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Journal of Library and Information Science in Agriculture ›› 2021, Vol. 33 ›› Issue (7): 24-34.doi: 10.13998/j.cnki.issn1002-1248.20-1004

• Research paper • Previous Articles     Next Articles

Influence of Information Dissemination about New Government Media

KONG Jingyuan, TENG Guangqing*, TUO Rui   

  1. School of Information Science and Technology, Northeast Normal University, Changchun 130117
  • Received:2020-11-05 Online:2021-07-05 Published:2021-07-28

Abstract: [Purpose/Significance] Exploring the dissemination characteristics of new government media can provide deeper insights into the future development direction of new government media, and help relevant organizations or departments to disseminate information more timely and better serve people's livelihood in future social governance. [Method/Process] This article selected three new government media platforms, Weibo, WeChat, and TikTok, to crawl the content published by the platform and the corresponding amount of the user's likes, comments, and reposts. Based on the information dissemination influence indicators of each platform, combined with the release time, content types, and push form, the information dissemination influence of different new government media platforms is analyzed. [Results/Conclusions] The results show that short video government media platform has excellent performance in terms of information dissemination activeness; differences in information content and event types make them suitable for different push forms; various new government media should form complementary multi-platform channels.

Key words: new government media, dissemination influence, dissemination activeness, users' information behavior

CLC Number: 

  • G255.76
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