ECM-ISC框架下期望确认度对在线知识问答社区持续使用意愿的影响研究

doi:10.13998/j.cnki.issn1002-1248.2019.09.19-0656

摘要/Abstract

摘要： [目的/意义]研究影响用户持续使用在线知识问答社区意向的因素,深入理解用户接受并持续使用技术创新的本质,深化用户持续使用行为理论,促进知识问答社区和用户需求理论的发展。[方法/过程]笔者以“期望—确认”理论模型（ECM-ISC）为基础,结合关系维持双元理论等构建在线知识问答社区的用户持续使用模型和测量量表,共搜集358份有效样本数据,采用结构方程模型进行假设检验。[结果/结论]结果表明,用户的期望确认度由信息、社交、情感、娱乐以及社会认同期望5个维度构成,5种确认度都会正面显著影响用户的满意度和感知有用性;满意度和感知有用性对用户持续使用意愿有积极影响;用户感知转换成本、用户习惯和自我效能正向影响持续使用意愿;自我效能正向影响社会认同确认度。

关键词: 在线问答社区, 持续使用意愿, “期望—确认”模型;, 用户需求

Abstract: [Purpose/significance] Factors influencing users' willingness of continuous use of online knowledge Q&A community was studied, deeply into the essence of users' acceptance and continuous use of technology innovation, to deepen users' behavior theory of continuous use, and to promote the development of knowledge Q&A community and user demand theory.[Method/process] Based on the expectation-confirmation theory model (ECM-ISC) and the relationship maintenance binary theory, this study constructed a model and measurement scale for the continuous use of users in the online knowledge Q&A community. A total of 358 valid sample data were collected and the structural equation model was used for hypothesis testing.[Result/conclusion] The results show that the user's expected confirmation is composed of five dimensions: information, social, emotional, entertainment and social identity expectation, and all five kinds of confirmation can positively and significantly affect the user's satisfaction and perceived usefulness. Satisfaction and perceived usefulness have positive effects on users' willingness to continue using; User perceived switching cost, user habits and self-efficacy positively affect willingness to continue using; Self-efficacy positively affects the degree of social identity confirmation.

Key words: online knowledge Q&A;, willingness of continuance use, expectation-confirmation model, user needs

中图分类号:

C962

陈忆金, 陈希健, 古婷骅. ECM-ISC框架下期望确认度对在线知识问答社区持续使用意愿的影响研究[J]. 农业图书情报, 2019, 31(9): 37-50.

CHEN Yijin, CHEN Xijian, GU Tinghua. Research on the Influence of Expected Confirmations on the Willingness of Continuous Use of Online Knowledge Q&A Community under the Framework of ECM-ISC[J]. Agricultural Library and Information, 2019, 31(9): 37-50.

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