农业图书情报学报

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基于AIGC技术应用的GLAM机构协同发展路径研究

黄晓棠1, 姚奇彬2   

  1. 1. 上海大学 文化遗产与信息管理学院,上海 200444
    2. 上海外国语大学 档案馆、校史馆、世界语言博物馆,上海 200083
  • 收稿日期:2025-10-30 出版日期:2025-12-19
  • 作者简介:

    黄晓棠(2002- ),女,硕士研究生,上海大学文化遗产与信息管理学院,研究方向为GLAM协同治理

    姚奇彬(1983- ),男,馆员,上海外国语大学档案馆、校史馆、世界语言博物馆,研究方向为档案管理、档案信息化、校史研究

  • 基金资助:
    上海外国语大学校级规划项目“整体性治理视域下高校档案文博馆一体化运行机制研究”(2021114026)

Collaborative Development Path of GLAM Institutions Based on AIGC Technology Application

HUANG Xiaotang1, YAO Qibin2   

  1. 1. School of Cultural Heritage and Information Management, Shanghai University, Shanghai 200444
    2. Archives, Museum of SISU History, Museum of World Language, Shanghai International Studies University, Shanghai 200083
  • Received:2025-10-30 Online:2025-12-19

摘要:

【目的/意义】 聚焦数智化背景下AIGC技术在GLAM机构中的差异化应用路径,有助于厘清文化机构技术采纳的内在逻辑与职能映射,进一步推动文化资源高效利用与公共服务智能升级。 【方法/过程】 基于“资源属性-技术适配-服务目标”三维分析框架,系统分析4类机构在AIGC技术落地过程中的异质性特征。重点围绕内容孪生、内容编辑与内容生成3类核心技术能力,提炼典型应用场景,揭示各机构间的技术适配分层逻辑。 【结果/结论】 研究提出了构建一个“前端资源层-中台技术层-终端服务层”三位一体的协同发展架构以应对AIGC技术应用在GLAM机构中的分立发展趋势与潜在服务壁垒,从而推动GLAM机构从各自为政的智能化升级,转向集群化的协同发展模式,系统提升公共文化资源的利用效率与社会服务价值。

关键词: AIGC, 人工智能生成内容, GLAM, 协同发展

Abstract:

[Purpose/Significance] Under the strategic background of national cultural digitization and the high-quality development of public services, artificial intelligence generated content (AIGC) has become a core engine driving the digital and intelligent transformation of galleries, libraries, archives, and museums (GLAM). While AIGC offers unprecedented opportunities for content production and knowledge dissemination, current implementations often suffer from fragmentation, leading to new "data islands" and service barriers. Unlike previous studies, which treat GLAM institutions as a homogeneous whole, this paper aims to clarify the differentiated application paths of AIGC by distinguishing the unique "resource-technology-service" logic of each institution type. It seeks to reveal the structural causes of current collaborative dilemmas and construct a systematic collaborative development mechanism. This research is significant for breaking down institutional barriers, promoting the deep integration of cultural resources, and guiding GLAM institutions to shift from isolated technological upgrades to a clustered, symbiotic development model. [Method/Process] Adopting a digital ecosystem perspective, this study constructs a "Resource Attributes - Technology Adaptation - Service Goals" framework to systematically analyze the heterogeneous characteristics of the four institution types. The analysis reveals how distinct data morphologies - ranging from structured texts in libraries and semi-structured records in archives to multimodal artifacts in museums and unstructured works in art galleries - fundamentally dictate the differentiated deployment of generative text or vision models. By examining core capabilities including intelligent content twinning, editing, and creation, the study demonstrates how service goals strictly regulate technical choices: the emphasis on "access" and "trust" in libraries and archives necessitates technologies that ensure semantic accuracy and historical authenticity, whereas the pursuit of "experience" and "creativity" in museums and art galleries favors generative tools for immersive interaction and open-ended aesthetic expression. [Results/Conclusions] To address the identified challenges of fragmented development, the study proposes a tripartite collaborative development architecture consisting of a "Front-end Resource Layer," a "Mid-platform Technology Layer," and an "End-user Service Layer." The Front-end Resource Layer focuses on constructing a unified multimodal data foundation and standardized semantic ontology to bridge the semantic gap between heterogeneous institutional data. The Mid-platform Technology Layer advocates for the co-construction of an industry-specific general large model and a knowledge reasoning engine; by sharing API interfaces and computing power, this layer solves the high technical threshold and cost issues for smaller institutions, acting as a ubiquitous "industry capability hub." The End-user Service Layer aims to build a one-stop knowledge exploration portal and cross-domain expert workbenches, eliminating service isolation and creating integrated cultural scenarios. The study concludes that GLAM institutions must transition from "cultural containers" to "knowledge engines" through this architecture. Future research should further focus on copyright ethics, algorithmic governance, and new modes of human-machine collaboration to ensure the sustainable and trustworthy development of the digital cultural community.

Key words: AIGC, artificial intelligence generated content, GLAM, collaborative development

中图分类号:  G250.7,G270.7

引用本文

黄晓棠, 姚奇彬. 基于AIGC技术应用的GLAM机构协同发展路径研究[J/OL]. 农业图书情报学报. https://doi.org/10.13998/j.cnki.issn1002-1248.25-0590.

HUANG Xiaotang, YAO Qibin. Collaborative Development Path of GLAM Institutions Based on AIGC Technology Application[J/OL]. Journal of library and information science in agriculture. https://doi.org/10.13998/j.cnki.issn1002-1248.25-0590.