关键词: 移动互联网, 农业科技期刊, 农业, 农民

Abstract: Agricultural sci-tech journals play an important role in spreading agricultural sci-tech information, providing knowledge service for readers, promoting the national economy and agricultural development and improving peasants' income. With the rapid spread of the internet in various fields, and the rapid development of the intelligent terminals, the development of agricultural sci-tech journals has faced new opportunities. Either from the perspective of readers’ demand, or the demand of journal’s development, it has been an inevitable choice for agricultural sci-tech journals to make the effective integration with mobile internet, which could provide the readers more convenient and efficient agricultural scientific and technological knowledge and information, thus to win more customers and improve the competitiveness of journals. With the mobile internet as the carrier, the development of agricultural sci-tech journals changed greatly from form to content, editors should pay more effort to improve the reader service and win the market.

Key words: Mobile internet