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›› 2018, Vol. 30 ›› Issue (5): 98-102.doi: 10.13998/j.cnki.issn1002-1248.2018.05.019

• Work study • Previous Articles     Next Articles

Study on the Wechat Content Marketing Strategies for University Library ——Based on 693 Popular Articles

ZHAO Xing, YU Jing, LI Shuning   

  1. Beijing Normal University Library,Beijing 100875, China
  • Received:2017-09-12 Online:2018-05-05 Published:2018-05-23

Abstract: In order to analyze the wechat content marketing strategies for university library, make a popular wechat official account and supply better service for patrons, this paper collected 693 articles published by ten university ibraries' wechat official accounts in 2016, and then analyzed their titles, contents, to reveal their theme composition and characteristics.

CLC Number: 

  • G250.7
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