[Purpose/Significance] Library is a cultural front for reading promotion. Currently, China is vigorously promoting reading for all. As a new way of reading, audio reading has gradually won more and more people's attention and applause. [Method/Process] The article attempts to understand the current situation of audio reading promotion in public libraries through the literature survey method and analyzes the significance and driving force of audio reading promotion. It is proposed that public libraries should first focus on building audio reading resources with their own characteristics and digital audio resource sharing platforms. [Results/Conclusions] Public libraries should conform to the trend of the times, provide reader needs-oriented service and carry out multiple-dimensional audio reading promotional activities.

[Purpose/Significance] Rare ancient books are an important carrier of Chinese culture. At present, the focus of ancient books research has been on the original and regenerative protection, while the conservation of inheritance is relatively lagging behind, and the role of the promotion of ancient books reading has not been fully played. The emergence of virtual reality (VR) technology provides a new idea and method for the intelligent transformation of ancient book reading promotion, which is of great value to the construction of a library's intelligent knowledge service system and the innovation of the service mode. With the help of VR technology, the intelligent reading promotion of ancient books shows the characteristics of "narrative presentation scene", "reading service immersion" and "reading space humanization". [Method/Process] In order to provide reference for the research and development of intelligent reading in the new era, this paper first discusses the concept "gene" of intelligent reading of ancient books enabled by the VR technology, and summarizes the application scenarios of the VR technology in the promotion of intelligent reading of ancient books, combined with the National Library of China's specific case on "VR panorama cultural classics". Then the application path of VR technology was put forward enabling the intelligent reading and promotion of ancient books. To this end, this paper first summarizes the concept "genes" of intelligent reading promotion from a macro perspective, and then analyzes the application scenarios of VR technology in the promotion of intelligent reading of ancient books based on the investigation of the application cases of "VR + ancient book reading promotion". It analyzes the construction practice of "VR Panorama Cultural Classics" in the National Library of China from four perspectives of content narrative, visual presentation, empathy mechanism and communication strategy, to construct a "VR and ancient books" reading promotion path. The content narrative of "VR panoramic cultural books" should focus on activating characteristic collection's historical materials and recording key historical moments. In the aspect of visual presentation, it should pay attention to excavating the elements of characteristic cultural scene and reconstructing the landscape scientifically and rigorously. In terms of the mechanism of empathy, the focus should be put on the use of the block type structure to present the history panorama, and the use of typical characters to compose stories. When it comes to communication strategy, it should pay attention to jointly creating a new pattern of "library +" by combining online and offline multi-screen media. [Results/Conclusions] A library should first pay attention to narrative expression, and the control of the narrative logic of ancient book stories. Second, the library should pay attention to scene perception and explore the presentation mode of panoramic vision threshold. Third, attention should be paid to top-level design and giving play to the guiding force of ancient books' cultural engineering. Fourth, the library should pay attention to cross-border cooperation and adhere to the concept of library reader service. In the promotion of reading ancient books, full consideration should be given to the particularity of ancient books resources and existing reading difficulties. In the process of content dissemination, the focus should be on contructing a model through ring upon ring decomposing and progressively thinning method, and taking targeted measures from the aspects of top-level design, strengthening demonstration, building benchmarking, series construction, cross-border cooperation, building platforms, strengthening perception and strengthening ethical supervision, so as to promote the intelligent reading and promotion of ancient books.

[Purpose/Significance] Reading is a social activity. Under the framework of the sociological theory, the analysis of the reading needs of rural adult residents can not only understand the differences in reading needs of different social groups, but also clarify how sociological factors affect rural residents' reading needs. [Methods/Process] This article is aimed at rural residents in three towns in Guangdong Province. Through questionnaire surveys, statistical methods were used to analyze the influence of such sociology factors as individual and family on the reading needs of rural adult residents and then this paper proposed a strategy to meet the reading needs of rural residents. [Results/Conclusions] It is believed that the service quality should be improved from four aspects: optimizing the resource structure, ensuring family reading, enhancing family reading atmosphere, and improving the construction of farm bookstores, and optimize farm bookstore services.

[Purpose/Significance] The government work report mentioned nationwide reading for six consecutive years, and reading promotion has been carried out in the whole society. As an important place to carry out the national reading programs, in the context of the rapid development of modern technologies, colleges and universities are in urgent need of innovative practice of reading promotion to adapt to the development of the times, so as to provide useful reference for the research and practice of accurate promotion of reading.[Method/Process] Based on the social network analysis technology, this paper downloads the book loan data of undergraduates from China Pharmaceutical University from Huiwen system, calculates the distribution status of the network with UCINET, and explores the potential reading interest groups of undergraduates in social sciences.[Results/Conclusions] The application of the social network analysis technology to the analysis of undergraduate reading data discovers a reading group with undergraduate interest as the core. On this basis, this paper puts forward the promotion strategy of accurate reading, proposes the establishment of the complex network theory to mine the potential reading team model, and studies the internal dynamic mechanism of undergraduate reading teams.

[Purpose/Significance] In order to further improve the efficiency of reading promotion at libraries, a new model of accurate reading promotion services based on knowledge graph is actively explored. [Method/Process] This paper discusses the intelligent service platform of reading promotion enabled by knowledge graph from three aspects, such as construction idea, architecture design and platform application, explores the application of the intelligent service platform of reading promotion enabled by knowledge graph from three aspects, and expounds three innovative points of reading promotion services enabled by knowledge graph. [Results/Conclusions] The research of knowledge graph enabling reading promotion is one of the aspects of knowledge graph in library resource discovery and service application, and it is the exploration of intelligent library services. Through reading promotion services based on knowledge graph research, the library itself with its literature and information about readers can be effectively connected to build the reading promotion intelligence service platform, open up a new path of precise recommendation and guided reading, to meet the objective of carrying out accurate reading promotion services, booster nationwide reading, and provide a new way of thinking for the construction of smart libraries.

[Purpose/Significance] This paper provides an analysis of hotspots in the study of social reading in the context of digital reading, so as to provide reference for subsequent studies. [Method/Process] Taking the CNKI database as the data source, SPSS, Citespace and Bibexcle were used for co-word analysis and cluster analysis, and the maturity of domestic social reading as the research hotspot was summarized, and the strategic coordinate chart was depicted. [Results/Conclusions] Social reading in China is still in the development stage, having relatively core and mature research groups. However, there are still areas for in-depth research in group type, social reading platform and multi-dimensional perspective research, and the research field needs to be expanded.

[Purpose/Significance] The reading promotion at university libraries is advancing to professional reading, and this is consistent with the goal of learning support service. The purpose of this study is to integrate the process, avoid the homogenization of reading promotion, and serve the undergraduate teaching and personnel training with more characteristics. [Method/Process] Taking the reading promotion of architecture discipline as an example, this paper draws lessons from the learning support service model based on information literacy education, and summarizes the integration path of curriculum learning, bibliographic discussion and interdisciplinary learning, so as to bring professional reading into the framework of learning support services. [Results/Conclusions] The integration of reading promotion and learning support service provides a new idea for the innovation of a university library's routine service. Reading promotion makes learning support service more generalized, from interdisciplinary learning, mental health and happiness to aesthetic education. It reflects the ultimate goal of university library service education. Reading promotion will build integrated learning support system and learning support community with new positioning and influence, and promote the role change of university librarians from teaching assistants to participants.

[Purpose/Significance] With the development of informatization, the prevalence of fragmented reading has brought impact to the development of university libraries. This paper puts forward some suggestions for the construction of libraries in the fragmented reading environment by analyzing the current situation of fragmented reading in colleges and universities. [Method/Process] This study explores the opportunities and challenges of fragmentation mainly through questionnaires and data analysis. [Results/Conclusions] Although fragmentation has impacted the development of traditional libraries, it brought new opportunities. It not only stimulated the enthusiasm of librarians to learn continuously, but also brought new opportunities to the development of university libraries in the construction of information services.

[Purpose/Significance] Learning Commons is an integral part of the library. The analysis, research and summary of the design and layout of learning commons can provide some reference for the construction of learning commons in other universities. [Method/Process] Taking Taizhou Polytechinc College as the research object, this paper introduces the design concept, goal and practice of learning commons, and puts forward some thoughts based on the problems existing in the practice process and the future development. [Results/Conclusions] To learn the design and layout of learning commons, we need to deepen cooperation and achieve win-win cooperation; combined with user portraits, provide accurate service; highlight cultural connotation and emphasize aesthetic value; build multiple spaces and establish green concepts; construct virtual spaces and promote dynamic learning.

[Purpose / Significance] At present, WeChat public platform is an important technical means for a university library to promote reading service. Further optimization of WeChat platform structure, reconstruction of reading promotion content and implementation plan are of great significance to improve the effect of reading promotion service. [Method / Process] By using mobile phones to browse the WeChat public platform and "Qingbo index" data platform of eight undergraduate university libraries in Shanxi Province, we have obtained the reading promotion news and annual report of WeChat platform pushed by each platform in 2019. Combined with the latest research results of the academic community, we have carried out our study in such dimensions as expert lectures, book reading sharing meetings, information literacy education, frequency of sending papers, total reading volume of the year and top 10 hot words of the year. The dimensions of the current situation and characteristics of reading promotion of each platform are empirically analyzed and studied. [Results/Conclusions] We found that there are some problems such as inaccurate positioning of reading promotion, unclear levels of content design and simple means of implementation. We put forward some countermeasures, such as clarifying the ideas of reading promotion, developing a special reading promotion platform, accurately designing the content of reading promotion, highlighting the design of discipline characteristics and building a high-quality professional team.

[Purpose / Significance] At present, artificial intelligence technology is accelerating the construction of smart libraries in China. In this process, all kinds of libraries are facing the challenge of innovating traditional reading promotion service. In order to help a library to cope with this challenge, this paper puts forward the innovative strategy of reading promotion in a smart library. [Method / Process] Firstly, the paper introduces the background of reading promotion of a smart library, and then expounds the challenge of smart library construction to traditional reading promotion service from three perspectives of the role of data resources, data service development direction and data processing forms. [Results / Conclusions] In order to deal with these challenges, the paper proposes that when carrying out reading promotion, the smart library should focus on the communication media, a reader's reading characteristics and reader's personalized needs, and construct by improving the diversification level of reading promotion types, strengthening the analysis of reading promotion motivation and target, referring to the theory of integrated marketing communication and cultivating interdisciplinary talents to build a brand new reading promotion system.

[Purpose/Significance] Reading promotion is an important task for university libraries. Studying the reading promotion work in Arts university libraries, as an important part of university libraries, can provide some references for other university libraries to promote reading among the public. [Method/Process] Taking the reading promotion work of Tianjin Conservatory of Music Library as the research object, and through the analysis of the subject and object of the reading promotion, readers and ways of promotion, this paper explores the existing problems in the reading promotion work of art university libraries and puts forward countermeasures and suggestions. [Results/Conclusions] Art university libraries should give full play to their functional advantages, improve their political standing, carry out work around the overall development of the university, and strengthen the top-level design of reading promotion. In the selection of reading materials, we should deepen the investigation and combine readers' professional background and reading preferences to provide accurate services. In terms of promotion methods, this paper highlights the professional characteristics of art colleges and universities, emphasizes the aesthetic value of art, and creates promotion brands. In the development of activities, we need to deepen cooperation and establish a long-term mechanism.

[Purpose/Significance] Carrying out the community library reading promotion is beneficial to improving national quality, spreading urban civilization and cultural tourism integration. [Method/Process] Through the investigation of 9 scenic spots community libraries, the author finds that the scenic spots need to be enriched by culture, and point out the problems and opportunities of community reading promotion. To alleviate the insufficient human resources and reading spaces, the paper proposes that relying on the existing conditions of the community and making full use of the community party members' activity rooms, scenic spots and other places can be a way out. [Results/Conclusions] Community is the basic unit in China. Community libraries should upgrade their service concept, optimize their service systems, expand their channels of user participation, and encourage all social forces, including community members, to participate in the community reading promotion.

This article utilizes methods of literature investigation and comparative analysis of data to study the digital reading situation of adults in our country, based on the statistics of the adult digital reading in the national reading survey report in the past five years. The results indicate that adults' digital reading behaviors of our country have the following characteristics: the time fragmentation, entertainment content, and diversification of forms. In the era of "Internet +", in consideration of the fact that a majority of the adults' digital reading situations have been described as a kind of seriously shallow, obviously entertaining and reading experience needs to be improved, we put forward corresponding strategies for the promotion of digital reading for Chinese adults.

[Purpose/significance]This paper systematically sorts out relevant researches on digital reading behavior at home and abroad, summarizes the research status, and provides references for future researches in this field.[Methods/process] This study took Web of Science database and CNKI as data sources, selected relevant literatures from the database, and drew a knowledge map of digital reading behavior domain with a visual method to analyze the research topics in this field.[Results/conclusion] The results show that digital reading behavior of the related research can be roughly divided into theory study, behavior research, influencing factors and strategies for four categories. After analyzing the hot topics, it is found that the field has a wide range of research topics but is not highly interdisciplinary, and the application of emerging methods and tools is not high in China. In the future, this field still needs to strengthen cross-domain cooperation and strengthen the introduction of various cutting-edge research methods and technical tools.