中文    English

Journal of library and information science in agriculture

   

Substitution and Overlap: The Relationship Between User Digitization and Service Accessibility in Public Cultural Participation

WANG Yuanming, WANG Xueli   

  1. Tianjin University of Commerce, School of Public Administration, Tianjin 300130
  • Received:2024-12-16 Online:2025-04-17

Abstract:

[Purpose/Significance] The ongoing digital transformation has led to significant changes in public cultural services, particularly in content generation, communication channels, and modes of public participation. "Accessibility," a key indicator of the extent to which citizens' cultural rights are realized, is typically assessed along four dimensions: availability, acceptability, accessibility, and adaptability. Previous research has focused primarily on the supply side of accessibility, examining how factors such as the distribution of cultural resources, infrastructure development, and policy support affect user engagement. However, with the widespread adoption of digital technologies, individuals' ability and willingness to access information, utilize services, and provide feedback - collectively referred to as "digital literacy" - has become an increasingly important variable influencing cultural participation. Consequently, this study seeks to explore the relationship between users' digital literacy and the accessibility of public cultural services from a demand-side perspective. It aims to provide a more systematic theoretical framework and practical approach to optimizing the effectiveness of public cultural services. [Methods/Process] This study assesses users' digital literacy by examining their level of digital access, Internet usage, and service availability based on data collected from the Beijing-Tianjin-Hebei region. A structured questionnaire yielded 892 valid responses. To analyze the relationship between users' digital literacy and the accessibility of public cultural services, the study applies a generalized ordered logit model. A generalized ordered logit model is employed to analyze the substitution and overlap effects between users' digital literacy and the various dimensions of service accessibility. [Results/Conclusions] There is currently a digital divide exists between different demographic groups. A significant substitution effect is observed between traditional public cultural accessibility and users' digital literacy, with limited overlap between the two. Digitization has driven the modernization of public cultural resources and services, particularly in terms of technology and service delivery. However, there remains a time lag between the users' digital literacy of users and the digital transformation of the public cultural supply side. This lag suggests that the digital needs of users and the availability of digital cultural services are not fully aligned, which negatively impacts the effectiveness of public cultural services. Therefore, enhancing users' digital literacy, especially improving their ability to adapt to digital cultural resources, is a crucial factor in transitioning public cultural services from "accessibility" to "enjoyment". In promoting the digital upgrading of public cultural services, greater emphasis should be placed on developing users' capabilities and anticipating their needs.

Key words: digitization, accessibility, cultural participation, substitution effect, overlapping effect

CLC Number: 

  • G725

Table 1

Variable descriptions and measurement"

变量名称变量定义与描述
可获得性

公共文化服务资源的丰富性(图书馆,博物馆和文化馆等文化机构,其设施、服务人员和内容对于个人文化需求的满足度、有用程度)

非常低=1;一般=2;较好=3;非常高=4

可接近性

参与公共文化活动的便利性(距离、时间和经济成本的可接受性)

非常低=1;一般=2;满意=3;非常高=4

可接受性

公共文化服务机构提供的文化服务内容、服务人员的素质、服务过程的认可度

非常低=1;一般=2;满意=3;非常高=4

可适应性

公共文化服务部门有公共文化需求调查和反馈等参与机制

非常低=1;一般=2;满意=3;非常高=4

数字连接

是否有足够的互联网:无=0;有=1

是否有足够联网设备(手机、电脑等):无=0;有=1

是否有接入公共文化相关的APP、微博等客户端:无=0;有=1

数字使用

您的互联网活动多集中于

工作和学习:非=0;是=1

社交和公共服务:非=0;是=1

游戏音乐等娱乐领域:非=0;是=1

文化创作等活动:非=0;是=1

数字可供性

您认为通过网络行为对工作、生活和经济状况的改善程度

非常低=0;一般=1;较好=2

性别男=1;女=0
年龄/岁0≤18;1=18~45;2=45~69;3≥69
教育程度受教育年限
主要居住地农村=0;城镇=1
收入水平所属地区平均水平以下=1;平均水平=2;高于平均水平=3
工作类型国家机关、党群组织、企业、事业单位负责人;专业技术人员;办事人员和有关人员;社会生产服务和生活服务人员;农、林、牧、渔业生产及辅助人员;生产、运输设备操作人员及有关人员;军人
参与行为

在过去12个月中您现场参与的活动(歌剧、音乐会、电影、文化馆、图书馆、美术馆以及历史遗迹)等的频次

在过去12个月内通过媒体参与文化活动频次

Table 2

Digitalization and accessibility"

项目OL1OL2OL3
显著性Exp(B)CI(95%)显著性Exp(B)CI(95%)显著性Exp(B)CI(95%)
[数字接入=2]
[数字接入=1]0.5971.1660.660~2.0580.6870.9310.659~1.3170.7950.9610.715~1.293
[数字接入=0]0.0000.1270.042~0.3820.0000.1230.042~0.3600.0470.2200.049~0.982
[可供性=2]
[可供性=1]0.1520.5680.262~1.2330.0010.4570.286~0.7330.0020.5790.412~0.813
[可供性=0]0.9670.9710.241~3.9060.0100.3860.187~0.7950.1020.5940.319~1.109
[工作=1]
[工作=0]0.8560.9450.514~1.7370.3051.2080.842~1.7340.7700.9540.698~1.305
[社交=1]
[社交=0]0.7771.1180.516~2.4230.0030.5460.366~0.8160.1770.7520.498~1.137
[娱乐=1]
[娱乐=0]0.5730.8370.451~1.5530.1561.2830.909~1.8100.8801.0240.753~1.393
[文化=1]
[文化=0]0.4700.7700.380~1.5630.2660.7910.523~1.1960.1360.7720.550~1.084
[居住=城镇]
[居住=乡镇]0.1640.6730.386~1.1750.0421.4221.013~1.9960.2441.1910.887~1.599
教育程度0.2431.1910.888~1.5980.0440.8310.694~0.9950.0830.8700.743~1.018
收入水平0.5381.1260.771~1.6460.4551.0940.864~1.3860.1921.1440.935~1.399

Table 3

Digitalization and approachability"

项目OL1OL2OL3
显著性Exp(B)CI(95%)显著性Exp(B)CI(95%)显著性Exp(B)CI(95%)
[数字接入=2]
[数字接入=1]0.9611.0150.566~1.8210.6560.9230.651~1.3110.2880.8520.634~1.145
[数字接入=0]0.0010.1300.041~0.4130.0000.1470.053~0.4090.1570.4400.141~1.372
[可供性=2]
[可供性=1]0.9500.9780.486~1.9660.0110.5470.344~0.8700.1390.7740.551~1.087
[可供性=0]0.6991.3020.342~4.9520.0070.3750.185~0.7600.0430.5110.266~0.980
[工作=1]
[工作=0]0.9951.0020.510~1.9700.7351.0650.740~1.5320.7940.9600.705~1.307
[社交=1]
[社交=0]0.7891.1210.485~2.5920.0080.5750.382~0.8640.3900.8390.563~1.252
[娱乐=1]
[娱乐=0]0.0260.4420.216~0.9050.3331.1880.838~1.6840.4720.8940.660~1.212
[文化=1]
[文化=0]0.3280.6720.303~1.4910.3460.8190.540~1.2410.4630.8810.629~1.235
[居住=城镇]
[居住=乡镇]0.1140.6250.349~1.1190.0761.3640.968~1.9220.3651.1440.855~1.531
教育程度0.5701.0920.806~1.4790.0920.8550.713~1.0260.0700.8650.740~1.012
收入水平0.5711.1190.759~1.6500.0891.2330.969~1.5690.1581.1550.946~1.411

Table 4

Digitalization and acceptability"

项目OL1OL2OL3
显著性Exp(B)CI(95%)显著性Exp(B)CI(95%)显著性Exp(B)CI(95%)
[数字接入=2]
[数字接入=1]0.6961.1170.640~1.9490.8980.9780.692~1.3810.3621.1490.852~1.549
[数字接入=0]0.0010.1520.051~0.4530.0010.1690.061~0.4690.1560.4000.112~1.421
[可供性=2]
[可供性=1]0.6850.8670.435~1.7270.0010.4610.289~0.7370.0070.6270.446~0.881
[可供性=0]0.9660.9740.290~3.2670.0050.3580.176~0.7300.0790.5660.299~1.069
[工作=1]
[工作=0]0.7280.8950.480~1.6710.9361.0150.711~1.4480.6071.0860.794~1.484
[社交=1]
[社交=0]0.6780.8530.403~1.8050.0020.5310.356~0.7930.1190.7160.471~1.090
[娱乐=1]
[娱乐=0]0.0240.4730.247~0.9050.2101.2440.884~1.7500.5991.0870.797~1.482
[文化=1]
[文化=0]0.7280.8830.437~1.7840.5990.8980.600~1.3420.0130.6530.466~0.915
[居住=城镇]
[居住=乡镇]0.5590.8500.493~1.4660.0741.3600.970~1.9060.8501.0290.765~1.385
教育程度0.2131.2010.900~1.6040.0360.8250.689~0.9880.6410.9630.822~1.128
收入水平0.4071.1710.806~1.7020.1961.1690.923~1.4810.7560.9680.790~1.187

Table 5

Digitalization and adaptability"

项目OL1OL2OL3
显著性Exp(B)CI(95%)显著性Exp(B)CI(95%)显著性Exp(B)CI(95%)
[数字接入=2]
[数字接入=1]0.8191.0680.611~1.8660.8571.0320.733~1.4530.9081.0180.755~1.372
[数字接入=0]0.0010.1580.051~0.4920.0000.0970.031~0.3070.2320.4980.159~1.561
[可供性=2]
[可供性=1]0.0750.4770.211~1.0790.0000.4160.260~0.6660.0040.6050.431~0.851
[可供性=0]0.4030.5780.160~2.0860.0020.3230.158~0.6580.0160.4470.233~0.858
[工作=1]
[工作=0]0.9750.9900.536~1.8290.5341.1180.786~1.5920.7870.9580.701~1.309
[社交=1]
[社交=0]0.6131.2240.560~2.6760.0140.6050.405~0.9040.5070.8720.583~1.306
[娱乐=1]
[娱乐=0]0.1370.6200.331~1.1630.0481.4061.003~1.9720.0840.7620.560~1.037
[文化=1]
[文化=0]0.6500.8500.422~1.7150.5130.8750.587~1.3040.7111.0680.756~1.508
[居住=城镇]
[居住=乡镇]0.2450.7220.417~1.2510.0681.3660.977~1.9090.3901.1380.847~1.528
教育程度0.6521.0690.801~1.4250.0260.8170.683~0.9770.0340.8430.719~0.988
收入水平0.3701.1870.816~1.7280.1831.1730.928~1.4830.0401.2371.010~1.514
1 戴艳清, 李梅梅. 公共数字文化服务可及性对公众文化获得感的影响及作用机理[J]. 图书情报工作, 2022(21): 3-13.
DAI Y Q, LI M M. The influence and operation mechanism of public digital culture service accessibility on public cultural acquisition[J]. Library and information service, 2022(21): 3-13.
2 李国新. 公共文化数字化建设的新方向新任务[J]. 中国图书馆学报, 2022, 48(4): 20-22.
LI G X. The new direction and task of public cultural digitization[J]. Journal of library science in China, 2022, 48(4): 20-22.
3 郎平. 数字农家书屋公共文化服务的“可及性” 检视及其完善路径[J/OL]. 图书馆理论与实践, 2023: 1-8. .
LANG P. "Accessibility" inspection of public cultural services of digital rural bookstore and its improvement path[J/OL]. China industrial economics, 2023: 1-8. .
4 傅才武, 刘倩. 农村公共文化服务供需失衡背后的体制溯源: 以文化惠民工程为中心的调查[J]. 山东大学学报(哲学社会科学版), 2020(1): 47-59.
FU C W, LIU Q. The institutional explanation of the imbalance of supply and demand of rural public cultural services: An investigation centered on cultural benefits project[J]. Journal of Shandong University (philosophy and social sciences), 2020(1): 47-59.
5 刘睿, 韦景竹. 国家公共文化云APP公众持续使用意愿研究[J]. 情报资料工作, 2020, 41(4): 39-48.
LIU R, WEI J Z. Research on public willingness to use the national public culture cloud APP[J]. Information and documentation services, 2020, 41(4): 39-48.
6 SIROIS G, CASEMAJOR N, BELLAVANCE G. Cultural participation through digital technology: A puzzling issue for cultural governance//Canadian cultural policy in transition[M]. London/New York: Routledge, 2021: 129-143.
7 SHENGELIA B, TANDON A, ADAMS O B, et al. Access, utilization, quality, and effective coverage: An integrated conceptual framework and measurement strategy[J]. Social science & medicine, 2005, 61(1): 97-109.
8 DIEHL DETAR M. The international encyclopedia of communication theory and philosophy[J]. Reference reviews, 2017, 31(6): 17-18.
9 KOMIANOS V, TSIPIS A, KONTOPANAGOU K. Introducing digitized cultural heritage to wider audiences by employing virtual and augmented reality experiences: The case of the v-Corfu project[J]. Technologies, 2024, 12(10): 196.
10 DEZUANNI M, FOTH M, MALLAN K, et al. Social living labs for digital participation[M]. Cambridge, MA: Chandos Publishing, 2018: 1-17.
11 PENCHANSKY R, THOMAS J W. The concept of access[J]. Medical care, 1981, 19(2): 127-140.
12 杨克虎, 沙勇忠, 魏志鹏. 循证社会科学总论[M]. 北京: 科学出版社, 2024.
YANG K H, SHA Y Z, WEI Z P. Overview of evidence-based social science[M]. Beijing: Science Press, 2024.
13 戴艳清, 戴柏清. 中国公共数字文化服务平台用户体验评价: 以国家数字文化网为例[J]. 图书情报知识, 2019, 36(5): 80-89.
DAI Y Q, DAI B Q. User experience evaluation of public digital culture service platform in China: A case study of national digital culture network[J]. Documentation, information & knowledge, 2019, 36(5): 80-89.
14 蔡武进. 我国城镇公共文化参与的状况、特征及政策建议: 基于我国17个省市51个社区居民调查之分析[J]. 文化软实力研究, 2017, 2(2): 64-74.
CAI W J. The status, characteristics and policy recommendations of the public cultural participation in China: Analyzing the surveys of 51 communities in 17 provinces in China[J]. Studies on cultural soft power, 2017, 2(2): 64-74.
15 邢磊. 公共文化机构数字化转型: 理论意蕴、内在逻辑与实现机制[J]. 图书馆学研究, 2025(1): 18-26.
XING L. Digital transformation of public cultural institutions: Theoretical implications, internal logic, and implementation mechanisms[J]. Research on library science, 2025(1): 18-26.
16 HEIKKILÄ R, LINDBLOM T. Overlaps and accumulations: The anatomy of cultural non-participation in Finland, 2007 to 2018[J]. Journal of consumer culture, 2023, 23(1): 122-145.
17 中央网络安全和信息化委员会办公室. 全民数字素养与技能发展水平调查报告(2024)[R/OL]. [2024-11-02]. .
18 马丽英. 数字赋能公共文化产品供给与获取的逻辑、困境与应对[J]. 农业图书情报学报, 2024(12): 64-73.
MA L Y. The logic, challenges, and responses of digital supply and acquisition of publiccultural goods[J]. Journal of library and information science in agriculture, 2024(12): 64-73.
19 周文杰, 尚宏利, 魏志鹏. 循证信息贫困研究: 回归分析[M]. 北京: 科学出版社, 2024.
ZHOU W J, SHANG H L, WEI Z P. Research on evidence-based information poverty: Regression analysis[M]. Beijing: Science Press, 2024.
20 曾鸣. 互联网使用与农村公共文化服务满意度[J]. 华南农业大学学报(社会科学版), 2018, 17(4): 84-94.
ZENG M. Internet usage and the public culture service satisfaction in rural areas[J]. Journal of South China agricultural university (social science edition), 2018, 17(4): 84-94.
21 LIAO S C, CHOU T C, HUANG C H. Revisiting the development trajectory of the digital divide: A main path analysis approach[J]. Technological forecasting and social change, 2022, 179: 121607.
22 GUBBINS C, DOOLEY L. Exploring social network dynamics driving knowledge management for innovation[J]. Journal of management inquiry, 2014, 23(2): 162-185.
23 姜雯昱, 曹俊文. 以数字化促进公共文化服务精准化供给: 实践、困境与对策[J]. 求实, 2018(6): 48-61, 108-109.
JIANG W Y, CAO J W. Promoting the accurate delivery of public cultural services through digitalization: Practice, dilemma and countermeasures[J]. Truth seeking, 2018(6): 48-61, 108-109.
24 BIFERALE L, BRANDANO M G, CROCIATA A, et al. The spatial dimensions of cultural consumption: How distance influences consumption levels in a spatial setting[J]. Journal of cultural economics, 2024, 48(4): 499-525.
25 韩小威, 李瑞. 基本公共文化服务可及性的影响因素及实证研究[J]. 连云港职业技术学院学报, 2021(3): 56-61.
HAN X W, LI R. Impact factors and empirical research on the accessibility of basic public cultural services[J]. Journal of Lianyungang technical college, 2021(3): 56-61.
26 WEI J Z, ZHANG T R. New online form of activity organization in promoting cultural participation: Evidence from parent–child activities by Jiading library[J]. Proceedings of the association for information science and technology, 2023, 60(1): 1173-1175.
27 苗美娟.中国乡村公共文化空间研究回顾与展望[J].农业图书情报学报,2023,35(4):4-18.
MIAO M J. Review and prospect of rural public cultural space research in China[J]. Journal of library and information science in agriculture, 2023, 35(4): 4-18.
28 王英, 洪伟达. 公共数字文化服务信息伦理政策比较研究: 以英、美、中三国文化机构及项目为例[J]. 图书馆, 2017(3): 28-36.
WANG Y, HONG W D. Comparative research on information ethics policies of public digital culture service: Taking UK, American and Chinese public culture organizations and projects for example[J]. Library, 2017(3): 28-36.
29 周文杰, 尚宏利, 魏志鹏. 循证信息贫困研究: 回归分析[M]. 北京: 科学出版社, 2024.
ZHOU W J, SHANG H L, WEI Z P. Research on evidence-based information poverty: Regression analysis[M]. Beijing: Science Press, 2024.
30 FANEA-IVANOVICI M, PANĂ M C. From culture to smart culture. how digital transformations enhance citizens' well-being through better cultural accessibility and inclusion[C]//IEEE Access. February 21, 2020, IEEE, 2020: 37988-38000.
31 VAN DEURSEN A J A M, HELSPER E J, EYNON R. Development and validation of the Internet skills scale (ISS)[J]. Information, communication & society, 2016, 19(6): 804-823.
32 ESHET Y. Digital literacy: A conceptual framework for survival skills in the digital era[J]. Journal of educational multimedia and hypermedia, 2014, 13(1): 93-106.
33 WANG W L, CHEN T. Efficiency evaluation and influencing factor analysis of China's public cultural services based on a super-efficiency slacks-based measure model[J]. Sustainability, 2020, 12(8): 3146.
34 SINGHANIA S, SINGH J, AGGRAWAL D, et al. Board gender diversity and sustainability reporting quality: A generalized ordered logit approach[J]. Kybernetes, 2024, 53(8): 2679-2699.
35 FULLERTON A S, XU J. The proportional odds with partial proportionality constraints model for ordinal response variables[J]. Social science research, 2012, 41(1): 182-198.
36 LI C, TENEY D, YANG L Y, et al. CulturePark: Boosting cross-cultural understanding in large language models[J/OL]. arXiv preprint arXiv:2405.15145, 2024. .
37 RAMDAS K, SUNGU A. The digital lives of the poor: Entertainment traps and information isolation[J]. Management science, 2024, 70(12): 9089-9100.
38 冯献, 李瑾, 崔凯, 等. 基于信息生态视角的乡村居民公共数字文化服务采纳意愿影响因素分析[J]. 图书馆建设, 2022(4): 139-146.
FENG X, LI J, CUI K, et al. Influencing rural residents' acceptance of public digital cultural public digital cultural services from the perspective of information ecology[J]. Library development, 2022(4): 139-146.
39 MONTAGUD M, ORERO P, MATAMALA A. Culture 4 all: Accessibility-enabled cultural experiences through immersive VR360 content[J]. Personal and ubiquitous computing, 2020, 24(6): 887-905.
[1] XIA Yikun, JIANG Jie, ZHANG Xiaheng, WANG Jiandong, ZHOU Wenjie, YANG Xinya, LI Yang. Developing the New Quality Productivity: Responses and Reflections on the Discipline of Information Resource Management [J]. Journal of library and information science in agriculture, 2024, 36(1): 4-32.
[2] WEI Xiaoping. Deep Development and Utilization of Digital Ancient Books under the Background of Digital Humanities [J]. Journal of library and information science in agriculture, 2018, 30(9): 106-110.
[3] Wen Feng, Jiang Huan. Development and Enlightenment of Russian Libraries [J]. Journal of library and information science in agriculture, 2018, 30(6): 17-20.
[4] ZENG Jianhui. The Imagination and Plight of Digital Rural Library [J]. Journal of library and information science in agriculture, 2017, 29(2): 122-125.
[5] LI Xi. Research on the Web Accessibility of Digital Library Websites Based on WCAG2.0 [J]. Journal of library and information science in agriculture, 2017, 29(11): 52-56.
[6] LIN Bifeng, LIN Xiaolan. Research on the Comprehensive Quality Improvement Mechanism of University Librarians in the Digital Environment [J]. Journal of library and information science in agriculture, 2017, 29(1): 195-198.
[7] MENG Ping. Thinking of Rural Library Status and Digital Construction Under the Background of Internet+ Era:With the Construction of the Rural Library Project in Tianjin City Xiqing District as an Example [J]. Journal of library and information science in agriculture, 2015, 27(9): 33-35.
[8] YUAN Tong-tong. Study of Library Service Based on Accessibility Selection [J]. Journal of library and information science in agriculture, 2015, 27(9): 185-187.
[9] SHEN Qing-yue. Analysis and Prevention of Copyright Risk in Library Collection Digitization [J]. Journal of library and information science in agriculture, 2015, 27(8): 69-72.
[10] ZOU Yu, WANG Xiao-feng. Analysis the Influence of Mobile phone Publication to Journal Publication [J]. Journal of library and information science in agriculture, 2015, 27(5): 149-151.
[11] LI Wei. The Future Development Trends of the Library in the Digital Age [J]. Journal of library and information science in agriculture, 2015, 27(12): 77-79.
[12] LU Rong. Problems and Countermeasures of University Library on Carrying Out Reading Promotion Service [J]. Journal of library and information science in agriculture, 2015, 27(12): 169-172.
[13] WANG Ya-ge,,ZHANG Yan. Trying and Thinking on the Literature Arrangement of the Republic of China [J]. Journal of library and information science in agriculture, 2014, 26(9): 19-21.
[14] YI Hong, ZHANG Bing-mei. Study on Chongqing Public Libraries' Dilemma and Coping Strategy of Information Accessibility Service in Omnimedia Environment [J]. Journal of library and information science in agriculture, 2014, 26(10): 190-194.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!