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›› 2015, Vol. 27 ›› Issue (7): 173-176.doi: 10.13998/j.cnki.issn1002-1248.2015.07.044

• Service management • Previous Articles     Next Articles

Discussion on the Library Service Innovation in the Perspective of Service Marketing ——A case Study of Foreign Students

TENG Man   

  1. Beijing Technology and Business University, Beijing 100048, China
  • Received:2015-04-08 Revised:2015-07-06 Online:2015-07-05 Published:2015-07-06

Abstract: The paper aimed to center on marketing of library and attempted to correlate service marketing as a concept to the provision of library’s service innovation. It objectively identified diverse user groups and highlighted users involved in the process of service design. Taking foreign students as example, the paper concluded their demand characteristics, and provided considerable information on library resource, user service and service innovation, with the guidance of service marketing concept.

Key words: Service marketing

CLC Number: 

  • G250 文献标识码:A 文章编号:1002-1248(2015)07-0173-04
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