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Journal of library and information science in agriculture ›› 2017, Vol. 29 ›› Issue (3): 69-73.doi: 10.13998/j.cnki.issn1002-1248.2017.03.016

• Work study • Previous Articles     Next Articles

Research on the Current Situation and Countermeasures of Reading Promotion in University Library Taking Jiangsu’s University Libraries as Example

KAN Detao, CAI Siming   

  1. Library, Nanjing University of Posts and Telecommunications, Jiangsu Nanjing 210023, China
  • Received:2016-09-07 Online:2017-03-05 Published:2017-03-06

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Abstract: Based on the questionnaire data, this paper analyzed the current situation of reading promotion in Jiangsu’ university libraries from basic input, promotion time, promotion subject, promotion platform, publicity channel, activity form, activity brand, requirement analysis and promotion evaluation, and pointed out the existing deficiencies, and put forward some countermeasures for promoting the reading promotion of university library, including perfecting the reading promotion organization, strengthening the evaluation of reading promotion activities , focusing on the user analysis and expanding reading promotion channel.

Key words: reading promotion

CLC Number: 

  • G252
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