中文    English

Agricultural Library and Information ›› 2019, Vol. 31 ›› Issue (9): 37-50.doi: 10.13998/j.cnki.issn1002-1248.2019.09.19-0656

• Research paper • Previous Articles     Next Articles

Research on the Influence of Expected Confirmations on the Willingness of Continuous Use of Online Knowledge Q&A Community under the Framework of ECM-ISC

CHEN Yijin1, CHEN Xijian1, GU Tinghua2   

  1. 1.School of Economic and Management, South China Normal University, Guangdong Guangzhou 519000, China;
    2.School of Business,Guangdong Polytechnic of Science and Technology , Guangdong Zhuhai 519090, China
  • Received:2019-07-17 Online:2019-09-05 Published:2019-11-06

PDF (PC)

1168

Abstract: [Purpose/significance] Factors influencing users' willingness of continuous use of online knowledge Q&A community was studied, deeply into the essence of users' acceptance and continuous use of technology innovation, to deepen users' behavior theory of continuous use, and to promote the development of knowledge Q&A community and user demand theory.[Method/process] Based on the expectation-confirmation theory model (ECM-ISC) and the relationship maintenance binary theory, this study constructed a model and measurement scale for the continuous use of users in the online knowledge Q&A community. A total of 358 valid sample data were collected and the structural equation model was used for hypothesis testing.[Result/conclusion] The results show that the user's expected confirmation is composed of five dimensions: information, social, emotional, entertainment and social identity expectation, and all five kinds of confirmation can positively and significantly affect the user's satisfaction and perceived usefulness. Satisfaction and perceived usefulness have positive effects on users' willingness to continue using; User perceived switching cost, user habits and self-efficacy positively affect willingness to continue using; Self-efficacy positively affects the degree of social identity confirmation.

Key words: online knowledge Q&A;, willingness of continuance use, expectation-confirmation model, user needs

CLC Number: 

  • C962
[1] 姜雯,许鑫.在线问答社区信息质量评价研究综述[J].现代图书情报技术,2014,30(6):41-50.
[2] 赵晶. SNS社区的“使用与满足”研究——以问答型社交网站“知乎”为例[J].新闻世界,2015(05):125-126.
[3] OLIVER R.Satisfaction: A Behavioral Perspective of the Consumer[M]. NewYork: McGraw-Hill, 1997.3-18.
[4] BHATTACHERJEE A.Understanding Information Systems Continuance: An Expectation-Confirmation Model[J]. MIS Quarterly, 2001, 25(3):351-370.
[5] GAN C, WANG W.Uses and gratifications of social media: acomparison of microblog and WeChat[J]. Journal of Systems & Information Technology, 2015, 17(4): 351-363.
[6] 甘春梅,李玥.社交媒体作为信息源:使用偏好、使用原因与判断依据[J].信息资源管理学报,2016,6(03):44-49.
[7] 童翔宇,杨毅. 大学生社交媒介的使用动机研究——以西南大学为例的实证分析[J].科学咨询,2018(10):15-17.
[8] 窦天苗. 虚拟用户社区成员持续参与意愿的影响因素研究[D].西安理工大学,2018.
[9] YANG Z, PETERSON R T.Customer perceived value, satisfaction, and loyalty: The role of switching costs[J]. Psychology& Marketing, 2004, 21(10): 799-822.
[10] 曹卓琳. 虚拟社区成员感知价值对持续使用意向的影响研究[J].经济研究导刊,2018(19):187-190.
[11] 龚主杰,赵文军,熊曙初.基于感知价值的虚拟社区成员持续知识共享意愿研究[J].图书与情报,2013(5):89-94.
[12] 廖萍. 移动互联网时代SNS用户持续使用意愿实证分析[D].江西财经大学,2013.
[13] 孙建军,裴雷,刘虹.基于期望确认模型的视频网站持续使用模型构建[J].图书情报知识,2013(05):82-88+45.
[14] 刘虹. 基于期望确认模型的视频网站持续使用研究[D].南京大学,2013.
[15] THONG J, HONG Y L, TAM K Y.The Effects of Post-adoption Beliefs on the Expectation-confirmation Model for Information Technology Continuance[J]. International Journal of Human-computer Studies,2006, 64(9): 799-810.
[16] LIN C P, BHATTACHERJEE A.Elucidating Individual Intention to Use Interactive Information Technologies: The Role of Network Externalities[J]. International Journal of Electronc Commerce, 2008, 13(1): 85-108.
[17] LIN C P, BHATTACHERJEE A.Extending Technology UsageModels to Interactive Hedonic Technologies: A Theoretical Model and Empirical Test[J]. Information Systems Journal, 2010, 20(2): 163-181.
[18] CARTER L, BELANGE F.The Utilization of E-government Services Citizen Trust, Innovation and Acceptance Factors[J].Information System Journal, 2005, 15(1): 5-25.
[19] 王哲.社会化问答社区知乎的用户持续使用行为影响因素研究[J].情报科学,2017,35(01):78-83+143.
[20] LIU J, WANG Y .Information worth spreading: An exploration of information sharing from social q&a to other social media platforms[J]. Proceedings of the Association for Information Science and Technology, 2016, 53(1):1-5.
[21] 徐国虎,孙凌,许芳.网络用户移动签到服务持续使用意愿研究[J].中南财经政法大学学报,2013(04):131-138.
[22] BRESSLER S E, GRANTHAM C E.Communities of commerce : building internet business communities to accelerate growth, minimize risk, and increase customer loyalty[M]// Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk , and Increase Customer Loyalty. 2000.
[23] 赵宇翔. 知识问答类SNS中用户持续使用意愿影响因素的实证研究[J].图书馆杂志,2016,35(09):25-37.
[24] ZOLKEPLI I A, KAMARULZAMAN Y .Social media adoption: The role of media needs and innovation characteristics[J]. Computers in Human Behavior, 2015, 43:189-209.
[25] 沈鹏熠. 消费者购物价值、关系品质与零售商品牌权益——理论模型及实证检验[J].中南财经政法大学学报,2011,2011(5):134-140.
[26] 窦天苗. 虚拟用户社区成员持续参与意愿的影响因素研究[D].西安理工大学,2018.
[27] 吴思迪. 政府网站公众持续使用意向模型研究[D].电子科技大学,2017.
[28] KIM Y, CHOI T Y, YAN T, et al.Structural investigation of supply networks; A social network analysis approach[J].Journal of Operation Management, 2011,29(3):194-211.
[29] CHOI E.User motivation and expectation for asking a question in online Q&A services[J]. Dissertations & Theses - Gradworks, 2014.
[30] MORRIS M R, TEEVAN J, PANVICH K.What do people ask their social networks, and why?: A survey study of statusmessage q&a behavior[C]//Proceedings of the SIGCHI Conference on Human Factors in Computing Systems, Atlanta, Georgia, USA, 2015: 1739-1748.
[31] SHI N, LEE M K O, CHEUNG C M K, et al. The continuance of online social networks: How to keep people using Facebook?[C]//Proceedings of the 2010 43rd Hawaii International Conference on System Sciences, IEEE Computer Society Washington, DC, USA, 2010: 1-10.
[32] 李升. 中文社会化问答社区的发展策略研究[D].南京师范大学,2015.
[33] SPECIAL W P, LI-BARBER K T. Self-disclosure and student satisfaction with Facebook[J]. Computers in Human Behavior, 2012, 28(2): 624-630.
[34] ALHABASH S, CHIANG Y H, HUANG K.MAM & U&G in Taiwan: Differences in the uses and gratifications of Facebook as a function of motivational reactivity[J]. Computers in Human Behavior, 2014, 35:423-430.
[35] PEMPEK T A, YERMOLAYEVA Y A, CALVERT S L.College students' social networking experiences on Facebook[J]. Journal of Applied Developmental Psychology, 2009, 30(3):227-238.
[36] HAN S, MIN J, LEE H.Antecedents of social presence and gratification of social connection needs in SNS: A study of Twitter users and their mobile and non-mobile usage[J]. International Journal of Information Management, 2015, 35(4):459-471.
[37] EIGHMEY J, MCCORD L.Adding Value in the Information Age: Uses and Gratifications of Sites on the World Wide Web[J]. Journal of Business Research, 1998, 41(3):187-194.
[38] 郭宇,王晰巍,杨梦晴.网络社群知识消费用户体验评价研究——基于扎根理论和BP神经网络的分析[J].情报理论与实践,2018,41(03):117-122+141.
[39] DHOLAKIA U M, BAGOZZI R P, PEARO L K.A social influence model of consumer participation in network- and small-group-based virtual communities[J].International Journal of Research in Marketing,2004,21(3):241-263.
[40] 彭希羡,冯祝斌,孙霄凌,朱庆华.微博用户持续使用意向的理论模型及实证研究[J].现代图书情报技术,2012(11):78-85.
[41] RHEINGOLD H.The Virtual Community: Homesteading on the Electronic Frontier[M]// The Virtual Community: Homesteading on the Electronic Frontier,1993.
[42] 张亚新,吴勇,朱卫东.价值共创模式下非交易类虚拟社区用户持续使用意愿的影响因素[J].科技管理研究,2018,38(23):178-186.
[43] 孙康. 网络问答社区发展现状与策略研究[D].南京师范大学,2015.
[44] 刘莉. 社交网站用户持续使用行为研究——基于信息获取和人际交互的视角[J].情报理论与实践,2012,35(11):17-22.
[45] BENDAPUDI N, BERRY L L.Customer's Motivations for Maintaining Relationships with Service Providers[J]. Journal of Retailing, 1997, 73(1):15-37.
[46] KIM S S, SON J Y.Out of dedication or constraint? A dual model of post-adoption phenomena and its empirical test in the context of online services[J]. MIS Quarterly, 2009.
[47] BURNHAM T A, FRELS J K, Mahajan V.Consumer switching costs: A typology, antecedents, and consequences[J]. Journal of the Academy of Marketing Science, 2003, 31(2):109-126.
[48] 杨海娟,原薇,王文艳. 国内外社交类应用持续使用研究综述[J].情报科学,2017(03):166-172+178.
[49] VEERAMOOTOO N, NUNKOO R, DWIVEDI Y K.What determines success of an e-government service? Validation of an integrative model of e-filing continuance usage[J]. Government Information Quarterly, 2018.
[50] MOUAKKET S.Factors influencing continuance intention to use social network sites: The Facebook case[J]. Computers in Human Behavior, 2015(53):102-110.
[51] 王子喜,杜荣.人际信任和自我效能对虚拟社区知识共享和参与水平的影响研究[J].情报理论与实践,2011,34(10):71-74.
[52] 胡银花. 虚拟品牌社区消费者参与行为的动机、影响因素及其作用机制研究[D].江西财经大学,2016.
[53] KAUR P.Underpinnings of User Participation in Service Provider Hosted Online Communities[J]. Service Science, 2016, 8(3): 249-262.
[54] CHEUN C M K, LEE M K O, LEE Z W Y. Understanding the continuance intention of knowledge sharing in online communities of practice through the post‐knowledge‐sharing evaluation processes[J]. Journal of the American Society for Information Science and Technology, 2013, 64(7): 1357-1374.
[55] 胡守伟. 社会化问答平台用户持续使用意愿影响因素研究[D].安徽大学,2017.
[56] Chin W W, Marcolin B L, Newsted P R.A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study[J]. Information Systems Research, 2003, 14(2):189-217.
[57] Hamari J, Mimmi Sj?klint, Ukkonen A. The sharing economy: Why people participate in collaborative consumption[J]. Journal of the Association for Information Science and Technology, 2016, 67.
[58] FORNELL C, LARCKER D F.Evaluating Structural Equation Models with Unobservable Variables and Measurement Error[J]. Journal of Marketing Research, 1981, 18(2): 39-50.
[59] LEE M C, TSAI T R.What Drives People to Continue to Play Online Games? An Extension of Technology Model and Theory of Planned Behavior[J]. International Journal of Human-Computer Interaction, 2010, 26(6):601-620.
[60] Barocas S, Nissenbaum H.On Notice: The Trouble with Notice and Consent[J]. Social Science Electronic Publishing, 2015.
[61] Okazaki S.The Tactical Use of Mobile Marketing: How Adolescents' Social Networking Can Best Shape Brand Extensions[J]. Journal of Advertising Research, 2009, 49(1):12-26.
[62] Gharib M, Lollini P, Bondavalli A.A Conceptual Model for Analyzing Information Quality in System-of-Systems[C]// 12th International Conference on System of Systems Engineering (SoSE). IEEE, 2017.
[63] DAVIS F D, BAGOZZI R P, WARSHAW P R.Extrinsic and Intrinsic Motivation to Use Computers in the Workplace[J]. Journal of Applied Social Psychology, 2010, 22(14):1111-1132.
[64] Bandura A.The assessment and predictive generality of self-percepts of efficacy[J]. Journal of Behavior Therapy & Experimental Psychiatry, 1982, 13(3):195-199.
[65] Meng H.Hsu, Chao M.Chiu, Teresa L.Ju. Determinants of Continued Use of the WWW: An Integration of Two Theoretical Models[J]. Industrial Management & Data Systems, 2004, 104(9):766-775.
[66] 王晓丹. 微信持续使用意向影响因素的实证研究[D].大连理工大学,2014.
[67] KIVELA J, INBAKARAN R, REECE J.Consumer research in the restaurant environment, Part 1: A conceptual model of dining satisfaction and return patronage[J].International Journal of Contemporary Hospitality Management,1999,11(5):205-222.
[68] BANDURA A.Social foundations of thought and action: A social cognitive theory[M].// Social foundations of thought and action: a social cognitive theory, 1986:169-171.
[69] LEE J K, LEE W K.The relationship of e-Learner’s self-regulatory efficacy and perception of e-Learning environmental quality[J]. Computers in Human Behavior, 2008, 24(1):32-47.
[70] 张树娟,韩阳阳,万腾飞.学术门户网站持续使用意向影响因素研究[J].未来与发展,2014,37(01):43-50+33.
[1] LIU Ling, WANG Cai. Status Research on the Agricultural Information Synergy in Northwest Area [J]. , 2017, 29(8): 5-10.
[2] WANG Ke. The University Library User Demand Service [J]. , 2016, 28(1): 196-198.
[3] PENG Yuan-yuan, ZHANG Jian. Micro-channel Platform in University Library Service [J]. , 2015, 27(2): 176-180.
[4] WANG Xian-yan. Analysis of the University Library Subject Service that Base on the User Information Demand [J]. , 2014, 26(12): 175-178.
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
No Suggested Reading articles found!
Editorial Board of Journal of Library and Information Science in Agriculture
Tel：(010)82109667　Fax：(010)82109667　E-mail：xuekan＠caas.cn
Powered by Beijing Magtech Co., Ltd.
知识共享许可协议