中文    English

Journal of library and information science in agriculture ›› 2015, Vol. 27 ›› Issue (10): 69-72.doi: 10.13998/j.cnki.issn1002-1248.2015.10.017

• Work study • Previous Articles     Next Articles

Research on the 4R Marketing of University Library Driven by the big data

WANG Yan1, MAO Li1, TIAN Wen-fu2   

  1. 1. Donghua University Library, Shanghai 201620, China;
    2. Library, Shanghai University of International Business and Economics, Shanghai 201620, China
  • Received:2015-04-24 Online:2015-10-05 Published:2015-10-15

PDF (PC)

153

Abstract: Based on the necessity and feasibility analysis of library marketing in the era of big data, the article discussed how to use the 4R marketing theory in the university library to implement the library marketing effectively and adjust service concept and management strategy as well as improve service quality.

Key words: Big data

CLC Number: 

  • G250
[1] 2015年第35次中国互联网络发展状况统计报告[EB/OL].[2015-2-10].http://www.199it.com/archives/326792.html.
[2] 张计龙.大数据驱动图书馆业务应用与服务创新[J].上海高校图书情报工作研究,2013,91(3):1-6.
[3] 张明霞,龚剑.国内外图书馆营销研究述评[J].图书馆学研究,2010,(3):7-10,15.
[4] (美)唐·舒尔茨,等.整合行销传播:21世纪企业决胜关键[M].吴怡国,等,译.北京:中国物价出版社,2002.
[5] 朱秀珍,陈新添,章永革.网络环境下高校图书馆的营销策略[J].现代情报,2007,(7):24-26.
[6] 徐双,刘勇.浅论当代图书馆的十五种营销模式[J].大学图书情报学刊,2010,28(2):15-19.
[7] 第十一次全国国民阅读调查报告[EB/OL].[2015-1-12].http://site.douban.com/210084/widget/notes/13276908/note/346734454/.
[8] 秦晓婕.IFLA图书馆国际营销奖及其背后的营销理念[J].图书情报工作,2014,58(6):142-146.
[1] LIANG Xiaodong, WANG Ru, WANG Shuaijin, XU Dongmei. Impact of the Construction of National Big Data Comprehensive Pilot Zones on Rural Residents' Consumption Potential: Evidence from CFPS Data [J]. Journal of library and information science in agriculture, 2026, 38(3): 88-101.
[2] YANG Xuejie, LIU Jia, WU Qingxiao, WANG Yufei, GU Dongxiao. Big Data Dynamic Aggregation and Intelligent Service Model for Multimodal Healthcare and Eldercare [J]. Journal of library and information science in agriculture, 2025, 37(4): 24-38.
[3] LI Mengli, WANG Ying, QIAN Li, XIE Jing, CHANG Zhijun, JIA Haiqing. Building an Scientific and Technological Talent Database for New Quality Productive Forces [J]. Journal of library and information science in agriculture, 2024, 36(2): 15-25.
[4] WANG Wei, XU Xin. Transformation and Development of Intangible Cultural Heritage through Technology [J]. Journal of library and information science in agriculture, 2024, 36(1): 58-70.
[5] SUN Yusheng, FAN Ying, ZHU Bo. Research Advances in Resource Management Technology of Smart Recommendation Enabled by Big Data in China [J]. Journal of library and information science in agriculture, 2023, 35(12): 4-17.
[6] GU Liping, ZHANG Xiaoyue. Problems and Solutions of Distributed Big Data Asset Right Management [J]. Journal of library and information science in agriculture, 2023, 35(1): 39-55.
[7] CHANG ZhiJun, XU LiYuan, YU QianQian, ZHANG JianYong, WANG YongJi. Scientific and Technical Literature Data Management System Based on Life Cycle Model [J]. Journal of library and information science in agriculture, 2022, 34(6): 36-49.
[8] SONG Kai, RAN Congjing. Digital Technologies Aid Intelligent Epidemic Prevention and Control: Community-based Rapid Detection and Tracking Platform of COVID-19 [J]. Journal of library and information science in agriculture, 2022, 34(5): 92-101.
[9] SONG Shanshan, BAI Wenlin. A Review of Big Data Governance Research in China [J]. Journal of library and information science in agriculture, 2022, 34(4): 4-17.
[10] CHAI Miaoling, ZOU Yixing, TAN Rongzhi, ZENG Yi, REN Yunyue. Research and Practice on Association of Scientific Data and Scientific Literature Oriented to Knowledge Service of Agricultural Industry [J]. Journal of library and information science in agriculture, 2022, 34(3): 37-50.
[11] FENG Maolin, DONG Jianfeng. Construction of the Rural Information Service Platform under Big Data Environment [J]. Journal of library and information science in agriculture, 2021, 33(7): 63-71.
[12] SUN Tan, HUANG Yongwen, XIAN Guojian, CUI Yunpeng, LIU Juan. Considerations for the Development of Agricultural Informatization Driven by a New Generation of Information Technologies [J]. Journal of library and information science in agriculture, 2021, 33(3): 4-15.
[13] CAO Shujin, YUE Wenyu. Research on Library User Profiles for Precision Services [J]. Journal of library and information science in agriculture, 2021, 33(10): 4-19.
[14] LIU Yiming, JIANG Xinyu, DUAN Yizhi. Block Chain Technology: Promoting the Digital Resource Construction of University Library in Big Data Era [J]. Journal of library and information science in agriculture, 2020, 32(6): 15-22.
[15] MA Xiaoyue, XUE Pengzhen. The Cross-integration Development Path of Information Science and Communication Science in the Background of Artificial Intelligence and Big Data [J]. Journal of library and information science in agriculture, 2020, 32(3): 37-43.
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
No Suggested Reading articles found!
Editorial Board of Journal of library and information science in agriculture
Tel：(010)82109667　Fax：(010)82109667　E-mail：xuekan＠caas.cn
Powered by Beijing Magtech Co., Ltd.
知识共享许可协议