综合性农业类科技期刊微信公众号运营模式分析探讨

doi:10.13998/j.cnki.issn1002-1248.2018.04.029

›› 2018, Vol. 30 ›› Issue (4): 148-150.doi: 10.13998/j.cnki.issn1002-1248.2018.04.029

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Analysis and Discussion on the Wechat Operation Mode of Comprehensive Agricultural Science and Technology Periodical

HE Jing, ZHANG Qiong, WANG Fang, LI Chaohui, YUE Rongqiang

Editorial Department of Xinjiang Agricultural Sciences, Agricultural Economy and Sci-tech Information Institute, Xinjiang Academy of Agricultural Sciences, Xinjiang Urumqi 830091, China

Received:2017-08-30 Online:2018-04-05 Published:2018-04-13

Abstract

Abstract: To explore the operation mode and strategies of wechat official account for comprehensive agricultural science journals, the opening and operation status of wechat official account in 34 kinds of scientific journals such as Chinese Agricultural Science, Journal of Nanjing Agricultural University, Journal of Agricultural Biotechnology and Journal of Agricultural Biotechnology, included in the Chinese Core Journals(2014 Version) were analyzed, and the published content and click volume were calculated in June and July of 2017, and the impact of text contents, graphic form and different information on the click volume in different positioning were studied.

Key words: wechat official account

CLC Number:

G252

HE Jing, ZHANG Qiong, WANG Fang, LI Chaohui, YUE Rongqiang. Analysis and Discussion on the Wechat Operation Mode of Comprehensive Agricultural Science and Technology Periodical[J]., 2018, 30(4): 148-150.

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