中文    English

›› 2017, Vol. 29 ›› Issue (7): 112-114.doi: 10.13998/j.cnki.issn1002-1248.2017.07.024

• Work study • Previous Articles     Next Articles

Research on the strategy of WeChat communication in University Library

SHEN QiaoLing   

  1. Guangdong Teachers College of Foreign Language and Arts, Guangzhou 510640, China
  • Received:2016-11-21 Online:2017-07-05 Published:2017-07-31

Abstract: Based on the description of the significance of the brand construction of university library, based on the current main forms of media from the comparative analysis to the current situation of the development of WeChat communication problems of university library brand, the WeChat brand communication strategy construction in University Libraries suggestions.

Key words: library

CLC Number: 

  • G250
[1] 黄浩波.高校图书馆微信服务现状及建议[J].图书馆学研究,2014,(3):60-63.
[2] 张楠,边丽梅.微信在图书馆信息服务中的应用探析[J].图书馆研究,2013,(5):83-85.
[3] 李禾.自媒体时代的高校图书馆服务面临的机遇与挑战[J].重庆图情研究,2014,(2):50-52,55.
[4] 刘兰.全媒体时代高校图书馆的营销策略研究[J].图书馆建设,2013,(2):59-62.
[5] 苗茁.自媒体发展对高校图书馆的影响[J].新闻传播,2015,(18):113-115.
[1] ZHANG Hongping. Promotion Mechanism of User Demand to Library Literature Resource Construction, Management and Service: Based on Grounded Theory [J]. Journal of Library and Information Science in Agriculture, 2022, 34(9): 95-103.
[2] QIAN Lei, HONG Qiulan. Practice and Enlightenment of the Industry-University-Research LIS Projects in iSchool Universities in the United States [J]. Journal of Library and Information Science in Agriculture, 2022, 34(8): 92-101.
[3] CHEN Miao, DAI Yingcong, ZENG Siyu. Information Construction of Japanese Small and Medium-sized Library Websites and Its Implications for China [J]. Journal of Library and Information Science in Agriculture, 2022, 34(8): 52-64.
[4] XING Wenming, LIU Wo. An Investigation on University Libraries' Service in Promoting the Implementation of FAIR Data Management Principles [J]. Journal of Library and Information Science in Agriculture, 2022, 34(7): 65-75.
[5] TAN Yawen. An Analysis on the Gamification Development Path of Library Open Data [J]. Journal of Library and Information Science in Agriculture, 2022, 34(6): 83-92.
[6] GUO Weijia. Influencing Factors of Artificial Intelligence Readiness in Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(5): 47-56.
[7] LIU Yiming, LONG Jialin. Application of VR Technology in the Elderly Reader Service of Public Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(5): 21-30.
[8] LI Bo, LI Honglian, GUAN Qing, LIU Yang. Fine-grained Sentiment Analysis of Social Network Platform of University Libraries Based on CNN-BiLSTM-HAN Hybrid Neural Network [J]. Journal of Library and Information Science in Agriculture, 2022, 34(4): 63-73.
[9] DU Yu, WANG Hongye, HU Zhixun. Co-Construction and Sharing of Literature and Information Resources in Regional Colleges and Universities Based on Block Chain Incentive Mechanism [J]. Journal of Library and Information Science in Agriculture, 2022, 34(4): 74-83.
[10] MA Yunzhe, CUI Xu, ZHANG Xiaoyi. 24-Hour Service Quality Evaluation System of a Self-Service Library under the Background of Normal State of COVID-19 Epidemic Prevention and Control [J]. Journal of Library and Information Science in Agriculture, 2022, 34(3): 68-80.
[11] YANG Xinmei, WANG Zheng, LI Shanshan. Activity-based Innovation and Operation Practice of Popular Science Education in Libraries: A Case Study of Summer Science Project in Overseas Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(3): 81-91.
[12] ZHOU Ying, LI Nan. Information Service Quality Evaluation of Mobile Libraries Under 5G Environment [J]. Journal of Library and Information Science in Agriculture, 2022, 34(3): 4-14.
[13] LIAO Siqin, ZHOU Yu. The Current Situation and Analysis of Patent Information Service of University Libraries in China: Taking the IPR Information Service Centers of 23 Universities as an Example [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 63-74.
[14] HUANG Haijing, ZHU Lili, LIU Weiyan, HUANG Bingjie. Analysis of Academic Libraries' Transformation Driven by Smart Libraries: Taking Library of Zhejiang University City College as an Example [J]. Journal of Library and Information Science in Agriculture, 2022, 34(2): 102-113.
[15] QI Jing. Application Scenario Construction of the University Metaverse Libraries [J]. Journal of Library and Information Science in Agriculture, 2022, 34(11): 69-80.
Viewed
Full text


Abstract

Cited

  Shared   
  Discussed   
No Suggested Reading articles found!