关键词: 移动图书馆, 用户感知, 用户行为

Abstract: Studying the perception factors affecting user behavior can provide mobile library service which is more consistent with user demand and is closer to user behavior, and then improve the proportion of users using mobile libraries. This paper analyzed 6 user perception factors that impacted users’ acceptance and use of mobile libraries, including perception usefulness, perception usability, perception pleasure, perception community influence, perception convenience and perception cost of usage, and put forward targeted strategies on mobile library construction.

Key words: Mobile library