Abstract: [Purpose / meaning] There are three purposes of this paper. The first is to provide data support for library's reading promotion work, through data analysis to grasp the readers' reading needs, reading habits, reading effectiveness, and analyze the factors affecting reading. The second is to summarize the feedback information of library's current service, explore the safeguard measures of reading promotion work in the new era. The third is to promote the integration of library service with university's matrix, recommend good books to readers and strengthen them relying on professional advantages reading guidance to promote the construction of scholarly campus culture.[Method/Process] Relying on WeChat, QQ and other Internet platforms, we distribute questionnaires on reading status to college readers, and conduct further investigations in college faculty and department to obtain data and information. We analyze and summarize the collected data through Wenjuanxing APP. [Results/Conclusion] In a certain sense, it can promote the cooperation among the departments in colleges and universities, and provide some methods for reference to guarantee the implementation and promotion of library's reading promotion work.

Key words: library, reading promotion, data analysis