Abstract: At present, with the acceleration of the modernization process in our country and the development of economy, which has promoted the construction of informatization in the whole country, there is also a low economic level and a relatively backward level of informatization in rural areas of western China. Due to the "Matthew Effect", the development of rural economy and information lags far behind that of cities. The gap between the two areas is gradually increasing. The problem of information poverty in rural regions has become increasingly prominent, seriously hampering the development of rural economy. In this regard, based on the research results of the latest rural information poverty at home and abroad, based on the full and accurate questionnaire, this paper analyzes the farmers' information quality and rural information from two aspects: information awareness and information ability. Finally, some feasible countermeasures are put forward according to the status of information poverty in Anyun Township, Tongchuan District so as to speed up the information loss in rural areas.

Key words: Matthew Effect, informatization, information poverty, information quality, Anyun Township