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    Journal of Library and Information Science in Agriculture 2013 Vol.25
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    Exploration on Practice of Library Development Way under Network Environment
    DAI Ai-mei, CHEN Hai-yan, WAN Rong, SUI XI-xi, LUO Wei
       2013, 25 (12): 5-7.   doi:10.13998/j.cnki.issn1002-1248.2013.12.001
    Abstract464)      PDF (1205KB)(182)      
    Under the network environment, the information acquisition, storage, processing, transmission and providing services in the library were changing greatly. This article exported the practice of the library development way under the network environment with the Library of Henan Academy of Agricultural Sciences as the case from the view of meeting the demand of network.
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    The development research of Urban-rural integration clusters library based on niche theory
    LIAO Zhi-jiang
       2013, 25 (12): 8-10.   doi:10.13998/j.cnki.issn1002-1248.2013.12.002
    Abstract396)      PDF (1231KB)(171)      
    Library is the cultural positions and important subject in urban and rural integration construction as an important component of public culture service system. The library cluster is the future trend of the library development. Based on the analysis of the current researches on the construction of Urban-rural integration clusters library . Proposed to introduced the niche theory to this field, and discusses the future research directions in this field.
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    Establishment of Service Innovation Model of University Library Opening to the Community under Digital Environment
    LUAN Mei-chen, BAI Fang
       2013, 25 (12): 11-14.   doi:10.13998/j.cnki.issn1002-1248.2013.12.003
    Abstract579)      PDF (1222KB)(138)      
    It becomes inevitable that University Library should open to the public for services. It's the key for developing innovation service to take effective service model so as to improve its service effect. Through building knowledge information Integrated service model for university library, it is to develop the motivation Analysis of serving society,build knowledge information integrated service model which puts sources, technology, organization and user as centers respectively, so as to improve the level and effect for serving the society; to a deeper degree, it's a root purpose for university library to provide service for society.
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    Users' Evaluation for Library Literature Resource
    WANG Bin-ying, JIANG Dong-ying
       2013, 25 (12): 15-17.   doi:10.13998/j.cnki.issn1002-1248.2013.12.004
    Abstract405)      PDF (1334KB)(152)      
    The user evaluation is the start of whole library service. This paper aims at the user group of library, puts forwardthe user evaluation model for revealing collected literature resource, it performs quantization for user satisfaction atrelated literature resource etc by taking weighted average method. Through adjusting collection structure and servicemodel, it makes the library achieve a good progress in the direction of less but better literature resource and enhanceavailability of the library literature resource.
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    Strengthening Special Collection Construction in University Realizing Information Resources Sharing
    FENG Jing
       2013, 25 (12): 18-22.   doi:10.13998/j.cnki.issn1002-1248.2013.12.005
    Abstract532)      PDF (1291KB)(127)      
    The investigation into the co-construction and sharing of collection resources in some "211Project" universities shows that the unbalanced development of regions, the shortage in resource constructions, the co-construction and sharing of characteristic collection is more hysteretic, specialized characteristic collection system has not been established,and resources repetition construction is more serious. Therefore, the construction of characteristic collection resources in university libraries could adopt the pattern of province alliance and area cooperation and the pattern of outstanding collection theme interlibrary loans, establish characteristic database and information share plat form, driving for the construction of information sharing thorough the training personal and so on, in order to realize the co-construction and sharing of information resources better.
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    Architecture of a Theory and Model Construction for University Library's Digital Media Resources
    ZHAI Xiu-shu
       2013, 25 (12): 23-26.   doi:10.13998/j.cnki.issn1002-1248.2013.12.006
    Abstract421)      PDF (1602KB)(131)      
    Mainly introduced the digital media repository nature of meaning and its significance for learners, and the key design of a library under network environment based digital media resource model, proposed a mode for the library repository docking with the school each work platform of digital media resources.
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    Analysis of Construction and Dynamic Balance of Higher Vocational College Library Periodical
    ZHANG Bing
       2013, 25 (12): 27-29.   doi:10.13998/j.cnki.issn1002-1248.2013.12.007
    Abstract412)      PDF (1218KB)(211)      
    The thesis, based on the analysis of the school-running orientation and characteristics of the library structure in higher vocational school, discusses the dynamic balance of periodicals in the following fields ---- the construction of key specialty and related specialty, paper periodicals and electronic periodicals, periodical resources and book resources.Finally, the author comes to the conclusion of a principal of the construction of periodical resources.
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    Study User's Information Demand in University Library Information Resources Constrution under Network Environment
    XIA Xiao-hui
       2013, 25 (12): 30-33.   doi:10.13998/j.cnki.issn1002-1248.2013.12.008
    Abstract464)      PDF (1281KB)(186)      
    In this paper, we discussed and analyzed the diversity of university information users information demand under network environment. Based on Shandong University of Science and Technology literature resource construction as example, put forward a key to university library resources construction, from traditional type, electronic resources, characteristic resources, network resources, resource integration to strengthen construction of literature resources,promote more widely use and effective implementation of the knowledge service, improve the service function and education function of library.
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    Research on User Relationship Network of Community and Forum Websites——with Tianya Community in Nanjing Region as an example
    LI Xiao-hui, WANG Shuang
       2013, 25 (12): 34-38.   doi:10.13998/j.cnki.issn1002-1248.2013.12.009
    Abstract607)      PDF (3218KB)(242)      
    On the basis of full investigation of the various community forums website, take the posting and replies situation in discussion forums of Tianya community forum in Nanjing region from September 1, 2012 to November 30, 2012 as the sample data. This article uses the social network analysis tool Ucinet to analyze the relationship network attributes of the sample data formed by Tianya community in Nanjing region. This article also uses the mapping tool Net draw to visualize the community map formed by the Tianya community in Nanjing region users. Finally,the article gives a further analysis of the characteristics of member relationship network in the community and forum,and puts some suggestions for improvement, bring some advices in other fields.
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    VMware Virtualization Technology for Building Library "Cloud"
    CAO Tian
       2013, 25 (12): 39-41.   doi:10.13998/j.cnki.issn1002-1248.2013.12.010
    Abstract313)      PDF (1483KB)(181)      
    The Modern Library ubiquitous computer hardware and absolute lack of relative surplus situation, as well as the construction of electronic resources and the absolute lack of relative surplus problem, which makes the today's hottest VMware virtualization technology is applied to the "cloud" Library Construction on, break the current library is expected to become the best solution to two problems above, the paper not only analyzes the necessity and urgency, also talked about the use of VMware virtualization technology to build cloud library.
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    The Empirical Analysis DBWIN-L4P Joint Reference Software--Jilin Provincial Library Document Delivery and Remote Real-time Reference Platform Problems and Suggestion
    GUO Shan, ZHANG Yu-tian
       2013, 25 (12): 42-44.   doi:10.13998/j.cnki.issn1002-1248.2013.12.011
    Abstract307)      PDF (1362KB)(205)      
    For the status quo of the Jilin Provincial Public Library, Consortium Collaborative Reference Platforms well. On the basis of summing up Joint Reference Platform disable reason.
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    WEB-base Fixed Assets Management System(WFAMS) Developed--Base on Agricultural Information Institute of CAAS
    YAN Xiao-li, FENG Ling, QIU Yun
       2013, 25 (12): 45-48.   doi:10.13998/j.cnki.issn1002-1248.2013.12.012
    Abstract372)      PDF (1883KB)(185)      
    Fixed asset management was very important in internal management of public institution with wide coverage and high workload. WEB-based fixed assets management system (WFAMS) developed by Agricultural Information Institute of CAAS was introduced in this paper, especially the effect of WFAMS in the "Three accounts & one card" management model and the operating skills of WFAMS.
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    Exercise Room of Library Intelligent Run will be Removed and Transformed
    ZHANG Xin-yang
       2013, 25 (12): 49-52.   doi:10.13998/j.cnki.issn1002-1248.2013.12.013
    Abstract346)      PDF (1334KB)(137)      
    We analyze the actuality of college library room's use, according to the value of present system: we will remove and change the system that using new technology and method, and this is underling equity. This action improves the effect of library and it can analyze the data of students for daily life, and offering the ampersand gist of assign for library resource.
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    Comparison of Two Representative Chinese Databanks of Basic Ancient Books and Chinese Digital Library of Ancient Books
    WANG Hui-mei
       2013, 25 (12): 53-56.   doi:10.13998/j.cnki.issn1002-1248.2013.12.014
    Abstract471)      PDF (1357KB)(187)      
    At the present, Chinese ancient books were processed and edited by modern information technology, which implied that the books in paper would be saved well through internet, compact disc and other electronic data formats. It,named as digital treatment, represented the future perspective on the protection of Chinese ancient books. In the study, some typical and significant parameters, like the contents, interface design, search function, and the output results of Chinese Databank of Basic Ancient Books and Chinese Digital Library of Ancient Books, were compared and discussed. Both databanks showed their individual characteristic and differences. It will provide an importance references for efficient utilization and management of Chinese Ancient Books.
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    Analysis of Network Transmission of Journal of Fruit Science during the Period from 2005 to 2011
    WANG Ke, WANG Xiao-li, CHEN Xin-ping, WANG Su-yun, WANG Zhi-qiang
       2013, 25 (12): 57-60.   doi:10.13998/j.cnki.issn1002-1248.2013.12.015
    Abstract497)      PDF (1889KB)(240)      
    Using the statistical analysis platform for Chinese Academic Journal Evaluation in CNKI's Chinese Academic Journals Network Publishing Database as statistical data source, and taking the published and downloaded literature quantities of Journal of Fruit Science in period of 2005 to 2011 as the base, this paper makes the statistical analysis on browse quantity and download quantity of this journal, the browse quantity and download quantity of each subject and the download quantity of each research institute for improving the level of Journal of Fruit Science through making horizontal and longitudinal comparison.
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    Bibliometric Analysis of Embedded Discipline Service Research in Colleges
    LI Yu-yan
       2013, 25 (12): 61-64.   doi:10.13998/j.cnki.issn1002-1248.2013.12.016
    Abstract549)      PDF (1365KB)(231)      
    Based on the CNKI China academic journal network publishing, to the current domestic research of embedded discipline services, the article has carried on the statistical analysis from four aspects: paper time distribution, periodical distribution, frequency distribution, cited literature. Finally, this paper analyzes the disadvantage of embedded subject service research and puts forward some suggestions and provides certain reference for related research.
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    Evaluation of Papers by Coauthorship
    XIAO Shen-hua
       2013, 25 (12): 65-67.   doi:10.13998/j.cnki.issn1002-1248.2013.12.017
    Abstract605)      PDF (1342KB)(262)      
    The number of coauthor papers increased greatly as the cooperation and communication among scientists increased with the scientific researches growing recently. How to evaluate coauthor papers is an important for scientific statistic analysis. Herein, we compared and aniseed the paper of Nanjing Agricultural University published in SCI indexed journals based on included authors, first authors, responding authors and re-evaluated authors and found the way based on corresponding authors was simple and accurate.
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    Study on Problems of Academic Papers
    CHEN Yanfen, LI Donghui
       2013, 25 (12): 68-71.   doi:10.13998/j.cnki.issn1002-1248.2013.12.018
    Abstract646)      PDF (1227KB)(156)      
    Academic research papers are the heritage of achievements in human civilization. They were no small matter and they were description of their realm of life. Truth, goodness and beauty of research papers are the embodiment of the researchers爷ethics and values in life. Seeking "truth" is the life and soul for academic research. Seeking "truth" is to quest for objective things and their laws. Seeking "truth" depends on academic innovation and problem solving.Seeking goodness is the standard for research purpose and means. Academic kindness is the humanity spirit, which requires scholars start from themselves and love others, their countries and all the humanity. Only by combining goodness with truth can a scholar truly regulate the family, country and the world. Academic beauty lies first and foremost with the thinking and the contents followed by language, structure and form of academic works.
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    Analysis of Library Remote Document Delivery and Real-time Reference Reader Needs——Taking Jilin Provincial Public Library as an example
    GUO Shan
       2013, 25 (12): 72-75.   doi:10.13998/j.cnki.issn1002-1248.2013.12.019
    Abstract391)      PDF (1434KB)(159)      
    Via paper questionnaires and electronic questionnaires on randomly selected users Jilin Electronic Reading Room and online reference service user information needs to investigate the situation, understand the existing user base age, occupation, educational level and other information, use of relevant data, analysis of the current user information demand characteristics, this study should be based on how well the library consortium remote document delivery and real reference service.
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    Criterion and Case Analysis of Novelty Retrieval Point in Agricultural Sci-tech Novelty Retrieval
    TAO Sha
       2013, 25 (12): 76-78.   doi:10.13998/j.cnki.issn1002-1248.2013.12.020
    Abstract394)      PDF (1215KB)(252)      
    The novelty retrieval points are based on the innovation of the science program while they are also the key to the sci- tech novelty retrieval. This article analyzed the causes which lead to problems in the novelty retrieval point as well as proposed the principle and method for the extraction of novelty retrieval point.
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    The research and pratice of the legal problem in our institutional reposity
    CHEN Jin, XU Jie
       2013, 25 (12): 79-81.   doi:10.13998/j.cnki.issn1002-1248.2013.12.021
    Abstract507)      PDF (1363KB)(122)      
    This article summarizes the theoretical research results of the legal problems in the construction of institutional repository in China since 2005, points out that the important role of creative commons license in solving the interests conflict of all parties. And the paper has analyzed three major institutional repository copyright statements in domestic operation.
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    Analysis the Survey of Purchasing Books by Public Bidding in 55 University Libraries
    MA Fang, LIU Ya-qin, WANG Jue, ZHANG Ning-lin
       2013, 25 (12): 82-88.   doi:10.13998/j.cnki.issn1002-1248.2013.12.022
    Abstract430)      PDF (1430KB)(269)      
    Based on the questionnaire survey of purchasing books by public bidding in 55 university Libraries, analysis the existing problems of books procurement by public bidding, the successful experience and solutions of it. The Survey showed that: the university library has already formed the stable books procurement by bidding mode; the Chinese and English book discount basic consensus; the standard of judging has basically formed a consensus; but there was a difference in the evaluation criteria, evaluation rules, the execution of the contract, and the evaluation index of the supplier. Librarians should be formulate annual work plan in order to meet the public bidding mode; Librarians should establish contact with important press, collect the important press bibliography; Librarians should formulate evaluation index in detail, and evaluate the supplier regularly.
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    Reading Activities and the Establishments of Social Image in the University Library
    ZHOU Lian-yun
       2013, 25 (12): 89-91.   doi:10.13998/j.cnki.issn1002-1248.2013.12.023
    Abstract402)      PDF (1213KB)(286)      
    The activity of reading in the library is the best way to develop and improve the scientific and cultural level of the whole nation. As a spiritual civilization wealth of the social public cultural facilities, the library should give full play to their functions. It is realized that active reading activities and efforts to create effective activity patterns, especially the lifting of study upsurge in the whole society play an irreplaceable role in the construction of spiritual civilization.
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    Impression of University of Maryland Libraries
    YAN Yu-huai
       2013, 25 (12): 92-96.   doi:10.13998/j.cnki.issn1002-1248.2013.12.024
    Abstract492)      PDF (1242KB)(204)      
    University of Maryland Libraries have of one-main building and seven branch buildings, which implementing division and joint service. The University Libraries is good in condition and rich in collection resources. Service items include services, space, technology and collections. Focus on the user's information literacy education. Multi-channel cooperation with other agencies, so that resource sharing dreams will come true. Open to off-campus community and make the library learning places without walls.
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    Developmental Analysis of Sci-tech Novelty Retrieval Service in Jiangsu Academy of Agricultural Sciences
    CHENG Jin-hua, DAI Hong-jun, MA Jian-feng, CHEN Hua
       2013, 25 (12): 97-100.   doi:10.13998/j.cnki.issn1002-1248.2013.12.025
    Abstract531)      PDF (1475KB)(109)      
    This paper made a brief review of sci-tech novelty retrieval in Jiangsu Academy of Agricultural Sciences(JAAS),the characteristics of novelty retrieval and its relationship with agricultural science and technology innovation activities were summarized based on statistics analysis of more than 1000 novelty items from 2008 to 2012 in JAAS, and the future direction of novelty retrieval was suggested.
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    Construction of Mobile Library on the Condition of 4G--Take Huaiyin Institute of Technology for Example
    XU Shi-xin, WANG Min, WANG Hui
       2013, 25 (12): 101-104.   doi:10.13998/j.cnki.issn1002-1248.2013.12.026
    Abstract574)      PDF (1705KB)(497)      
    The 4G network and the four generation mobile communication technology and emerge as the times require, university library how to build the platform of Mobile Library under the condition of 4G.This paper mainly from the 4G,mobile library, mobile library concept based on 4G network conditions and the characteristics of 4G under the environment of the library of Huaiyin Institute of Technology and China Mobile cooperation to build the platform of mobile library and the main measure method.
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    The New Thinking of the Construction of Library Based on Vision
    DU Xin
       2013, 25 (12): 105-108.   doi:10.13998/j.cnki.issn1002-1248.2013.12.027
    Abstract378)      PDF (1624KB)(149)      
    Analysis of Library Construction in China, introduces three kinds of mode I and branch library construction, and introduces the development situation directly under the branch, focus on being restored to the original appearance of the Japanese establishment, return to our library as its libraries, puts forward the idea of future orientation, operation and innovation thinking. The theme of the library collection, built scientific research, education, exhibition, tourism in one.
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    Content Analysis of the Library of Congress's Privacy Policy
    TIAN Tian
       2013, 25 (12): 109-111.   doi:10.13998/j.cnki.issn1002-1248.2013.12.028
    Abstract467)      PDF (1227KB)(172)      
    The United States has been walking in the forefront of the world in privacy protection. This paper introduces the general situation and privacy policy of the library of congress, which is the largest library in the world, analyses the policy content, and summarizes what should be included in the readers爷privacy policy. I hope that there are some enlightenments for the libraries of our country to make the privacy policy.
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    Scientific Progress Takes the Lead in Development
    SONG Ting-wang
       2013, 25 (12): 112-115.   doi:10.13998/j.cnki.issn1002-1248.2013.12.029
    Abstract326)      PDF (1339KB)(129)      
    House-building farmers in Qingyang City leaders attach importance to the task clear, rational layout, implementation of effective, standardized construction standards require a unified configuration; managers with neat, funds put in place; the development of management systems, the establishment of House files. However, less the total book, the type of single, mostly part-time managers, the impact of the impact of opening up. Farmers to promote the building of the future to rely on the Government House, to establish long-term mechanism; perfect service facilities, allocation of attention to the book; step up publicity efforts, and create a school environment, change their ideas and to carry out a variety of activities; to establish the typical, and enhance the role model and guide; strengthen staff training,promotion of self-development.
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    Brief Intruduction to the Application of MicroBlog in Library's Popularizing All-citizen Reading Activity
    SHI Lu-lu
       2013, 25 (12): 116-119.   doi:10.13998/j.cnki.issn1002-1248.2013.12.030
    Abstract264)      PDF (1352KB)(160)      
    Initiating All-citizen Reading is one of the most important ways to improve the cultural quality of Chinese people. As a cultural and educational institution and the centre of social document information, the library has an unshakable duty in initiating and popularizing All-citizen Reading Activity. Starting with the present situation of All-citizen Reading Activity, This paper analyses the methods and limitations of popularizing this activity. It focuses on the fastest new mobile Internet media--Micro blog . Not only does it analyze the distinguishing features and advantages of Micro blog, but it also approaches the necessity and methodology that the library makes use of Micro blog to initiate All-citizen Reading Activity. It also discusses some of the problems facing the library.
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    The Development of Digital Library Humanistic Thought
    LIU Jun-nan
       2013, 25 (12): 120-122.   doi:10.13998/j.cnki.issn1002-1248.2013.12.031
    Abstract340)      PDF (1202KB)(137)      
    Digital library is the development direction of the future, in the digital library, development of reader service under the environment of further deepening and development has important practical significance. About reader service must involve professional reader service team construction, training a group of excellent professional knowledge and rich experience in the reader service team need we librarians to constantly improve their own qualities and skills, play a pioneering and innovative spirit of librarians, establishing the new people-oriented digital library.
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    Application of Web2.0 in University Digital Library Based on Cloud Computing
    JIN Hui
       2013, 25 (12): 123-126.   doi:10.13998/j.cnki.issn1002-1248.2013.12.032
    Abstract380)      PDF (1465KB)(179)      
    This paper proposes the service model of university digital library through to analysis the basic connotation of cloud computing and the application of web2.0 technology in university digital library, which is on the basis of cloud computing and is supported by web2.0 technology, and detailed elaborates the problems of practical application related to the infrastructure construction, information service and user participation.
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    Analysis of Organization Culture of the Building Adapting to Library Core Capacity Development
    WANG Yun-hong
       2013, 25 (12): 127-129.   doi:10.13998/j.cnki.issn1002-1248.2013.12.033
    Abstract435)      PDF (1296KB)(165)      
    Organization culture is the core competence of the organization based. The library as organization entity, should fully understand the organization culture and core power relations, and to strengthen construction of the core competence of the organization culture. This paper expounds the core ability and organizational culture of the basic concepts,and to construct the core competence of the library organization culture are discussed in detail.
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    The deed of University Library in the Regional Library Group Synergistic Development
    YANG Yan
       2013, 25 (12): 130-132.   doi:10.13998/j.cnki.issn1002-1248.2013.12.034
    Abstract371)      PDF (1208KB)(167)      
    This paper analyzes the deed of university library in regional library synergistic development. University Library can give full play to their advantages and characteristics, which promotes hardware for sharing software, uses teaching philosophy in library business training, established off-campus library sites relying on off-campus training bases, unites to build characteristic library and database, provides information training to the servants for attracting support.All of these are for promoting the collaborative development of the librarianship.
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    Thoughts on "Micro-lesson" Applied in Information Retrieval Teaching in Universities
    NI Juan
       2013, 25 (12): 133-136.   doi:10.13998/j.cnki.issn1002-1248.2013.12.035
    Abstract384)      PDF (1221KB)(301)      
    As a new instructional design model and learning style, “micro-lesson”plays a unique role in teaching practice. This article discusses the feasibility and practical significance of introducing micro-lesson into information retrieval teaching. Based on it, some problems that should be paid more attention are pointed out.
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    Exploration and Practice of Unfolding Guided Reading on Literacy Takeaway Education Work By University Libraries
    LI XIAO-hong
       2013, 25 (12): 137-139.   doi:10.13998/j.cnki.issn1002-1248.2013.12.036
    Abstract312)      PDF (1396KB)(172)      
    Library reading activities effectively, is to improve the utilization rate of collection resources, the effective ways tocarry out information literacy education based on the activities of Beijing youth politics college library as an example,elaborated the university library on the reading guidance of university information literacy education to carryout the experience and thinking.
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    Design of Multilevel and Multistage Information Literacy Education Model for Medical Postgraduates
    ZHANG Mei, HUANG Xiao-li
       2013, 25 (12): 140-142.   doi:10.13998/j.cnki.issn1002-1248.2013.12.037
    Abstract416)      PDF (1214KB)(142)      
    According to medical postgraduates爷demand and the actual situation, the paper designs multi -level, multi-stage medical postgraduates information literacy education model to enhance the overall medical postgraduate information literacy standards.
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    Using Apps for Mobile Information Literacy Training
    SHENG Xiao-li, Han ZHENG Guang
       2013, 25 (12): 143-145.   doi:10.13998/j.cnki.issn1002-1248.2013.12.038
    Abstract336)      PDF (1241KB)(176)      
    The development of Information technology and mobile communication technology is changing the way of people gaining information, the mobile information literacy teaching and training based on smart phone and mobile communications devices has become huge opportunity and challenge the librarians are faced with. University librarians should adjust their own position timely to accept the new knowledge and innovation skills, providing users with more and better online and on-site services, maintaining the vigor and vitality of library development.
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    A Book Collection Culture of a Long History in Haining in Qing Dynasty
    HE Wei
       2013, 25 (12): 146-149.   doi:10.13998/j.cnki.issn1002-1248.2013.12.039
    Abstract571)      PDF (1216KB)(297)      
    A huge collection of precious ancient books has been remained for our decedents in this long history of book collections.The human civilization, therefore, kept moving during thousands of years in the past. These collections make great contribution to ancient culture preservation and culture distribution. The paper explores that the collectors in Haining in Qing dynasty played important roles and made much impact to book collections at their best times.
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    Improving Periodical Quality and Establishing Brand Periodical
    BI Hong-wen
       2013, 25 (12): 150-153.   doi:10.13998/j.cnki.issn1002-1248.2013.12.040
    Abstract501)      PDF (1256KB)(145)      
    In combination of the publication practice of 'Northern Horticulture', a series of publication principles and theme were put forward for the healthy development of sci-tech periodical in new period from the following aspects: enhancing innovative awareness to establish brand, accurate positioning to definite the periodical theme,strengthen editing and planning to improve periodical quality, development of a strong editor team to improve personal quality of editors, using modern editorial operation mechanism to improve binding quality. Sci-tech periodical brand is a strategic resource and an intangible asset, greater survival and development space could be obtained through clearing positioning, keeping pace with the times, flexibility, steadily development, to lay a foundation for the sustainable development of periodical.
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