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Journal of library and information science in agriculture ›› 2025, Vol. 37 ›› Issue (2): 61-74.doi: 10.13998/j.cnki.issn1002-1248.25-0065

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Substitution and Overlap: The Relationship Between User Digitization and Service Accessibility in Public Cultural Participation

WANG Yuanming, WANG Xueli   

  1. Tianjin University of Commerce, School of Public Administration, Tianjin 300130
  • Received:2024-12-16 Online:2025-02-05 Published:2025-05-20

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Abstract:

[Purpose/Significance] The ongoing digital transformation has led to significant changes in public cultural services, particularly in content generation, communication channels, and modes of public participation. "Accessibility," a key indicator of the extent to which citizens' cultural rights are realized, is typically assessed along four dimensions: availability, acceptability, accessibility, and adaptability. Previous research has focused primarily on the supply side of accessibility, examining how factors such as the distribution of cultural resources, infrastructure development, and policy support affect user engagement. However, with the widespread adoption of digital technologies, individuals' ability and willingness to access information, utilize services, and provide feedback - collectively referred to as "digital literacy" - has become an increasingly important variable influencing cultural participation. Consequently, this study seeks to explore the relationship between users' digital literacy and the accessibility of public cultural services from a demand-side perspective. It aims to provide a more systematic theoretical framework and practical approach to optimizing the effectiveness of public cultural services. [Methods/Process] This study assesses users' digital literacy by examining their level of digital access, Internet usage, and service availability based on data collected from the Beijing-Tianjin-Hebei region. A structured questionnaire yielded 892 valid responses. To analyze the relationship between users' digital literacy and the accessibility of public cultural services, the study applies a generalized ordered logit model. A generalized ordered logit model is employed to analyze the substitution and overlap effects between users' digital literacy and the various dimensions of service accessibility. [Results/Conclusions] There is currently a digital divide exists between different demographic groups. A significant substitution effect is observed between traditional public cultural accessibility and users' digital literacy, with limited overlap between the two. Digitization has driven the modernization of public cultural resources and services, particularly in terms of technology and service delivery. However, there remains a time lag between the users' digital literacy of users and the digital transformation of the public cultural supply side. This lag suggests that the digital needs of users and the availability of digital cultural services are not fully aligned, which negatively impacts the effectiveness of public cultural services. Therefore, enhancing users' digital literacy, especially improving their ability to adapt to digital cultural resources, is a crucial factor in transitioning public cultural services from "accessibility" to "enjoyment". In promoting the digital upgrading of public cultural services, greater emphasis should be placed on developing users' capabilities and anticipating their needs.

Key words: digitization, accessibility, cultural participation, substitution effect, overlapping effect

CLC Number: 

  • G725

Table 1

Variable descriptions and measurement"

变量名称 变量定义与描述
可获得性

公共文化服务资源的丰富性（图书馆，博物馆和文化馆等文化机构，其设施、服务人员和内容对于个人文化需求的满足度、有用程度）

非常低=1；一般=2；较好=3；非常高=4

可接近性

参与公共文化活动的便利性（距离、时间和经济成本的可接受性）

非常低=1；一般=2；满意=3；非常高=4

可接受性

公共文化服务机构提供的文化服务内容、服务人员的素质、服务过程的认可度

非常低=1；一般=2；满意=3；非常高=4

可适应性

公共文化服务部门有公共文化需求调查和反馈等参与机制

非常低=1；一般=2；满意=3；非常高=4

数字连接

是否有足够的互联网：无=0；有=1

是否有足够联网设备（手机、电脑等）：无=0；有=1

是否有接入公共文化相关的APP、微博等客户端：无=0；有=1

数字使用

您的互联网活动多集中于

工作和学习：非=0；是=1

社交和公共服务：非=0；是=1

游戏音乐等娱乐领域：非=0；是=1

文化创作等活动：非=0；是=1

数字可供性

您认为通过网络行为对工作、生活和经济状况的改善程度

非常低=0；一般=1；较好=2

性别 男=1；女=0
年龄/岁 0≤18；1=18~45；2=45~69；3≥69
教育程度 受教育年限
主要居住地 农村=0；城镇=1
收入水平 所属地区平均水平以下=1；平均水平=2；高于平均水平=3
工作类型 国家机关、党群组织、企业、事业单位负责人；专业技术人员；办事人员和有关人员；社会生产服务和生活服务人员；农、林、牧、渔业生产及辅助人员；生产、运输设备操作人员及有关人员；军人
参与行为

在过去12个月中您现场参与的活动（歌剧、音乐会、电影、文化馆、图书馆、美术馆以及历史遗迹）等的频次

在过去12个月内通过媒体参与文化活动频次

Table 2

Digitalization and accessibility"

项目 OL1 OL2 OL3
显著性 Exp(B) CI（95%） 显著性 Exp(B) CI（95%） 显著性 Exp(B) CI（95%）
[数字接入=2]
[数字接入=1] 0.597 1.166 0.660~2.058 0.687 0.931 0.659~1.317 0.795 0.961 0.715~1.293
[数字接入=0] 0.000 0.127 0.042~0.382 0.000 0.123 0.042~0.360 0.047 0.220 0.049~0.982
[可供性=2]
[可供性=1] 0.152 0.568 0.262~1.233 0.001 0.457 0.286~0.733 0.002 0.579 0.412~0.813
[可供性=0] 0.967 0.971 0.241~3.906 0.010 0.386 0.187~0.795 0.102 0.594 0.319~1.109
[工作=1]
[工作=0] 0.856 0.945 0.514~1.737 0.305 1.208 0.842~1.734 0.770 0.954 0.698~1.305
[社交=1]
[社交=0] 0.777 1.118 0.516~2.423 0.003 0.546 0.366~0.816 0.177 0.752 0.498~1.137
[娱乐=1]
[娱乐=0] 0.573 0.837 0.451~1.553 0.156 1.283 0.909~1.810 0.880 1.024 0.753~1.393
[文化=1]
[文化=0] 0.470 0.770 0.380~1.563 0.266 0.791 0.523~1.196 0.136 0.772 0.550~1.084
[居住=城镇]
[居住=乡镇] 0.164 0.673 0.386~1.175 0.042 1.422 1.013~1.996 0.244 1.191 0.887~1.599
教育程度 0.243 1.191 0.888~1.598 0.044 0.831 0.694~0.995 0.083 0.870 0.743~1.018
收入水平 0.538 1.126 0.771~1.646 0.455 1.094 0.864~1.386 0.192 1.144 0.935~1.399

Table 3

Digitalization and approachability"

项目 OL1 OL2 OL3
显著性 Exp(B) CI（95%） 显著性 Exp(B) CI（95%） 显著性 Exp(B) CI（95%）
[数字接入=2]
[数字接入=1] 0.961 1.015 0.566~1.821 0.656 0.923 0.651~1.311 0.288 0.852 0.634~1.145
[数字接入=0] 0.001 0.130 0.041~0.413 0.000 0.147 0.053~0.409 0.157 0.440 0.141~1.372
[可供性=2]
[可供性=1] 0.950 0.978 0.486~1.966 0.011 0.547 0.344~0.870 0.139 0.774 0.551~1.087
[可供性=0] 0.699 1.302 0.342~4.952 0.007 0.375 0.185~0.760 0.043 0.511 0.266~0.980
[工作=1]
[工作=0] 0.995 1.002 0.510~1.970 0.735 1.065 0.740~1.532 0.794 0.960 0.705~1.307
[社交=1]
[社交=0] 0.789 1.121 0.485~2.592 0.008 0.575 0.382~0.864 0.390 0.839 0.563~1.252
[娱乐=1]
[娱乐=0] 0.026 0.442 0.216~0.905 0.333 1.188 0.838~1.684 0.472 0.894 0.660~1.212
[文化=1]
[文化=0] 0.328 0.672 0.303~1.491 0.346 0.819 0.540~1.241 0.463 0.881 0.629~1.235
[居住=城镇]
[居住=乡镇] 0.114 0.625 0.349~1.119 0.076 1.364 0.968~1.922 0.365 1.144 0.855~1.531
教育程度 0.570 1.092 0.806~1.479 0.092 0.855 0.713~1.026 0.070 0.865 0.740~1.012
收入水平 0.571 1.119 0.759~1.650 0.089 1.233 0.969~1.569 0.158 1.155 0.946~1.411

Table 4

Digitalization and acceptability"

项目 OL1 OL2 OL3
显著性 Exp(B) CI（95%） 显著性 Exp(B) CI（95%） 显著性 Exp(B) CI（95%）
[数字接入=2]
[数字接入=1] 0.696 1.117 0.640~1.949 0.898 0.978 0.692~1.381 0.362 1.149 0.852~1.549
[数字接入=0] 0.001 0.152 0.051~0.453 0.001 0.169 0.061~0.469 0.156 0.400 0.112~1.421
[可供性=2]
[可供性=1] 0.685 0.867 0.435~1.727 0.001 0.461 0.289~0.737 0.007 0.627 0.446~0.881
[可供性=0] 0.966 0.974 0.290~3.267 0.005 0.358 0.176~0.730 0.079 0.566 0.299~1.069
[工作=1]
[工作=0] 0.728 0.895 0.480~1.671 0.936 1.015 0.711~1.448 0.607 1.086 0.794~1.484
[社交=1]
[社交=0] 0.678 0.853 0.403~1.805 0.002 0.531 0.356~0.793 0.119 0.716 0.471~1.090
[娱乐=1]
[娱乐=0] 0.024 0.473 0.247~0.905 0.210 1.244 0.884~1.750 0.599 1.087 0.797~1.482
[文化=1]
[文化=0] 0.728 0.883 0.437~1.784 0.599 0.898 0.600~1.342 0.013 0.653 0.466~0.915
[居住=城镇]
[居住=乡镇] 0.559 0.850 0.493~1.466 0.074 1.360 0.970~1.906 0.850 1.029 0.765~1.385
教育程度 0.213 1.201 0.900~1.604 0.036 0.825 0.689~0.988 0.641 0.963 0.822~1.128
收入水平 0.407 1.171 0.806~1.702 0.196 1.169 0.923~1.481 0.756 0.968 0.790~1.187

Table 5

Digitalization and adaptability"

项目 OL1 OL2 OL3
显著性 Exp(B) CI（95%） 显著性 Exp(B) CI（95%） 显著性 Exp(B) CI（95%）
[数字接入=2]
[数字接入=1] 0.819 1.068 0.611~1.866 0.857 1.032 0.733~1.453 0.908 1.018 0.755~1.372
[数字接入=0] 0.001 0.158 0.051~0.492 0.000 0.097 0.031~0.307 0.232 0.498 0.159~1.561
[可供性=2]
[可供性=1] 0.075 0.477 0.211~1.079 0.000 0.416 0.260~0.666 0.004 0.605 0.431~0.851
[可供性=0] 0.403 0.578 0.160~2.086 0.002 0.323 0.158~0.658 0.016 0.447 0.233~0.858
[工作=1]
[工作=0] 0.975 0.990 0.536~1.829 0.534 1.118 0.786~1.592 0.787 0.958 0.701~1.309
[社交=1]
[社交=0] 0.613 1.224 0.560~2.676 0.014 0.605 0.405~0.904 0.507 0.872 0.583~1.306
[娱乐=1]
[娱乐=0] 0.137 0.620 0.331~1.163 0.048 1.406 1.003~1.972 0.084 0.762 0.560~1.037
[文化=1]
[文化=0] 0.650 0.850 0.422~1.715 0.513 0.875 0.587~1.304 0.711 1.068 0.756~1.508
[居住=城镇]
[居住=乡镇] 0.245 0.722 0.417~1.251 0.068 1.366 0.977~1.909 0.390 1.138 0.847~1.528
教育程度 0.652 1.069 0.801~1.425 0.026 0.817 0.683~0.977 0.034 0.843 0.719~0.988
收入水平 0.370 1.187 0.816~1.728 0.183 1.173 0.928~1.483 0.040 1.237 1.010~1.514
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