Abstract:

[Purpose/Significance] The direct delivery of high-quality services by cultural centers to the grassroots level serves as a crucial pathway for fulfilling their industry mission and promoting high-quality development. It holds significant practical importance in safeguarding the fundamental cultural rights and interests of the people, improving the governance efficiency of public cultural services, and contributing to the establishment of a culturally powerful nation. [Method/Process] Based on the practical need to enhance the quality and efficiency of public cultural services, this study adopts the methods of literature analysis, case study, and practical induction. With direct service access as its core logic, the study systematically analyzes the current practical models and innovative pathways for delivering high-quality, grass-roots-level services from cultural centers. This analysis is structured across four dimensions: optimization of spatial layout, sinking allocation of resources, precise supply of activities, and support from a skilled talent team. [Results/Conclusions] The study reveals that cultural centers have established a solid foundation for coordinated planning and linkage through the central-branch cultural center system. By activating spatial efficiency, they have achieved proximity in resource allocation; by broadening service platforms, they have opened up direct access channels; through diverse and enriched activities, they have enabled universal participation and sharing; and by strengthening talent development, they have enhanced service capabilities.On this basis, to further improve service quality and efficiency, the study proposed that cultural centers should accelerate the establishment of four long-term mechanisms: an organization and coordination mechanism, a supply-demand matching mechanism, a digital empowerment mechanism, and a professional guidance mechanism. This involves continuously refining the vertical central-branch cultural center system, cultivating beloved cultural brands, and fostering a universally accessible service ecosystem. By forming a community for the development of the cultural center sector, we continuously promote the in-depth extension of high-quality public cultural services to the grassroots level. This approach will effectively transform practical and innovative achievements into a powerful driver for the high-quality development of cultural centers in the new era.

Key words: cultural center, quality service, directly to the grassroots level, high-quality development