关键词: 微信营销, 图书营销, 营销策略

Abstract: Wechat is the major social media after micro-blog, which is an important tool for enterprises to promote their marketing. The rapid development of wechat platform has greatly shocked and changed the traditional book marketing. This paper discusses wechat book marketing from three aspects: first, analyzing the current situation and methods of wechat book marketing; then, proposing the existing problems; finally, summarizing the wechat book marketing strategies.

Key words: we-chat marketing