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Agricultural Library and Information ›› 2019, Vol. 31 ›› Issue (9): 51-59.doi: 10.13998/j.cnki.issn1002-1248.2019.06.19-0552

• Research paper • Previous Articles     Next Articles

Research on APP User Behavior Based on Modified UTAUT and TTF Model ——Taking the University Mobile Library as an Example

LI Ziqiang, ZHANG Meiling, YE Weijiao, CHEN Youcheng   

  1. Anxi College of Tea Science, Fujian Quanzhou 362406, China
  • Received:2019-06-20 Online:2019-09-05 Published:2019-11-06

Abstract: [Objective] This paper discusses the factors affecting the adoption behavior of college students' mobile libraries from the perspective of user behavior, and provides reference for the construction and development of mobile libraries. [Method] Based on the UTAUT and TTF models, this paper introduces the perceptual entertainment variables to modify the model, constructs the research model of the influencing factors of mobile library adoption behavior, and uses the structural equation model to analyze the path of 271 college students' questionnaire data. [Conclusion] The task/technical adaptability has a significant positive impact on the perceived usefulness of mobile libraries; perceived usefulness, perceived ease of use, perceived entertainment, and task/technical fitness all have significant positive impacts on mobile library adoption expectations, and the willingness to adopt plays a mediating role in the impact of the above variables on the adoption behavior of mobile libraries; convenience conditions and willingness to adopt directly have a significant positive impact on the adoption behavior of mobile libraries.Based on this, four suggestions for decision making are proposed.

Key words: mobile library, perceived entertainment, TTF model, UTAUT modell, adoption behavior

CLC Number: 

  • G250.76
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