Abstract: The application of wechat public platform in provincial public library reading promotion is one of the important book operation forms in micro era. Based on the introduction about the application status of wechat public platform in provincial public library, and the case of Heilongjiang Provincial Library, this paper analyzed the five modules including book retrieval, loan inquiry, book promotion, digital reading and off-line activity, and pointed out three existing problems in the reading promotion of wechat public platform, covering content form, reading function and reading promotion means, and then explored the strategies to improve the application level of wechat public platform in provincial public library reading promotion.

Key words: Heilongjiang Provincial Library