Abstract: Focusing on the current status of reading promotion activity evaluation, it should build and run the evaluation mechanism to ensure the scientificity of evaluation process, the objectivity of evaluation results, the innovativeness of evaluation program. A perfect and mature evaluation mechanism should include the aspects of evaluation system construction, evaluation system research, evaluation team integration, evaluation result announcement, evaluation function feedback. This paper carried out systematic and thorough study, so as to provide a certain enlightenment and reference about the theory and practice of universities reading promotion.