关键词: 图书馆, 服务品牌, 嵌入式服务, 个性化服务, 智慧服务

Abstract: This paper analyzed the reader information behavior under the information environment, and proposed to build Intelligent Service & Elaborative Embedded (I SEE) brand based on brand service, embedded service, user-centered theory and intelligent service theories and the practice of Library of Jinggangshan University, and then discussed that integrating knowledge to obtain accreted effects and facilitated readers’ knowledge management by applying embedded, personalized, wisdom information service.

Key words: Library