关键词: 图书馆, 公共关系, 多重, 主体, 公众, 媒介

Abstract: As a non-profit social service organization, library has played an important role in public relations. In the time of rapid social change and cultural explosion, fully complying with the social responsibility, pursuing cultural value and social benefits much better, and improving social influence and reputation constantly, has become the important issues considered by library in the public relations system. From the perspective of public relations theory, this paper discussed the multiple identities of library in the social relations system.

Key words: Library