关键词: 微信, 微信公众平台, 虚拟咨询服务

Abstract: With the continuous innovation and rapid development of information technology, Wechat, as a kind of instant messaging software, is drawing attention from various fields. Library with its function of disseminating culture and digital resources should seize this opportunity to explore a suitable Wechat-service pattern in order to better promote the level and quality of its services. By analyzing the general situation of Wechat and its advantages, researching the perceptibility and expectation of library Wechat service platform, finding deficiencies of library Wechat service platform during its operational process, the author puts forward constructive suggestions to deepen virtual reference services of library Wechat public platform in the future.

Key words: Wechat