关键词: 图书馆, 微信公众号, 运营现状, 优化路径

Abstract: The construction and promotion of wechat official account is an important way to publicize the library, and also the key to improve the competitiveness of library. From the current development of library, traditional library management mode is difficult to maximize the function of library, or achieve the two-way interaction between library and readers. Therefore, it must use the means of new media to vigorously promote the operation of library's wechat official account, enhance the interaction with the user, improve user stickiness. This paper focused on the current status of library's wechat official account and provided a variety of optimization path.

Key words: library