporting factors, also have a significant positive impact on graduate students' usage. It is suggested that AIGC tool developers and library service designers consider the functional advantages and convenience. On the one hand, it is suggested that they pay attention to the functional value of the tool, that is, the auxiliary role to the graduate study and scientific research; on the other hand, they consider whether the tool is design-friendly, easy to operate, with low technical threshold and easy to use on an ongoing basis. From a graduate education perspective, it is important to promote the deep integration of the tool use with one's own professional learning and research in order to realize the improvement of other qualities through information literacy. Meanwhile, strengthening students' innovative thinking and comprehensive ability training, and guiding AIGC tool application ability and scientific research thinking to promote each other are conducive to new technologies to truly support learning and scientific research, and ultimately achieve the goal of developing high-level innovative talents.

Key words: AIGC tool, use behavior, graduate student, individual innovation, use willingness, structural equation model, information behavior

中图分类号:  G252

引用本文

万益嘉, 顾立平. 研究生使用AIGC工具的行为动机与影响因素:基于问卷调查的实证分析[J]. 农业图书情报学报, 2024, 36(10): 4-22.

Yijia WAN, Liping GU. Behavioral Motivation and Influencing Factors of Graduate Students Using AIGC Tool: An Empirical Analysis Based on Questionnaire Survey[J]. Journal of Library and Information Science in Agriculture, 2024, 36(10): 4-22.