中文    English

Journal of library and information science in agriculture ›› 2023, Vol. 35 ›› Issue (12): 60-70.doi: 10.13998/j.cnki.issn1002-1248.23-0472

;

Previous Articles     Next Articles

Value, Current Situation, Difficulties, and Countermeasures of Reading Leader Service in Public Libraries under the High Quality Development of National Reading

FAN Xinmei   

  1. Nantong Haimen District Library, Nantong 226100
  • Received:2023-07-20 Online:2023-12-05 Published:2024-04-07

Abstract: [Purpose/Significance] The report of the 20th National Congress of the Communist Party of China proposed the task of "deepening the activities of reading for all", pointing out that reading for all has entered a stage of high-quality development. As an important force to promote reading for all, library readers play an important role in promoting reading, improving cultural quality, and cultivating reading fashion. Improving the delivery ability and quality of reading services will be conducive to promoting the high-quality development of reading for all, helping the high-quality development of reading for all to deepen and consolidate the cultural foundation of Chinese path to modernization. This article aims to study the direction and strategies for improving reading services from different perspectives and dimensions and provide theoretical support and practical reference for the high-quality development of reading promotion. [Method/Process] This article elaborates on the core of high-quality development of reading for all, and analyzes the significance and value of improving library reader services. At the same time, a survey was conducted through online surveys, literature searches, and other methods to investigate the status of reading leader services provided by 32 libraries and cultural institutions nationwide. Based on the survey results, research was conducted on the current status of the reading leader services, with a focus on the obstacles in the development of the services, as well as issues such as a lack of coordination and sufficiency. The problems and difficulties in the services were pointed out. [Results/Conclusions] Current reading leaders lack the introduction of evaluation mechanisms and their own accumulation is insufficient. The reading service method is outdated and the content is homogeneous. The service neglects the essence of segmented reading and deviates from the heterogeneous needs of the audience. There is a lack of community reading linkage and inability to form resource synergy. Based on these findings, several solutions are proposed: establishing a system for reading leaders, improving reading standards and strategies, building a resource library for reading leader projects, creating a "think tank" for reading services, carrying out community reading linkage, building a synergy of reader resources, emphasizing graded reading services, accurately matching the internal needs of readers, establishing high-quality content IPs, building a brand power for reading services, accurately tracing reading portraits, and optimizing content side presentation and utilizing opinion leaders to expand communication influence. Undoubtedly, there are still issues with incomplete case studies in this article, and more in-depth research and analysis will be conducted in the future.

Key words: national reading, high quality development, library, reading leader

CLC Number: 

  • G258
[1] 以书香中国建设促进文化强国建设[EB/OL]. [2022-12-22].https://m.gmw.cn/baijia/2022-12/22/36249809.html.
[2] 赵发珍. 阅读推广高质量发展: 内涵特征、支撑体系与行动路径[J]. 图书馆学研究, 2023(7): 83-91.
ZHAO F Z.High-quality development of reading promotion: Conno-tation characteristics, support system and action path[J]. Research on library science, 2023(7): 83-91.
[3] 胡清. 图书馆领读人阅读推广策略研究[J]. 山东图书馆学刊, 2023(1): 73-77.
HU Q.Study on the reading promotion strategies of library reader leader[J]. The library journal of Shandong, 2023(1): 73-77.
[4] 石慧, 曹艺. 全媒体时代馆员导读服务创新实践与启示——以济南市图书馆“交享阅” 领读人活动为例[J]. 图书馆工作与研究, 2020(S1): 101-106.
SHI H, CAO Y.Innovative practice and enlightenment of librarians' reading guidance service in the all-media era - Taking the reader's activity of "sharing and enjoying reading" in Jinan library as an example[J]. Library work and study, 2020(S1): 101-106.
[5] 刘艳. 阅读推广中的领读人研究:涵义、传播方式、关键要素与启示[J]. 图书馆建设, 2022(5): 141-150.
LIU Y.Research on reading leaders in reading promotion: Meaning, dissemination, key elements and implications[J]. Library development, 2022(5): 141-150.
[6] 陈雅. 新媒体环境下公共图书馆阅读推广服务研究——基于SWOT矩阵分析[J]. 图书馆工作与研究, 2022(3): 101-107.
CHEN Y.Research on reading promotion innovation service of public library under the new media environment - Based on SWOT matrix analysis[J]. Library work and study, 2022(3): 101-107.
[7] 雷勇. 全民阅读背景下公共图书馆服务效能提升策略研究[J]. 图书馆, 2022(8): 99-104.
LEI Y.Research on the service promotion strategy of public library under the background of nationwide reading[J]. Library, 2022(8): 99-104.
[8] 周云峰, 刘琼, 刘桂锋. 全民阅读背景下阅读推广案例库建设研究[J]. 图书馆学研究, 2021(8): 57-65.
ZHOU Y F, LIU Q, LIU G F.A research on the construction of reading promotion case base under the background of nationwide reading[J]. Research on library science, 2021(8): 57-65.
[9] 蔡骐. 网络社群传播与社会化阅读的发展[J]. 新闻记者, 2016(10): 55-60.
CAI Q.Network community communication and the development of socialized reading[J]. Journalism review, 2016(10): 55-60.
[10] 何映霏. 社群化阅读视域下读书会转型探究[J]. 出版发行研究, 2019(1): 94-98.
HE Y F.Research on the transformation of reading clubs in the context of socialized reading[J]. Publishing research, 2019(1): 94-98.
[11] 易斌, 贾松林, 冷选英. 大学生手机阅读行为实证研究——以江西省为例[J]. 河北科技图苑, 2015, 28(5): 84-86, 76.
YI B, JIA S L, LENG X Y.An empirical study on college students' mobile reading behavior - Taking Jiangxi Province as an example[J]. Hebei library journal of science and technology, 2015, 28(5): 84-86, 76.
[12] 国外的阅读分级标准[EB/OL]. [2021-07-11].https://zhuanlan.zhihu.com/p/388709341.
[13] 再次将吴晓波的致富经映射到聚光灯下[EB/OL]. [2019-03-18].https://baijiahao.baidu.com/s?id=1628313259877261795&wfr=spider&for=pc.
[14] 肖海清, 朱会华. 基于参与式用户画像的高校图书馆精准阅读推广模式构建[J]. 图书馆工作与研究, 2020(6): 122-128.
XIAO H Q, ZHU H H.Construction of precise reading promotion model of university library from the perspective of participatory user profile[J]. Library work and study, 2020(6): 122-128.
[15] 网易蜗牛读书上线一周年读者逾600万实践网易泛文化布局[EB/OL].[2018-03-27]. http://tech.china.com.cn/internet/20180327/339066.shtml.
[1] GUO Jinbo. Effects of AIGC on Reader Trust in Library Information [J]. Journal of library and information science in agriculture, 2026, 38(4): 84-98.
[2] SONG Lingling, ZHANG Xinghui. Efficacy of Intelligent Consulting Services in Libraries at Home and Abroad under the Background of AI Large Model Driving [J]. Journal of library and information science in agriculture, 2026, 38(4): 99-111.
[3] JIANG Liyu. Innovative Practices and Mechanism Building of Delivering Quality Services to the Grassroots Level through Public Libraries [J]. Journal of library and information science in agriculture, 2026, 38(3): 12-22.
[4] WU Yuhao, LIU Yihao, LI Qingjun, HU Xu. Open Sharing of Library Data Based on Large Language Models: Logic, Path and Strategy [J]. Journal of library and information science in agriculture, 2026, 38(1): 28-43.
[5] YANG Min. Investigation and Analysis on the Practice of Seoul Outdoor Library and its Enlightenment [J]. Journal of library and information science in agriculture, 2026, 38(1): 95-103.
[6] JIANG Jingze, ZHOU Tianmin, LI Mei, CHENG Cheng, CHEN Haiyan. A study of the Core Competence Model of Compound AI Librarians in the Intelligent Transformation of University Libraries [J]. Journal of library and information science in agriculture, 2025, 37(9): 97-109.
[7] SONG Yaping, LIAN Kangping. Pathways for Public Library Study Tour Services in the Context of Cultural and Tourism Integration [J]. Journal of library and information science in agriculture, 2025, 37(8): 92-103.
[8] HUO Ruijuan, ZHANG Hai. Connotations and Influencing Factors of the Professionalization of Library Reading Promoters [J]. Journal of library and information science in agriculture, 2025, 37(8): 29-39.
[9] KE Ping, WU Jianhua, ZHAO Junling, YAN Beini, XIAO Peng. The Industry's Response and Reflections on the Youth and Student Reading Initiative [J]. Journal of library and information science in agriculture, 2025, 37(8): 4-28.
[10] SHEN Hongjie, SHEN Hongwei, WANG Junli. Generative AI Empowering Information Literacy Education in Digital Libraries: Path Exploration, Challenge Analysis, and Response Strategies [J]. Journal of library and information science in agriculture, 2025, 37(7): 50-60.
[11] JIANG Yumeng. An Investigation and Enlightenment on the Current Status of AI Literacy Education in Nordic University Libraries [J]. Journal of library and information science in agriculture, 2025, 37(7): 19-34.
[12] GAO Dan, CUI Bin. Value Co-Creation Mechanism of Cultural Heritage Data Resources: An Analysis Based on the “Stage-Subject-Scenario” Framework [J]. Journal of library and information science in agriculture, 2025, 37(7): 61-72.
[13] LIU Wei, ZHANG Lei, JI Ting, CHEN Xiaoyang. Shaping the Smart Libraries with AI: An Agent-based, Next-Generation Library Service Platform [J]. Journal of library and information science in agriculture, 2025, 37(5): 15-26.
[14] CHEN Jiayong, GONG Jiaoteng, WANG Yuyi. Research of Interdisciplinary Comparison and Collaborative Paradigm on the Concept of Agent in Library Science [J]. Journal of library and information science in agriculture, 2025, 37(5): 27-39.
[15] ZHANG Li, WANG Bo, JING Shui. Generative AI-Driven Resource Discovery in Public Libraries: Service Optimization Based on a Dynamic Evaluation Model [J]. Journal of library and information science in agriculture, 2025, 37(5): 58-71.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!