关键词: 传播学视角, 图书馆, 服务, 思考

Abstract: The influences of library culture depend on the methods of library cultural communication. The communication theory points out an effective method on how to make innovation in library culture constructing and communication. The research shows that the function of library is realized through the mechanism of cultural communication. It is a communication process. The readers are active receiver; based on the Use and Satisfaction theory, we should pay more attention on the readers’ needs and feedback; based on the training theory, we should constructing a better context through agenda setting. Meanwhile, we also need to the third person effectiveness theory to promote the positive influences and to avoid the negative influences in library cultural communication.

Key words: Communication perspective