[Purpose/Significance] Reading promotion has been a basic and normalized activity in libraries, and has been carried out for many years. Although it has achieved remarkable results in promoting the dissemination of knowledge and culture, it has reached a developmental bottleneck that urgently requires innovative breakthroughs. The introduction and application of artificial intelligence generated content (AIGC) technology can innovate the content and form of the library work, and promote the connotative development of library services. Currently, there is limited research on the application of AIGC in library reading promotion, with most studies focusing on theoretical discussions of work scenarios rather than practical applications. The aim of this article is to explore new technology applications in new scenarios to help solve common problems in the field. [Method/Process] Through literature research and case analysis, based on the characteristics of AIGC content, we look forward to AIGC empowering library reading promotion scenarios, including inspiring activity creativity, and enriching work forms; creating reading IP, and forming work brands; promoting in-depth and professional reading, and optimizing work content; strengthening service management, and promoting the construction of work evaluation standards. Taking the "New Book Recommendation" activity as an example, we analyze work application elements such as planning, promotion, organization, and evaluation, and construct a work model suitable for the scenario. [Results/Conclusions] Although AIGC has great potential and broad prospects for application in library reading promotion, it faces many application challenges, such as the need for a change in librarians' work mindset, issues of data privacy and ethics, and the quality and accuracy of generated content. This paper discusses the application paths of AIGC in library reading promotion, including strengthening skills training to comprehensively enhance librarians' new literacy in the AI era; exploiting the role of "AI prompter" to deepen reading services; building a rich database of event data corpora to ensure digital content generation; and improving rules for content review and quality control. Compared to other information resource management tasks, such as reference consulting and academic services, the impact of AIGC is relatively mild. AIGC is applied as a tool for reading promotion, with librarians remaining the primary actors, and the implementation of work elements is still carried out within the existing work framework. The discussion of AIGC applications in library reading promotion practice in this paper offers methodological insights for library reading promotion, with scenario elaboration, model construction, and path generation facilitating the realization and broad application of these related services. The limitation of this study, however, is the lack of concrete data on the effectiveness of the work discussed, which requires further research.

[Purpose/Significance] The construction of a reading promotion standard system is the key to achieving the standardization and professional development of reading promotion. The construction of standardized reading promotion is based on reading theory, and aims to make reading promotion a standardized service with scientific theoretical guidance, constrained by the values and ethics of libraries, and with clear service purposes and target groups. From the perspective of high-quality development, the construction process of the standardized reading promotion system also reflects the development level of the "people-centered" library of the new era, which is of great significance. [Method/Process] Aiming to conduct a systematic and comprehensive investigation of the existing reading promotion standards in China and to promote the research and practice of reading promotion standards and evaluation in China, this report comprehensively collects the relevant standards in the library field issued in China before 2024, and screens out the standards related to reading promotion. By counting the drafting units, responsible agencies and types, and analyzing the content of the standards, this report reviews the construction of the reading promotion standard system in China. [Results/Conclusions] Standardized reading promotion work in China began to take shape during the "13th Five-Year Plan" period, and is now gradually gaining momentum and entering a new stage of rapid and high-quality development. The major achievements include: first, a standardized reading promotion system has been established for the first time, with an increasing number of relevant standards and the gradual introduction of specific local standards; second, public libraries have played a leading role in the standardized construction of reading promotion, demonstrating continuous professional expertise in the field; third, local standards have shown great effectiveness, fully absorbing and transforming many innovative experiences in reading promotion work; and fourth, many important and practical issues in reading promotion are reflected and addressed in the standard texts, with an increasing emphasis on demand and effectiveness orientation. Accordingly, this report puts forward a number of recommendations for the future construction of the reading promotion standard system, including: strengthening the launch of national and industry standard construction projects for reading promotion, continuously developing specialized standards for reading promotion, strengthening the integrated application of standards related to reading promotion, and promoting the participation of various disciplines in standard construction.

[Purpose/Significance] This article attempts to establish a scientifically effective set of management standards, create a standardized workflow, and fully consider the role of the artificial intelligence generated content (AIGC) in the standardized management of reading promotion. It aims to build a management standard for reading promotion that is in line with the high-quality development of libraries in the new era, and to provide policy guidance for comprehensively improving the efficiency of reading promotion work. [Method/Process] There are a total of 10 national and industry standards that include relevant descriptions of reading promotion in the existing standards. In addition, regions such as Zhejiang and Anhui have formulated local reading promotion standards based on practical considerations. However, most of the existing standards predominantly approach reading promotion mainly from the perspective of reader services, and lack the perspective of managers. This article fills this gap by examining the role of the AIGC in the standardized management of reading promotion, extracting the essential elements of standardized management for reading promotion, and constructing a standardized management system that encompasses the entire process of reading promotion. [Results/Conclusions] The standardized management of reading promotion is a feasible and scalable system that includes three aspects: the strategic level, the implementation level, and the resource level. The tasks of the strategic level mainly include setting management goals, coordinating the establishment of various management documents, adjusting organizational structures, providing implementation guidance, and coordinating the sharing and use of various resources. The implementation level is the core link in achieving the management goals for reading promotion and systematically advancing the management work. This includes understanding, implementing, evaluating, and supervising the standardized management of reading promotion. The resource level, considered from an applied perspective, aims to provide comprehensive resource support for the implementation of reading promotion work and management, including organizational resources, literature resources, technological resources, digital resources, and financial resources needed for reading promotion work. The standardized management of reading promotion must incorporate the five basic elements of management subjects, objects, goals, methods, and culture, while fully considering the management changes brought about by the AIGC environment and new technologies. The future standardized management of reading promotion should emphasize strategic management, increase technological investment, emphasize skill enhancement, optimize process management, and strengthen support systems.

[Purpose/Significance] Research on the behavioral stimulation of online social platform interactions triggered by IP-based games on users' active learning and reading, the social demands within gaming communities and their derivative reading-sharing interactions constitute dual intrinsic motivations that promote autonomous reading behaviors. Exploring new developmental directions for reading promotion through digital game dynamics and group-based social guidance provides broader research perspectives for innovative knowledge acquisition and pedagogical learning paradigms. [Method/Process] Based on the game "Black Myth: WUKONG" as the research background, we collected relevant comments and original texts from four social media platforms. Using the LDA model for topic classification of the effectively collected data, users who demonstrated marked behavioral tendencie towards book-related engagement and reading activities attributable to the "WUKONG" game experience were manually identified from the aforementioned dataset. We explored the details of their social discourse and the behavior of user accounts through user-account backtracking, studying the factors that stimulate users' interest in reading and active reading behavior. [Results/Conclusions] Analysis of the five thematic clusters identified by the LDA modeling revealed that in the user behaviors focused on the theme of cultural exploration, 38.3% of the user behavior data showed increased exploratory engagement with original literary works and related content during "WUKONG" mediated group interactions. Whether this interactive exploration closely connects to reading habits needs further study. Further research has shown that a portion of users were influenced in their subsequent behaviors by this game and social interaction. Through text mining of user content on key topics, analysis revealed that 61.15% of user accounts had no prior engagement history, representing first-time participants in the cultural learning interactions of the "WUKONG" game. Notably, 23.7% of this cohort spontaneously expressed self-directed reading intentions during the game-social scenario. As the dominant subgroup in the dataset, their behavioral patterns suggest that gamified social platforms may serve as critical trigger mechanisms. It was found that the factors that stimulate users to read independently include competing for the right to speak in social interactions and obtaining gaming experiences. Accordingly, strategic practices for autonomous reading should accordingly be implemented through digital content guides, transmedia narrative interactions, and visual scene experiences. This research investigates the orienting mechanisms of digital games and community interactions in edutainment convergence, demonstrating both theoretical value and practical implications for user behavior analysis and reading promotion. While the study design ensured breadth of data collection, the heterogeneity of social attributes across platforms warrants further investigation. Subsequent studies should conduct platform-specific comparative experiments to strengthen the empirical foundation for behavioral intervention strategies.

[Purpose/Significance] By investigating and analyzing the current situation of graded reading of children's books at home and abroad, this paper compares the gap between children's graded reading at home and abroad, and carries out an in-depth study and exploration of children's graded reading system and promotion mechanism with Chinese characteristics and suitable for China's national conditions, in order to provide reference for the implementation and promotion of children's graded reading in China. [Method/Process] Using the method of literature survey, this paper reviews the current situation of children's graded reading at home and abroad, compares the differences between China and foreign countries, finds out the deficiencies, and designs a set of scientific and rigorous children's graded reading system combined with the actual situation of our country. [Results/Conclusions] Drawing on the achievements of foreign graded reading system, this paper puts forward that the government should take a lead in building a set of scientific and reasonable graded reading system for children, covering graded reading system, graded reading standards, graded reading evaluation, graded reading promotion, etc. and public libraries should bear the main body of children's graded reading promotion.

[Purpose/Significance] Rare ancient books are an important carrier of Chinese culture. At present, the focus of ancient books research has been on the original and regenerative protection, while the conservation of inheritance is relatively lagging behind, and the role of the promotion of ancient books reading has not been fully played. The emergence of virtual reality (VR) technology provides a new idea and method for the intelligent transformation of ancient book reading promotion, which is of great value to the construction of a library's intelligent knowledge service system and the innovation of the service mode. With the help of VR technology, the intelligent reading promotion of ancient books shows the characteristics of "narrative presentation scene", "reading service immersion" and "reading space humanization". [Method/Process] In order to provide reference for the research and development of intelligent reading in the new era, this paper first discusses the concept "gene" of intelligent reading of ancient books enabled by the VR technology, and summarizes the application scenarios of the VR technology in the promotion of intelligent reading of ancient books, combined with the National Library of China's specific case on "VR panorama cultural classics". Then the application path of VR technology was put forward enabling the intelligent reading and promotion of ancient books. To this end, this paper first summarizes the concept "genes" of intelligent reading promotion from a macro perspective, and then analyzes the application scenarios of VR technology in the promotion of intelligent reading of ancient books based on the investigation of the application cases of "VR + ancient book reading promotion". It analyzes the construction practice of "VR Panorama Cultural Classics" in the National Library of China from four perspectives of content narrative, visual presentation, empathy mechanism and communication strategy, to construct a "VR and ancient books" reading promotion path. The content narrative of "VR panoramic cultural books" should focus on activating characteristic collection's historical materials and recording key historical moments. In the aspect of visual presentation, it should pay attention to excavating the elements of characteristic cultural scene and reconstructing the landscape scientifically and rigorously. In terms of the mechanism of empathy, the focus should be put on the use of the block type structure to present the history panorama, and the use of typical characters to compose stories. When it comes to communication strategy, it should pay attention to jointly creating a new pattern of "library +" by combining online and offline multi-screen media. [Results/Conclusions] A library should first pay attention to narrative expression, and the control of the narrative logic of ancient book stories. Second, the library should pay attention to scene perception and explore the presentation mode of panoramic vision threshold. Third, attention should be paid to top-level design and giving play to the guiding force of ancient books' cultural engineering. Fourth, the library should pay attention to cross-border cooperation and adhere to the concept of library reader service. In the promotion of reading ancient books, full consideration should be given to the particularity of ancient books resources and existing reading difficulties. In the process of content dissemination, the focus should be on contructing a model through ring upon ring decomposing and progressively thinning method, and taking targeted measures from the aspects of top-level design, strengthening demonstration, building benchmarking, series construction, cross-border cooperation, building platforms, strengthening perception and strengthening ethical supervision, so as to promote the intelligent reading and promotion of ancient books.

[Purpose/Significance] The report of the 20th National Congress of the Communist Party of China proposed the task of "deepening the activities of reading for all", pointing out that reading for all has entered a stage of high-quality development. As an important force to promote reading for all, library readers play an important role in promoting reading, improving cultural quality, and cultivating reading fashion. Improving the delivery ability and quality of reading services will be conducive to promoting the high-quality development of reading for all, helping the high-quality development of reading for all to deepen and consolidate the cultural foundation of Chinese path to modernization. This article aims to study the direction and strategies for improving reading services from different perspectives and dimensions and provide theoretical support and practical reference for the high-quality development of reading promotion. [Method/Process] This article elaborates on the core of high-quality development of reading for all, and analyzes the significance and value of improving library reader services. At the same time, a survey was conducted through online surveys, literature searches, and other methods to investigate the status of reading leader services provided by 32 libraries and cultural institutions nationwide. Based on the survey results, research was conducted on the current status of the reading leader services, with a focus on the obstacles in the development of the services, as well as issues such as a lack of coordination and sufficiency. The problems and difficulties in the services were pointed out. [Results/Conclusions] Current reading leaders lack the introduction of evaluation mechanisms and their own accumulation is insufficient. The reading service method is outdated and the content is homogeneous. The service neglects the essence of segmented reading and deviates from the heterogeneous needs of the audience. There is a lack of community reading linkage and inability to form resource synergy. Based on these findings, several solutions are proposed: establishing a system for reading leaders, improving reading standards and strategies, building a resource library for reading leader projects, creating a "think tank" for reading services, carrying out community reading linkage, building a synergy of reader resources, emphasizing graded reading services, accurately matching the internal needs of readers, establishing high-quality content IPs, building a brand power for reading services, accurately tracing reading portraits, and optimizing content side presentation and utilizing opinion leaders to expand communication influence. Undoubtedly, there are still issues with incomplete case studies in this article, and more in-depth research and analysis will be conducted in the future.

[Purpose/Significance] This study examines the status of kindergarten reading instruction and activities in China, analyzes existing problems, and explores measures to address these problems in order to promote kindergarten reading. Over the years, early childhood reading education has been highly valued by the Chinese government. In particular, since the release of the "Thirteenth Five-Year Plan for National Reading" in 2016, relevant departments have successively promulgated a series of documents related to early childhood reading, including the "National Reading Promotion Regulation (Draft)" (2017), the "Outline of Children's Development in China" (2021), the "Plan for the Construction of the Public Cultural Service System in the Fourteenth Five-Year Plan" (2021), and the "National Youth Student Reading Action Implementation Plan" (2023). Early childhood reading literacy has long been highly valued by our country. [Method/Process] Using the literature review method, we conducted research on the status of kindergarten reading. The research content includes: kindergarten reading teaching, kindergarten reading activities, reading environment, reading methods, and reading modes. By applying the case analysis method, we refined and evaluated cases such as organizing reading festivals, stimulating reading interests, parent-child reading, cooperation with society, and picture book drama performances. [Results/Conclusions] The scientific nature of children's reading methods is crucial for the development of their reading skills, interests, and habits, and also contributes to the legitimate and rational promotion of reading. Kindergartens lack sufficient synthesis and refinement of reading instruction and activities. There are few well-planned and themed reading brands at the whole-school level with significant influence, and there are not many distinctive reading cases. Moreover, the cooperation between kindergardens and social forces is not deep enough. We propose the establishment of a kindergarten reading guidance organization, the issuance of kindergarten reading guidelines, the strengthening of the reading guidance function of the regional kindergarten alliance, the expansion of the kindergarten work of the reading promotion committee and the deepening of development initiatives to integrate kindergartens with social forces.

[Purpose/Significance] Establishing reading promotion standards and evaluation systems has become the key to the quality development of reading promotion. Whether from the perspective of achieving social justice or moving reading promotion into mainstream services, the implementation of reading promotion standards and evaluation is imperative. This article combines the content of the first academic seminar on standards and evaluation in reading promotion with current research in this area. It provides direction for the development of reading promotion standards and evaluation work, moving towards an era of high standards and high quality in reading promotion. [Method/Process] This article summarizes the key issues of current reading promotion work, including the necessity, feasibility and specific implementation methods of implementing reading promotion standards and evaluation work, as well as research on building a shared database and communication platform for reading promotion, answering the questions about basic issues of reading promotion such as the feasibility of implementing standards and evaluation work and how to practise them. In addition, this study takes the best practice cases of six libraries as examples and analyzes the reading promotion standards and evaluation work of these libraries from three perspectives: public library standardization, university library standardization, and the evaluation of reading promotion activities. [Results/Conclusions] The development direction of reading promotion standards and evaluation work includes establishing a standardized evaluation system, building an exchange platform, developing a reading promotion standard toolkit, carrying out full-process standardization and multi-dimensional effectiveness evaluation, constructing an evaluation model and providing professional reading promotion training for librarians. The standard and evaluation work of reading promotion in China is still in its infancy. Although the article clarifies the importance, urgency and difficulty of the current reading promotion standardization and evaluation work, it also reveals the consensus building that exists in the initial exploration of the related work. Due to the inadequacy, low planning implementation rate, single type of participating institutions and other problems, the academic community is still in a state of confusion regarding various basic issues of reading promotion standards and evaluation, and further research and practice are urgently needed. This article is not only a summary of the current reading promotion standards and evaluation practices, but also an outlook on the development direction of the future reading promotion standards and evaluation. It is hoped that the reading promotion work will continue to move towards standardization, specialization and high-quality development in the future.

[Purpose/Significance] The National Reading Campaign has become a national strategy. With the deepening of reading promotion, many new methods, new tools and new perspectives have appeared in the research and practice of reading promotion. In order to effectively improve the standardization and professional level of reading promotion, we should systematically sort out, summarize and explore the significance, best practice, future goals and implementation ways of standardization construction and scientific evaluation of reading promotion. [Method/Process] In order to continuously promote the work of nationwide reading with high quality, we have conducted research combining the contents of the second Symposium on Standards and Evaluation in Reading Promotion and Evaluation. Based on the current needs and status of nationwide reading, we have summarized the issues in reading promotion work, including standardization and normalization of reading promotion, as well as the systematization of nationwide reading standards and evaluation. Based on the study of best practice in some libraries, we have put forward strategies and recommendations for the establishment of a reading promotion standard and evaluation system. The Reading Promotion Committee of the Library Society of China has organized two special meetings, the main themes of which are "Towards a High Standard and High Quality Era of Reading Promotion" and "Discovering New Methods, New Tools and New Perspectives of Reading Promotion". Through theoretical exploration, case study, individual interviews and other methods, this paper reviews the theoretical basis, professional construction and example discussion of the construction of reading promotion standards and evaluation system, and achieves a certain consensus on the professionalism, scientific and systematic oragnization and operability of reading promotion standards and evaluation indicators. [Results/Conclusions] The future work of reading promotion is condensed into three main aspects: improving the standardization of reading promotion with new methods, improving the standardization of reading promotion with new tools, and promoting the systematization of reading standards and evaluation in the whole country from a new perspective.

[Purpose/Significance] With the continuous development of modern society towards information, intelligence, and networking, a new reading mode - social reading- is widely accepted by people. In order to explore the specific influence of the social reading motivation of rural residents on their behavior, and to clarify the characteristics of their social reading behavior, and then to provide guidance for the revitalization of rural reading promotion service, we have constructed a dual-link model of social reading motivation with intrinsic motivation and social motivation. [Methods/Processes] Research shows that farmers' social motivation for reading can be divided into intrinsic motivation and social motivation. Intrinsic motivation includes reading efficacy, pursuit of excellence, and emotional expression, while social motivation includes social interaction and gaining recognition. Within the framework of "motivation-behavior", we constructed a dual-link model of social reading motivation with intrinsic motivation and social motivation, and introduced potential expressiveness as a moderating variable in the pathway of interactive behaviors. Data were collected from rural residents in some areas of Heilongjiang Province by the questionnaire survey method, and 447 questionnaire samples were empirically tested by AMOS. [Results/Conclusions] The intrinsic motivation represented by reading efficacy, emotional expression, and pursuit of excellence had a positive effect on immersion experience, and the social motivation represented by social interaction and gaining recognition had a positive effect on perceived usefulness, while immersion experience and perceived usefulness positively influenced socialized reading behavior; potential schematic competence played a moderating role in the interactive influence of immersion experience and socialized reading behavior, while perceived usefulness did not play a significant role in the interaction between immersion experience and social reading behavior. Based on the results of this study, we propose recommendations for promoting social reading in terms of emotional expression, social interaction and potential schematic energy mining. To stimulate intrinsic motivation through the chain of emotional communication, emotional expression, and emotional resonance. The entity represents user characteristics obtained through the analysis of user behavior such as consumption, browsing, and querying based on user profiles, and opens up a data presentation model centered on the user, thereby enhancing the user's immersive reading experience. Social motivation can be enhanced by catering to users' habits. For example, farmers can drive social reading through interactive behaviors such as liking, sharing, and commenting.

[Purpose/Significance] China's national reading work has entered a new stage of high-quality development from "launching" to "deepening". Public libraries play an important role in national reading. How to further broaden the way of reading promotion, carry out innovative forms of activity, develop towards professionalization, and improve effectiveness is an important issue for the reading promotion work of public libraries in the new era. The Neighborhood Library Project cooperates with families to build a family library, provides reading services and activities to the outside world, and creates a new paradigm for national reading promotion from activating families, activating books to activating reading. It won the first prize of the International Marketing Award of the International Federation of Library Associations and Societies in 2020. The new concepts, professional ideas and successful experiences of reading promotion can be used as a reference by public libraries. [Method/Process] Adopting the case analysis method and taking the the Neighborhood Library Project as the research object, the design concept of the project's reading promotion pathway is analyzed from the perspective of family members, family books, and family libraries. The project believes that families are an important social force for national reading promotion, family books are important resources, and family libraries are an important form. The Neighborhood Library Project explores how to activate families to absorb social and family forces to participate in cultural governance, how to activate books to build a "library + family" reading system, and how to activate reading to make reading promotion activities flourish. This paper discusses the professional support of the Neighborhood Library Project for reading promotion from the aspects of providing powerful resource service guarantee, improving the system construction, building a technical platform, and carrying out accurate marketing promotion. [Results/Conclusions] Four suggestions are proposed for reading promotion: the integration of public and private resources expands the breadth of national reading, promotes the friendly interaction between top-level design and reading practice, enables the intelligent management of reading promotion with new technology, and increases the impact of reading promotion through diversified marketing promotion activities. In the future, the effectiveness of reading promotion can be evaluated from the perspective of public libraries' resource input, neighborhood libraries' family participation and reader satisfaction.