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Content of Digital reading promotion in our journal

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    Agricultural Library and Information    2019, 31 (9): 4-4.  
    Abstract734)      PDF(pc) (2271KB)(160)       Save
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    A Study on Digital Reading Behavior Characteristics of Chinese Adults in the Age of “Internet +”:Analysis of the National Reading Report from 12th to 16th
    JIANG Wei
    Agricultural Library and Information    2019, 31 (9): 5-12.   DOI: 10.13998/j.cnki.issn1002-1248.2019.08.19-0680
    Abstract1188)      PDF(pc) (1074KB)(412)       Save
    This article utilizes methods of literature investigation and comparative analysis of data to study the digital reading situation of adults in our country, based on the statistics of the adult digital reading in the national reading survey report in the past five years. The results indicate that adults' digital reading behaviors of our country have the following characteristics: the time fragmentation, entertainment content, and diversification of forms. In the era of "Internet +", in consideration of the fact that a majority of the adults' digital reading situations have been described as a kind of seriously shallow, obviously entertaining and reading experience needs to be improved, we put forward corresponding strategies for the promotion of digital reading for Chinese adults.
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    A Comparative Study of App Digital Reading for Commercial and Public Welfare Children in China
    LI Hui
    Agricultural Library and Information    2019, 31 (9): 13-20.   DOI: 10.13998/j.cnki.issn1002-1248.2019.08.19-0681
    Abstract874)      PDF(pc) (1048KB)(184)       Save
    With the advent of the digital age, the emergence of new media technologies such as micro-blog, micro-messaging, App and so on, people's reading habits and reading methods have also undergone tremendous changes. As the country calls on all people to read, digital reading has become a new fashion of reading. Using literature research and comparative analysis, this paper investigates two kinds of children's digital reading Apps, commercial and public welfare children's digital reading Apps, and makes a comparative analysis from five aspects: development mode and version construction, digital resources construction, service mode, interface design and user motivation. It discovers the problems of the Chinese public welfare children's digital reading App. Five suggestions are put forward: firstly, regular testing, timely updating and speeding up the upgrade of versions; secondly, enriching the content of digital resources and strengthening the construction of high-quality resources; thirdly, refining user groups and providing personalized services; fourthly, optimizing interface design to enhance children's reading experience; fifthly, improving users incentive system to ensure user loyalty, in order to promote the better development of public welfare children's digital reading App.
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    The Survey and Inspiration of Digital Reading Promotion Service of Provincial Public Libraries
    LI Xiaoxu, YAN Beini
    Agricultural Library and Information    2019, 31 (9): 21-28.   DOI: 10.13998/j.cnki.issn1002-1248.2019.09.19-0682
    Abstract767)      PDF(pc) (1064KB)(274)       Save
    By the method of literature research and network survey, this paper investigates and analyses the current situation of digital reading promotion service of provincial public libraries in China from construction of digital reading resources, channel of digital reading promotion, activities of digital reading promotion and crowd of digital reading promotion. Furthermore, it summarizes the enlightenment of digital reading promotion service of provincial public libraries in China: to strengthen the construction of digital reading resources and enrich the types of digital cultural resources; to broaden the channel of digital reading promotion and increase the propaganda of digital reading; to enrich digital reading promotion activities and promote digital reading service level; to refine digital reading promotion population and optimize digital reading service content.
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    Research on the Model and Collaborative Path of Multiple Subjects Participating in the Promotion of Digital Reading in Public Libraries
    WEI Yuting, YAN Beini
    Agricultural Library and Information    2019, 31 (9): 29-36.   DOI: 10.13998/j.cnki.issn1002-1248.2019.09.19-0683
    Abstract968)      PDF(pc) (975KB)(348)       Save
    The article combines with the current reality of multiple subject to participate in the public library's digital reading promotion practice, analysis of multiple subject to participate in the basic characteristics of the public library's digital reading promotion, including the diversity of participating entities, the broadening of service objects, the promotion of promotion methods, and the sharing of digital resources, to extract four modes of multi-agent collaboration: public welfare service oriented mode, inside and outside linkage mode, resource opening and co-construction model. Finally, this paper explores the collaborative path of its multi-subject participation in the promotion of digital reading in public libraries from four aspects: role, platform, technology and supply and demand.
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