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›› 2014, Vol. 26 ›› Issue (7): 157-160.doi: 10.13998/j.cnki.issn1002-1248.2014.7.041

• Service management • Previous Articles     Next Articles

Study on the Mobile Phone Reading Service Promotion in University Library

ZHOU Qun   

  1. Library , Wuyi University, Jiangmen 529020, China
  • Received:2014-01-13 Online:2014-07-05 Published:2014-07-11

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Abstract: Mobile phone reading , as a new form of reading, provides the promotion strategy for university library reading service innovation. In order to meet the need of college students mobile phone reading, the paper, basing on the characteristics of mobile phone reading, suggests some mobile phone reading platform selection and assessment of recommendations in the university libraries and discusses the University Library Reading Promotion Strategy of mobile phone service from reading content, interactive, personalized service in three aspects.

Key words: University Library

CLC Number: 

  • G250
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