关键词: 微信, 大学生群体, 信息交互行为

Abstract: With the development of social media technology, social networking tools have become more and more popular, like blog, micro-blog, WeChat. Mobile phone, as the biggest internet terminal, has more and more stable position. WeChat has gradually become a way of life since it was introduced. At present, information interactive behavior research of college student group under the WeChat environment is still blank. Based on the analysis about the development and characteristics of WeChat, this paper defined the information interactive behavior and analyzed the dynamic mechanism of college student group's information interactive behaviors, and then put forward some suggestions about constructing the information interaction model of WeChat public platform for university library, in order to provide valuable reference for library research and practice.

Key words: WeChat