关键词: 公共图书馆, 文化创意产品, 理论模式, 开发路径

Abstract: [Purpose/Significance] As is supported by national policies and promoted by social development, the development of cultural and creative products in China's public libraries has made initial achievements. However, the development is still in the elementary stage, and there is imbalance and disparity in the development process; efforts are needed to promote the in-depth development of cultural creative products with the aspects of organization and implementation plan, diversified creative design and extension of promotion approaches. Based on the theoretical and practical research, this paper proposes the theoretical model and implementation path for the development of cultural and creative products in public libraries, in order to provide references in methods and decision support for promoting cultural and creative products in libraries. [Method/Process] This paper reviews the current status of studies on cultural and creative products at home and abroad, and summarizes the current situation, differences and problems of cultural and creative product development in domestic and overseas public libraries by means of an investigation and interviews. [Results/Conclusions] This paper constructs the development model of cultural and creative products in public libraries from six aspects: theory, research, organization, design, promotion and evaluation, and then analyzes the realization path and solution strategy of the model.

Key words: public library, cultural and creative products, theoretical model, development path