中文    English

›› 2018, Vol. 30 ›› Issue (9): 33-37.doi: 10.13998/j.cnki.issn1002-1248.2018.09.006

• Information forum • Previous Articles     Next Articles

Construction and Empirical Analysis of User Loyalty Evaluation Index in Virtual Community

XIE Hai'ou1, CAO Yan'ai2   

  1. 1. Hunan Institute of Technology, Hunan Yueyang 414000, China;
    2. Guangdong University of Finance, Guangdong Guangzhou 510521, China
  • Received:2018-04-17 Online:2018-09-05 Published:2018-09-03

PDF (PC)

219

Abstract: User loyalty is the core competitiveness of virtual community and loyal user is the main benefit source. The evaluation index system of user loyalty is an important content in user loyalty evaluation research. Based on the principle of loyalty design, a virtual community user loyalty index evaluation system was established by combining qualitative and quantitative methods, and using the AHP to calculate the weight of user loyalty index, and the concrete method to calculate the evaluating value of loyalty evaluation was given. Combined with a specific virtual community, it also verified the process of loyalty calculation. The conclusion of the study can be used as the basis of subdivision of users in virtual communities and provide value to users on this basis.

CLC Number: 

  • G250
[1] 顾雪松,迟国泰,程鹤.基于聚类-因子分析的科技评价指标体系构建[J].科学学研究,2010,(4):508-514.
[2] 周梅华. 顾客忠诚度的测量及其实证研究[J].科技导报,2004,(12):48-52.
[3] 冯俊,黄玲莉.餐饮连锁企业营销要素标准化对顾客忠诚影响研究[J].北京工商大学学报(社会科学版),2014,(5):96-102.
[4] 鲍林. 在线品牌忠诚度的测量指标体系研究[J].江苏商论,2010,(7):122-123.
[5] 宁连举,王伟.虚拟社区自发团购用户忠诚度影响因素分析——基于顾客体验视角[J].东北大学学报(社会科学版),2016,(1):36-41.
[6] 祖巧红,陈定方.客户忠诚研究及客户忠诚度分析[J].武汉理工大学学报(交通科学与工程版),2006,(3):441-443,548.
[7] 张亭亭. B2C网店顾客忠诚度测度模型研究[D].吉林大学,2013.
[8] 李宗倩. 基于客户忠诚度与终身价值的银行个人客户市场细分研究[D].青岛大学,2015.
[9] 吕淑丽.结构方程模型在物流企业顾客忠诚度研究中的应用[J].情报杂志,2010,(7).
[1] CHEN Wen, WANG Dongliang, XU Yunhao, CHEN Yuping, YANG Youqing. The Construction of Metadata Model for Digital Resources of Cultural Creativity Works [J]. Journal of Library and Information Science in Agriculture, 0, (): 1-1.
[2] ZHOU Wenjie, YANG Kehu. An Overview of the Evidence-based Digital Humanity Paradigm with Chinese Characteristics from the Perspective of the Construction of Independent Knowledge System [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 5-13.
[3] WeiZhipeng, Zhao Yueyan, Yang Kehu, Zhou Wenjie. Evidence-based Digital Humanity Paradigm of First-hand Evidence: A Co Word Analysis Based on Bao's Zhan Guo Ce [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 14-25.
[4] WEN Yufeng, MA Qianni, YANG Kehu, ZHOU Wenjie. Exploring the Paradigm of Secondhand Evidence Based Digital Humanity Research: A Case Study of Dunhuang Wooden and Bamboo Slips of Han Dynasty [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 26-37.
[5] SHANG Hongli, ZHANG Sijie, WEI Zhipeng, YANG Kehu, ZHOU Wenjie. Evidence Integration Framework of Evidence-based Digital Humanities [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 38-47.
[6] WANG Fei, QIU Fengjie, WANG Hao. Library Green Transformation from the Prospect of Public Libraries' High-Quality Development [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 57-68.
[7] XIAO Keyi, QIN Jiajia, LI Yunfan. Practice and Enlightenment of Japanese University Libraries in Using Institutional Repositories for Research Data Management [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 100-109.
[8] ZHU Yiping, ZHU Yi, ZHANG Cheng. Influencing Factors of User Participation Behavior in Online Health Community under the Dimension of Emotional Experience [J]. Journal of Library and Information Science in Agriculture, 2022, 34(10): 15-18.
[9] XIONG Huan, LUO Aijing, XIE Wenzhao, HUANG Panhao. Status and Influencing Factors of Health Information Literacy of the Rural Elderly [J]. Journal of Library and Information Science in Agriculture, 2022, 34(10): 44-56.
[10] FAN Zhixuan, WANG Jian, SA Xu, ZHANG Guilan. Structure-Utility of Descriptive Information of Agricultural Scientific Data from the Perspective of Users [J]. Journal of Library and Information Science in Agriculture, 2022, 34(10): 57-69.
[11] XIN Xiuqin. Analysis on the Key Contents of New Media Ecological Innovation and Development in Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(10): 91-100.
[12] CHEN Xuefei, HUANG Jinxia, WANG Fang. Open Science: Connotation of Open Innovation and Its Mechanism for Innovation Ecology [J]. Journal of Library and Information Science in Agriculture, 2022, 34(9): 5-14.
[13] WANG Lili, ZHANG Ning. Knowledge Correlation of Chinese Ancient Books from the Perspective of Digital Humanities [J]. Journal of Library and Information Science in Agriculture, 2022, 34(9): 51-59.
[14] XIAO Man, WANG Xuan, WANG Fang, HUANG Jinxia. Framework and Development Path of Open Science Capability [J]. Journal of Library and Information Science in Agriculture, 2022, 34(9): 15-28.
[15] LIU Jingyu, JIA Yujie, HUANG Jinxia, WANG Fang. Ethics Principle Framework of Data Handling for Open Scientific Innovation Ecology [J]. Journal of Library and Information Science in Agriculture, 2022, 34(9): 29-43.
Viewed
Full text


Abstract

Cited
  Shared   
  Discussed   
No Suggested Reading articles found!
Editorial Board of Journal of Library and Information Science in Agriculture
Tel：(010)82109667　Fax：(010)82109667　E-mail：xuekan＠caas.cn
Powered by Beijing Magtech Co., Ltd.
知识共享许可协议