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Current Issue
05 November 2020, Volume 32 Issue 11
Theoretical Mode and Implementation Path of Cultural and Creative Product Development in Public Libraries | Open Access
WANG Yi
2020, 32(11):  5-14.  DOI: 10.13998/j.cnki.issn1002-1248.2020.11.20-0929
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[Purpose/Significance] As is supported by national policies and promoted by social development, the development of cultural and creative products in China's public libraries has made initial achievements. However, the development is still in the elementary stage, and there is imbalance and disparity in the development process; efforts are needed to promote the in-depth development of cultural creative products with the aspects of organization and implementation plan, diversified creative design and extension of promotion approaches. Based on the theoretical and practical research, this paper proposes the theoretical model and implementation path for the development of cultural and creative products in public libraries, in order to provide references in methods and decision support for promoting cultural and creative products in libraries. [Method/Process] This paper reviews the current status of studies on cultural and creative products at home and abroad, and summarizes the current situation, differences and problems of cultural and creative product development in domestic and overseas public libraries by means of an investigation and interviews. [Results/Conclusions] This paper constructs the development model of cultural and creative products in public libraries from six aspects: theory, research, organization, design, promotion and evaluation, and then analyzes the realization path and solution strategy of the model.
Exploration of Cultural and Creative Products in Libraries under the Background of Cultural and Tourism Integration | Open Access
MA Xiangtao
2020, 32(11):  15-21.  DOI: 10.13998/j.cnki.issn1002-1248.2020.11.20-0636
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[Purpose/Significance] The research on the cultural and creative products in libraries under the background of cultural and tourism integration is conducive to the in-depth exploration of cultural connotation and systematic exposition of the era value contained in collection resources, and has an important guiding value for reform, innovation and high-quality development of libraries in the new era. [Method/Process] Using online investigation and literature analysis, this paper sorts out the background of libraries' services in cultural and tourism integration, and the current situation of theoretical research and practical exploration of cultural and creative products development, and analyzes the relationship between them. [Results/Conclusions] The development of cultural and creative products and the integration of cultural and tourism are the "two wings" of a library. The integration of culture and tourism provides an external extension for the development of cultural and creative products in terms of development subjects, relied resources, products categories and marketing groups. The development of cultural and creative products provides a feasible path for the realization of cultural and tourism integration, such as material carriers, bearing medium and effective platform. Under the background of cultural and tourism integration, the development of cultural and creative products should jointly set up a working team and train skilled people in products development, integrate cultural and tourism elements to develop cultural and tourism products, and improve the cross-border marketing system and actively carry out network marketing and word-of-mouth marketing.
Development of Culturally Creative Products in Libraries from the Perspective of Cultural Intellectual Property | Open Access
LYU Fangting
2020, 32(11):  22-29.  DOI: 10.13998/j.cnki.issn1002-1248.2020.11.20-0637
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[Purpose/Significance] The development of culturally creative products in libraries is still in the exploratory stage at present. Focusing on the generation of relevant new concepts in the cultural industry can further clearly grasp the core of culturally creative products, thus activating more creative expressions and improving the understanding and quality of culturally creative products in libraries. [Method/Process] The concepts between "intellectual property" and "cultural intellectual property" were analyzed and the relationship between them was expounded. By comparing the similar cultural institutions, the deficiencies in the development of culturally creative products in libraries were analyzed. [Results/Conclusions] Through analysis of the influence and significance of cultural intellectual property (IP) in the process of libraries' cultural and creative products, cultural value in the development process is ensured, and at the same time a systematic process comes into being. Based on the above analysis, three suggestions are offered to develop cultural and creative products based on libraries' cultural IP: to continue to shape cultural IP with cultural creation, to cooperate to develop with alliance advantage and to promote digital cultural innovation and cross-border cooperation.
A Study of Current Status of the Development of Cultural Creative Products in Japan's Public Libraries: Taking the Nakanoshima Library Store as an Example | Open Access
LI Furong, CHEN Dandan
2020, 32(11):  30-42.  DOI: 10.13998/j.cnki.issn1002-1248.2020.11.20-0810
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[Purpose/Significance] Few public libraries run stores in Japan. Nakanoshima Library is one of those which operate a library store and the development and marking of its cultural and creative products can be considered to be the epitome of Japan's cultural and creative industry. Its products are characterized by a wide range of cultural creative products, a cute and delicate style, and fashionable marketing strategies. It becomes a model for public libraries to run stores and its way of thinking and way of running stores are worth learning from peers. [Method/Process] This paper investigates the goods of Nakanoshima Library's stores, reviews these goods in terms of their appearance and contents, analyzes their characteristics and summarizes some of the Library's experiences in the process of producing and selling its products.[Results/Conclusions] Nakanoshima Library's stores follow the product design principles, which highlight being rich, cute, small, and practical. Its experience in using a library's products to promote the library image, designing products according to the local culture, establishing good interactive relationships with the public, exploring the educational function of products, and adopting fashionable promotion methods can provide inspiration and references for other libraries which would develop cultural and creative products.
Joint Development of Cultural Creative Products by Overseas LAMs Under the Background of the Integration of LAMs and the Inspiration to China: Taking the U.S. Presidential Library as an Example | Open Access
TANG Yi, JIANG Yumeng
2020, 32(11):  43-51.  DOI: 10.13998/j.cnki.issn1002-1248.2020.11.20-0894
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[Purpose/Significance] Under the background of the integration of the three libraries, this paper makes a comprehensive investigation to the current situation of the development of cultural and creative products of the Pres-idential Library of the United States, aims to provide reference for the joint development of cultural and creative products by Chinese libraries, museums and archives. [Method / Process] Through literature and internet research, this article expounds the culture creative product development of the Presidential Library of the United States, analyzes its product development, design characteristics and marketing methods, [Results / Conclusions] This paper proposes its significance to the development of culture creative products of China's library, museum and archive under the background of the integration of LAM.
Cultural and Creative Product Development of Canadian Public Libraries: Taking Calgary Public Library as an Example | Open Access
TANG Yi, LENG Yaqiong
2020, 32(11):  52-61.  DOI: 10.13998/j.cnki.issn1002-1248.2020.11.20-0905
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[Purpose/Significance] Taking Calgary Public Library as an example, this paper investigates and analyzes the development of Canadian public libraries' cultural and creative products, providing references for the development of Chinese cultural and creative products.[Method/Process] Based on literature review and online survey, the article points out the advantages of the Canadian public libraries in developing cultural and creative products, sorts out the types of cultural and creative products of Calgary Public Library, analyzes the source of creative factors and development models and summarizes the characteristics of the Library's cultural and creative product development. [Results/Conclusions] Calgary Public Library's experience can be used as a reference for the development of cultural and creative products in China's public libraries.
Development Strategies of Cultural and Creative Products in Public LibrariesBased on the Collection of Ancient Books and Documents | Open Access
QIAO Na, CHEN Kai
2020, 32(11):  62-70.  DOI: 10.13998/j.cnki.issn1002-1248.2020.11.20-0634
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[Purpose/Significance] This paper summarizes the types and development models of cultural and creative products developed in public libraries based on the collection of ancient books and literature resources, and puts forward suggestions for the development and optimization of such products. [Method/Process] With the method of online investigation and analysis, the representative online stores are selected as the research object, and the ancient literature creation products are classified according to the carrier and entity elements. [Results/Conclusions] For the development of cultural and creative products, it is necessary to strengthen the promotion of products, delve into the connotation of ancient books, broaden the channels for obtaining elements, and improve the technological content of products.
Applications of Library Collection Culture in the Development of Cultural and Creative Products in Libraries | Open Access
XIONG Jing, WANG Saimeng
2020, 32(11):  71-81.  DOI: 10.13998/j.cnki.issn1002-1248.2020.11.20-0635
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[Purpose/Significance] A library is the modern inheritor of book collection culture. At present, China strongly supports the public cultural sector to participate in the development of cultural and creative products. As an important part of the professional spirit of librarians, book collection culture has a broad application field in the development of cultural and creative products. [Method/Process] This paper investigates the current situation of the development of cultural and creative products with the theme of book collection culture, summarizes the common types and creative features of these products, and then combines them with the development of library cultural and creative products and puts forward the general principles and methods of a library's development of cultural and creative products of book collection. [Results/Conclusions] It is a beneficial exploration for the creative transformation and innovative development of excellent traditional culture to integrate the collection culture into a library's cultural and creative development, which provides new support for the library's follow-up research on the collection culture and creative products.