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›› 2017, Vol. 29 ›› Issue (8): 148-150.doi: 10.13998/j.cnki.issn1002-1248.2017.08.036

• Editing &Publishing • Previous Articles     Next Articles

Study on the Digital Strategy Implemented by Traditional Private Booksellers

XIAO Huawei   

  1. School of Tourism andEconomic Management, Chengdu University, Chengdu China, 610106
  • Received:2017-01-04 Online:2017-08-05 Published:2017-08-08

Abstract: Following the impact of Internet and informatization on the book market, traditional private booksellers threw themselves into the exploitation of digital products gradually. Based on the characteristics of traditional private booksellers, this paper studied the model of digital strategy, designed the offlineexperiences, onlinesales, online after-sales and interactive O2O platform, and also validated by case analysis that this platform was effectivemethods for traditional private booksellers to carry out the digital strategy.

Key words: private

CLC Number: 

  • G230
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