Abstract: "Internet +" innovation-driven concept is increasingly popular, leading the different industries towards the integration and development trend. The reading promotion mode and concept of university library have been also influenced, and the service showed the characteristics of online and offline interaction, the ubiquitization of activities, the individualization of audience, the diversification of reading methods and the intelligence of user experience. This paper analyzed the characteristics and advantages of university libraries’ reading promotion under the background of "Internet +", and provides a reasonable reference for the way and path of innovative reading promotion.

Key words: “Internet +”