农业图书情报学刊 ›› 2016, Vol. 28 ›› Issue (11): 194-199.doi: 10.13998/j.cnki.issn1002-1248.2016.11.049

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高校图书馆微信公众平台服务现状及策略——以中国地质大学图书馆为例

严冰, 郭晓宁, 曹国宏   

  1. 中国地质大学图书馆,湖北 武汉 430074
  • 收稿日期:2016-06-09 出版日期:2016-11-05 发布日期:2016-11-08
  • 作者简介:严冰(1989-),女,中国地质大学(武汉)图书馆,馆员。

Study on the Status and Strategies of University Library’s Wechat Public Platform Service ——Case of China University of Geosciences Library

YAN Bing, GUO Xiao-ning, CAO Guo-hong   

  1. China University of Geosciences Library, Hubei Wuhan 430074, China
  • Received:2016-06-09 Online:2016-11-05 Published:2016-11-08

摘要: 通过CiteSpaceⅢ对2013年以来发表于中国知网有关“高校图书馆微信平台”的相关文献进行可视化分析,探究高校图书馆微信平台近年来的研究热点及发展趋势。在此基础上,以中国地质大学图书馆微信平台为实例,结合图文信息的阅读统计数据和问卷调查结果,从读者关注情况、图文页阅读情况等方面总结一年半以来的运营现状和问题,针对微信的宣传、微信OPAC功能推广、图文信息的内容类型、推送时间段等因素,提出相应的合理建议,以期为新媒体时代高校图书馆的宣传推广和服务提供参考。

关键词: 高校图书馆, 微信CiteSpace, 问卷调查

Abstract: By using CiteSpaceⅢ to visually analyze the literature on wechat platform of university library published in CNKI since 2013, this paper investigated the research hotspots and development tendency of university library’s wechat public platform in recent years. Based on this, taking the wechat public platform of China University of Geosciences Library as an example, it analyzed the current situation and the existing problems from readers’ attention and message reading based on the reading statistic data of posting messages and the results of questionnaire survey, and proposed some rational suggestions on the propaganda, the promotion of OPAC function, the type of posting messages and posting time, to offer a reference for the propaganda, promotion and service of university library in new media era.

Key words: University library

中图分类号: 

  • G251.4

引用本文

严冰, 郭晓宁, 曹国宏. 高校图书馆微信公众平台服务现状及策略——以中国地质大学图书馆为例[J]. 农业图书情报学刊, 2016, 28(11): 194-199.

YAN Bing, GUO Xiao-ning, CAO Guo-hong. Study on the Status and Strategies of University Library’s Wechat Public Platform Service ——Case of China University of Geosciences Library[J]. , 2016, 28(11): 194-199.