农业图书情报学刊 ›› 2015, Vol. 27 ›› Issue (1): 64-68.doi: 10.13998/j.cnki.issn1002-1248.2015.01.016

• 工作研究 • 上一篇    下一篇

新媒体环境下公共图书馆的宣传推广及其启示——以“网络书香”品牌活动为例

孟然   

  1. 国家图书馆,北京100081
  • 收稿日期:2014-07-24 修回日期:2015-03-16 出版日期:2015-01-05 发布日期:2015-03-16
  • 作者简介:孟然(1989-), 女, 国家图书馆数字资源部推广工程培训与资源建设组, 曾多次参加国家图书馆“网络书香”品牌活动的策划与管理

Promotion of Public Libraries in the New-media Environment and Its Implications:Case Study of "Enjoying Reading through Network" Activities

MENG Ran   

  1. National library Of China, Beijing 100081,China
  • Received:2014-07-24 Revised:2015-03-16 Online:2015-01-05 Published:2015-03-16

摘要: 通过结合公共图书馆宣传方面的调研数据,阐述了中国公共图书馆宣传推广现状及弊端,同时对国家图书馆“网络书香”品牌活动进行深入分析,并得出以下四点启示:当前中国公共图书馆宣传推广需要专职的宣传部门保障活动的实施,多元化的宣传方式和渠道拓展活动影响力,社会各界的合作与支持、图书馆用户资源的合理利用。

关键词: 公共图书馆, 宣传推广, 网络书香

Abstract: Through analyzing research data on the promotion of public libraries, this paper describes the current state and problems of the promotion work. Based on deep study of the "Enjoying Reading through Network" activities, this paper draws the following inspirations: The promotion of public libraries in China needs to be done by professional departments, in diversified approaches and channels and supported by the whole society. Besides, library users must be effectively mobilized to push for rapid development of public libraries.

Key words: public libraries

中图分类号: 

  • G252

引用本文

孟然. 新媒体环境下公共图书馆的宣传推广及其启示——以“网络书香”品牌活动为例[J]. 农业图书情报学刊, 2015, 27(1): 64-68.

MENG Ran. Promotion of Public Libraries in the New-media Environment and Its Implications:Case Study of "Enjoying Reading through Network" Activities[J]. , 2015, 27(1): 64-68.