农业图书情报学报

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潜在颠覆性技术的多维市场需求主题识别与演化分析

王松1,2, 潘媛媛1,2   

  1. 1. 山东科技大学 经济管理学院,青岛 266590
    2. 山东科技大学 组织治理与竞争研究所,青岛 266590
  • 收稿日期:2025-11-21 出版日期:2026-04-03
  • 作者简介:

    王松(1980- ),男,博士,副教授,研究方向为信息资源管理、数据挖掘

    潘媛媛(2000- ),女,硕士,研究方向为深度学习、自然语言处理

  • 基金资助:
    山东省社会科学规划项目“数智驱动下颠覆性技术创新早期识别机制研究”(23CTQJ05)

Multidimensional Market Demand Theme Identification and Evolution Analysis of Potential Disruptive Technologies

WANG Song1,2, PAN Yuanyuan1,2   

  1. College of Economics and Management, Shandong University of Science and Technology, Qingdao 266590
  • Received:2025-11-21 Online:2026-04-03

摘要:

[目的/意义] 从颠覆性技术市场特征出发,利用层次化分析框架和组合深度学习方法,旨在识别潜在颠覆性技术的多维市场需求主题并进行演化分析,从而为各创新主体开展技术攻关并优化资源配置提供参考。 [方法/过程] 首先,基于潜在颠覆性技术,采用创新扩散模型对其量化评估以识别具有市场替代潜力的颠覆性技术。其次,以此技术为基础,从用户、企业和政府维度出发,通过多种深度学习方法差异性挖掘多维需求内容。最后采用深度聚类从多维市场需求中挖掘市场需求主题并揭示其演化规律。 [结果/结论] 以人工智能领域为例进行实证研究,共发现2021—2025年潜在颠覆性技术的市场需求主题30项,涵盖全球数字经贸技术、网络行为治理技术、智能垃圾分类技术、智能交通技术、智能语音交互技术、数字文旅技术、绿色技术创新、绿色城市建设技术、智慧物流技术等方面。识别结果已通过全球政策文件核验与专家权威验证,且与潜在颠覆性技术的发展趋势高度吻合,有效呼应了当前国家科技创新战略与产业转型升级的核心方向。

关键词: 潜在颠覆性技术, 市场特征, 层次化, 多维市场需求, 主题识别, 演化分析

Abstract:

[Purpose/Significance] Disruptive technologies are a core force reshaping the industrial landscape, but their inherent market uncertainty contradicts traditional management logic, posing a significant challenge to the resource allocation decisions of innovation entities. To address this issue, this study, starting from the market characteristics of disruptive technologies, utilizes a hierarchical analysis framework and combines deep learning methods to identify multidimensional market demand themes for potential disruptive technologies and conduct evolutionary analysis. This aims to provide a reliable basis for strategic decision-making and resource allocation by various innovation entities, moving from "experience and intuition" to "scientific foresight." [Method/Process] Based on the substitutive market characteristics of disruptive technologies, a hierarchical analysis framework of "substitutability assessment - multi-entity demand mining - deep clustering" was constructed to identify and analyze multi-dimensional demand market themes based on potential disruptive technologies. First, the set of potential disruptive technologies that has been widely defined in existing research was systematically reviewed. Based on this, an innovation diffusion model was used to quantitatively assess their market substitutability, thereby identifying disruptive technologies with market substitution potential. Secondly, based on the identified technologies with market substitutability, and considering the demand-driven, technology transfer, and institutional guarantee mechanisms for disruptive technology market applications, this study explores multi-dimensional demand content from multiple perspectives, including users, enterprises, and government. It integrates various deep learning methods, such as user demand analysis based on multi-dimensional feature fusion, enterprise demand analysis based on text similarity networks, and government demand analysis based on data augmentation, to differentiate and mine multi-dimensional demand content. Finally, based on the mined multi-dimensional demand content, deep clustering was used to identify core market demand themes for disruptive technologies from multi-source data from users, enterprises, and government, and to analyze their dynamic evolution patterns. [Results/Conclusions] Taking the field of artificial intelligence as an example, this empirical study identified 30 potential disruptive technology market demand themes for 2021-2025, covering global digital trade technology, online behavior governance technology, intelligent waste sorting technology, intelligent transportation technology, intelligent voice interaction technology, digital cultural tourism technology, green technology innovation, green city construction technology, and smart logistics technology. The identified results have been verified by global policy documents and expert authorities, and are highly consistent with the development trends of potential disruptive technologies, effectively echoing the core directions of the current national science and technology innovation strategy and industrial transformation and upgrading. However, this study only focuses on the field of artificial intelligence and does not comprehensively cover different technological fields. Future work will extend to other technological fields to test and improve the general theory of identifying disruptive technology market themes.

Key words: potentially disruptive technologies, market characteristics, hierarchical structure, multidimensional market demand, theme identification, evolutionary analysis

中图分类号:  G353.1

引用本文

王松, 潘媛媛. 潜在颠覆性技术的多维市场需求主题识别与演化分析[J/OL]. 农业图书情报学报. https://doi.org/10.13998/j.cnki.issn1002-1248.25-0665.

WANG Song, PAN Yuanyuan. Multidimensional Market Demand Theme Identification and Evolution Analysis of Potential Disruptive Technologies[J/OL]. Journal of library and information science in agriculture. https://doi.org/10.13998/j.cnki.issn1002-1248.25-0665.