Abstract: With the rapid development of computer network technology and communication technology, and information processing technology, the university library management have started to enter a new stage, for the majority of teachers and students to provide better and more convenient services. The article first outlines the characteristics and meaning of big data, big data indicate the importance of the relationship between the library and the work between the two analyzes the university library in the era of big data consulting services embodied in the reference digitization , information technology, network logo. Finally, let the university library to better education and teaching services, give full play to its educational functions and service functions, it is necessary to strengthen the innovation and development of big data era university library reference services.

Key words: Big Data Era