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›› 2016, Vol. 28 ›› Issue (6): 8-13.doi: 10.13998/j.cnki.issn1002-1248.2016.06.002

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Study on Factors of The Mobile Reading Stickiness Behavior

YU Jing   

  1. Yan tai Library, Yantai 264003, China
  • Received:2016-03-15 Online:2016-06-05 Published:2016-06-27

Abstract: Study on the factors of mobile reading stickiness behavior, explore how to promote universal reading problems effectively from enhanced mobile reading stickiness. Based on TTF and ECT-ISC theoretical model, in conjunction with mobile reading and stickiness behavior of the characteristics of the introduction of new variables, analyze the user mobile reading stickiness behavior factors on the basis of the extended model. By mobile reading user questionnaire collected data using SPSS and Amos tools for data analysis and model testing. Providing the prediction direction for the comprehensive promotion of mobile reading, keep the user reading stickiness provides a theoretical reference.

Key words: National Reading

CLC Number: 

  • G201
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