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›› 2015, Vol. 27 ›› Issue (10): 69-72.doi: 10.13998/j.cnki.issn1002-1248.2015.10.017

• Work study • Previous Articles     Next Articles

Research on the 4R Marketing of University Library Driven by the big data

WANG Yan1, MAO Li1, TIAN Wen-fu2   

  1. 1. Donghua University Library, Shanghai 201620, China;
    2. Library, Shanghai University of International Business and Economics, Shanghai 201620, China
  • Received:2015-04-24 Online:2015-10-05 Published:2015-10-15

Abstract: Based on the necessity and feasibility analysis of library marketing in the era of big data, the article discussed how to use the 4R marketing theory in the university library to implement the library marketing effectively and adjust service concept and management strategy as well as improve service quality.

Key words: Big data

CLC Number: 

  • G250
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