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›› 2018, Vol. 30 ›› Issue (9): 117-119.doi: 10.13998/j.cnki.issn1002-1248.2018.09.023

• Work study • Previous Articles     Next Articles

Operation Strategies of Wechat Public Platform in University Library

WANG Qingwen, DAI Yong   

  1. Central China Normal University Library, Hubei Wuhan 430079, China
  • Received:2017-06-13 Online:2018-09-05 Published:2018-09-03

Abstract: As the development of mobile internet and online media, various mobile service based on wechat public platform has been widely discussed and studied. This paper reviewed the examples of applying wechat public platform in China's university libraries and other social media in abroad university libraries, and discussed and gave suggestions on contents, positioning, brand, team construction and other marketing strategies of wechat public platform in university library.

CLC Number: 

  • G250.7
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