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Agricultural Library and Information ›› 2019, Vol. 31 ›› Issue (9): 37-50.doi: 10.13998/j.cnki.issn1002-1248.2019.09.19-0656

• Research paper • Previous Articles     Next Articles

Research on the Influence of Expected Confirmations on the Willingness of Continuous Use of Online Knowledge Q&A Community under the Framework of ECM-ISC

CHEN Yijin1, CHEN Xijian1, GU Tinghua2   

  1. 1.School of Economic and Management, South China Normal University, Guangdong Guangzhou 519000, China;
    2.School of Business,Guangdong Polytechnic of Science and Technology , Guangdong Zhuhai 519090, China
  • Received:2019-07-17 Online:2019-09-05 Published:2019-11-06

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Abstract: [Purpose/significance] Factors influencing users' willingness of continuous use of online knowledge Q&A community was studied, deeply into the essence of users' acceptance and continuous use of technology innovation, to deepen users' behavior theory of continuous use, and to promote the development of knowledge Q&A community and user demand theory.[Method/process] Based on the expectation-confirmation theory model (ECM-ISC) and the relationship maintenance binary theory, this study constructed a model and measurement scale for the continuous use of users in the online knowledge Q&A community. A total of 358 valid sample data were collected and the structural equation model was used for hypothesis testing.[Result/conclusion] The results show that the user's expected confirmation is composed of five dimensions: information, social, emotional, entertainment and social identity expectation, and all five kinds of confirmation can positively and significantly affect the user's satisfaction and perceived usefulness. Satisfaction and perceived usefulness have positive effects on users' willingness to continue using; User perceived switching cost, user habits and self-efficacy positively affect willingness to continue using; Self-efficacy positively affects the degree of social identity confirmation.

Key words: online knowledge Q&A;, willingness of continuance use, expectation-confirmation model, user needs

CLC Number: 

  • C962
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