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Journal of library and information science in agriculture ›› 2017, Vol. 29 ›› Issue (7): 167-170.doi: 10.13998/j.cnki.issn1002-1248.2017.07.039

• Service management • Previous Articles     Next Articles

Research on the Construction Mechanism of Subject Service Marketing mode in University Library

ZHANG Zhiyuan   

  1. Guangdong University of Petrochemical Technology Library, Guangdong Maoming 525000, China
  • Received:2016-12-28 Online:2017-07-05 Published:2017-07-31

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Abstract: With the rapid development of Internet technology, information technology has brought a huge change on the marketing strategies and models of China’s university libraries, and also offered great opportunities. Based on the marketing concepts from management science, as well as the construction and promotion of subject service innovation platform in university library, this paper analyzed the application status and constraint factors of marketing modes, and explored the solutions and the construction mechanism of subject service marketing mode in university library.

Key words: university library

CLC Number: 

  • G251.5
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